AC Japan commercials: from humorous presentations to messages that truly resonate.
AC Japan promotes all sorts of matters surrounding our daily lives—raising awareness about manners and traffic rules, and even showcasing local attractions.
You often see AC Japan commercials when watching TV, don’t you?
They range from serious and somber to warm and friendly, and even humorous and entertaining.
In this article, we’ll introduce a comprehensive collection of AC Japan commercials that have aired to date.
Take this opportunity to check out their past commercials as well.
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AC Japan commercials: from humorous staging to messages that hit home (21–30)
AC Japan “I Am Ainu.” (version)
This commercial features an Ainu woman speaking about her roots and her vision for an ideal world.
She says she embraces her roots as part of her identity and feels proud of them.
She goes on to express her hope for a world that can accept each person’s roots and culture.
The smile shown toward the end of the commercial is truly wonderful, and her straightforward words feel all the more compelling.
AC Japan ‘A Step Forward…’ Edition
It depicts a boy who supported his mother as a young carer growing into adulthood, and what happened after his mother passed away.
After her death, he struggled with grief and the feeling of “Is it okay for me to be the one still living?” However, by attending a support group for young carers and speaking about what was in his heart, he received warm words from those around him.
In this way, he began to take small steps toward living his own life.
The commercial appealed for the need for society as a whole to support young carers.
AC Japan ‘The Voices We Heard’ Version
This commercial, composed of illustrations and speech bubbles like a manga, aims to encourage viewers to rethink their unconscious biases.
It begins with a scene of caring for a baby, followed by a company CEO’s speech, a scene of preparing a family meal, and other various situations.
Throughout the ad, these scenes are depicted only with illustrations and speech bubbles.
At the very end, viewers are asked whether they imagined the lines being spoken in a male or female voice.
Without realizing it, you may have assigned gender roles—thinking, “This line must be a man’s,” or “This one is a woman’s.” It’s a commercial designed to spark reflection on such biases.
AC Japan “HELLO, Community Cats!” version
This is a commercial featuring Hello Kitty as the mascot character that introduces efforts to protect community cats.
It explains that the clipped ear—also called a “sakura ear”—is the sign of a community cat, and conveys that while these cats don’t have owners, volunteers work together to provide them with food and litter care.
The message not only calls for participation in protecting community cats, but also asks people to warmly support and watch over these activities.
AC Japan “Will Mom Get Better Too?” (Version)
This commercial opens with a scene of two young brothers watching an interview with a basketball player who overcame an illness.
It seems their mother is currently battling a disease, and the boys anxiously pray for her recovery, saying, “Mom will get better, right?” and “She’ll come home for sure.” In the latter half, the message explains that registering as a donor can save lives, suggesting that it might help someone you don’t know—like the brothers featured in the commercial—and encouraging viewers to consider taking that first step.
AC Japan ‘Papa of Bakabon’s Proposal’ Version
Papa from Bakabon appears and recommends getting a fundus (retinal) examination.
He explains that eye diseases are scary because symptoms often don’t appear until they’ve progressed, and emphasizes the importance of getting a fundus exam after age 40.
Through catchy, anime-style visuals, the message is conveyed clearly and effectively.
AC Japan “A Life-on-the-Line Queue” Version
In this commercial titled “The Life-or-Death Line,” we see a man holding a sign that reads “End of the Line,” and we’re told that an astonishing 800 million people are queued in front of him.
It turns out the people in this line are waiting for the food they need to survive today.
Living in Japan, it can be hard to notice, but so many people around the world are suffering from hunger.
Toward the end of the commercial, it says that by supporting the activities of the Japan Association for the United Nations WFP, we can help move this situation in a better direction.
It’s a commercial that prompts reflection while being extremely catchy and memorable.