Lovely commercial jingle

AC Japan commercials: from humorous presentations to messages that truly resonate.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

AC Japan promotes all sorts of matters surrounding our daily lives—raising awareness about manners and traffic rules, and even showcasing local attractions.

You often see AC Japan commercials when watching TV, don’t you?

They range from serious and somber to warm and friendly, and even humorous and entertaining.

In this article, we’ll introduce a comprehensive collection of AC Japan commercials that have aired to date.

Take this opportunity to check out their past commercials as well.

AC Japan commercials: from humorous productions to messages that strike the heart (1–10)

AC Japan “Takoyaki Rider” Version

AC Japan CM “Takoyaki Rider” Edition

We tend to think of escalators as places where some people stand still while others walk—everyone has their preferred way to ride.

Here, we’re proposing a safer and more comfortable way to use escalators in everyday situations.

We refer to riding freely as “okonomi style,” and to standing in a well-balanced, evenly spaced manner as “takoyaki style,” recommending the takoyaki style.

Expressing this with a Kansai-iconic food gives the message a fun, lighthearted feel.

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AC Japan “Resonate, Helping Hand Soul” (Spot)

AC Japan CM 'A World Made Good by Helping Each Other in Seoul'

This commercial brightly promotes the importance of human connection and mutual support, as seen through the people of Tohoku.

Set to a light, upbeat song, it showcases scenes from each prefecture, and the gentle movements of people of all ages convey a sense of warmth and kindness.

Elements like big catch flags and train stations in the background reflect each prefecture’s character, adding to the viewer’s excitement.

The handshake photo at the end is also a key point, reinforcing the message of supporting one another.

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AC Japan: ‘Far Into the Distance — A Challenge from Hokkaido’ (version)Haruka Kitaguchi

AC Japan CM “Far, Far Away”

This commercial expresses a spirit of challenge by paralleling javelin thrower Haruka Kitaguchi, aiming for a world record, with Hokkaido University’s Space Environment System Engineering Laboratory, aiming for space.

It depicts their continued efforts in their respective environments—the field and the lab—and, as these scenes gradually overlap, conveys a powerful sense of forging the future.

The dynamic animation of the forcefully thrown javelin transforming into a rocket is also striking.

The moments where each person smiles amid their seriousness add a positive atmosphere.

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AC Japan commercials: from humorous direction to messages that hit home (11–20)

AC Japan: Yoshio Kojima and the ‘Teara Wee!’ SegmentYoshio Kojima

AC Japan CM Japan Food Sanitation Association 'Tearaui~!' version, Yoshio Kojima

This commercial features Yoshio Kojima, who remains hugely popular among kids years after his breakout, conveying the importance of handwashing to children.

It explains that even if hands don’t look dirty, eating without washing them can cause food poisoning and infections, and it shows hands being washed carefully.

The phrase “Tearawee!”—a play on his familiar gag “Wee!”—is especially memorable.

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AC Japan “Nakayama, check the pulse!” (Japan Heart Foundation)Nakayama Kinnikun

AC Japan CM 2024 Support Campaign: 'Nakayama, check your pulse!' (Japan Heart Foundation)

In this commercial, the comedian Nakayama Kinni-kun appears and delivers a memorable line, playing on his own name: “I’m Nakayama Kenmyaku-n!” The ad encourages people to check their pulse every day.

By doing daily pulse checks, it promotes the early detection of atrial fibrillation, which can lead to heart failure and stroke.

With a touch of humor—such as using his impressive muscles to explain what atrial fibrillation is—it conveys an important message.

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AC Japan ‘Connected (Support Campaign)’ VersionNarration: Yosuke Eguchi

AC Japan CM 2024 Support Campaign 'Connected' (Japan Heart)

This introduces the activities of Japan Heart, a volunteer organization that provides medical care in developing countries, particularly in Southeast Asia.

It shows Japanese doctors working overseas and local children.

Incidentally, the narration in this commercial is done by Yosuke Eguchi.

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AC Japan “Former Idol” VersionPerfume

2007 commercial, AC (Public Service Advertising Organization), Perfume, the recycling mark is the Eco Mark

One of Perfume’s signature songs, “Polyrhythm,” was used as the background music, and the trio also appears in the commercial.

The theme is eco-friendliness, and the ad aims to raise awareness of the recycling symbol.

In the commercial, the members of Perfume showcase their singing and dancing, making it feel almost like one of their music videos.

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