AC Japan commercials: from humorous presentations to messages that truly resonate.
AC Japan promotes all sorts of matters surrounding our daily lives—raising awareness about manners and traffic rules, and even showcasing local attractions.
You often see AC Japan commercials when watching TV, don’t you?
They range from serious and somber to warm and friendly, and even humorous and entertaining.
In this article, we’ll introduce a comprehensive collection of AC Japan commercials that have aired to date.
Take this opportunity to check out their past commercials as well.
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- [Thank You] A classic song expressing gratitude to one’s parents. A number loved across generations.
AC Japan commercials: from humorous staging to messages that hit home (21–30)
AC Japan “HELLO, Community Cats!” version
This is a commercial featuring Hello Kitty as the mascot character that introduces efforts to protect community cats.
It explains that the clipped ear—also called a “sakura ear”—is the sign of a community cat, and conveys that while these cats don’t have owners, volunteers work together to provide them with food and litter care.
The message not only calls for participation in protecting community cats, but also asks people to warmly support and watch over these activities.
AC Japan ‘Papa of Bakabon’s Proposal’ Version
Papa from Bakabon appears and recommends getting a fundus (retinal) examination.
He explains that eye diseases are scary because symptoms often don’t appear until they’ve progressed, and emphasizes the importance of getting a fundus exam after age 40.
Through catchy, anime-style visuals, the message is conveyed clearly and effectively.
AC Japan “A Life-on-the-Line Queue” Version
In this commercial titled “The Life-or-Death Line,” we see a man holding a sign that reads “End of the Line,” and we’re told that an astonishing 800 million people are queued in front of him.
It turns out the people in this line are waiting for the food they need to survive today.
Living in Japan, it can be hard to notice, but so many people around the world are suffering from hunger.
Toward the end of the commercial, it says that by supporting the activities of the Japan Association for the United Nations WFP, we can help move this situation in a better direction.
It’s a commercial that prompts reflection while being extremely catchy and memorable.
AC Japan “Notice from Mr. Bone Marrow”
In this commercial encouraging donor registration with the bone marrow bank, a catchy presentation featuring a character named “Bone Marrow-kun” is particularly striking.
In the ad, Bone Marrow-kun explains that bone marrow bank donors are required to retire at age 55, and it conveys that, as a result, the number of donors will drop significantly in a few years.
To address this, the commercial highlights that you can register as a donor from age 18, urging younger generations to sign up.
It’s a catchy yet accurate and easy-to-understand ad that effectively communicates its message.
AC Japan “Children’s Ally” edition
This commercial uses the scene of an elementary school craft exhibition to promote resolving communication gaps between parents and children.
At first glance, it looks like some kind of object, but when light shines on it and you look at the shadow cast on the background, two people appear.
It conveys the message that parents can’t easily grasp what their children are thinking, and that true understanding emerges through proper communication.
This CM, which shines with an original idea, is a submission by students from Shobi University.
AC Japan “I Am Ainu.” (version)
This commercial features an Ainu woman speaking about her roots and her vision for an ideal world.
She says she embraces her roots as part of her identity and feels proud of them.
She goes on to express her hope for a world that can accept each person’s roots and culture.
The smile shown toward the end of the commercial is truly wonderful, and her straightforward words feel all the more compelling.
AC Japan “Even If the Shape of Family Changes”
This is a commercial that introduces the Ashinaga Foundation through the story of a family whose father suddenly passed away.
The commercial features a mother and her two children.
It shows the family supporting one another: the mother takes on both parental roles by herself, and the eldest son looks after his younger sister, stepping into a father-like role.
The CM clearly conveys that Ashinaga exists to ensure that, even when a family’s structure changes suddenly like in this story, children can still be raised with proper support.