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[AXA Direct Commercials] Popular and All-Time Commercials Summary [2026]
AXA, known for its auto insurance commercials featuring actor Masaki Okada.
In addition to auto insurance, they offer a variety of insurance products such as life and pet insurance, each with its own TV commercial.
Among them, the story-driven auto insurance ads are ones that many people say are especially memorable! Attention also often focuses on the commercial cast, including actresses and child actors, in addition to Masaki Okada.
In this article, we’ll introduce AXA Direct’s commercials all at once—from the latest spots to those that aired in the past! We’ll also share information about the cast, so be sure to check it out.
[Axa Direct Commercials] Popular and All-Time Commercials Summary [2026] (1–10)
AXA: “The future of the self-employed must never be a risk.”
In AXA’s commercial aimed at self-employed individuals, titled “The future of the self-employed must never be a risk,” various self-employed people from around the world appear, showing them living vibrantly while also portraying the challenges they face.
The commercial introduces initiatives that support the ups and downs of these entrepreneurs’ journeys.
The message—“The future of the self-employed must never be a risk”—is striking, making the ad memorable not only for the self-employed but for everyone.
AXA Managing Your Life – Life Management – “Child-rearing Families” Edition
This commercial portrays how families with children resolve their concerns by reflecting on the past and envisioning their ideal future, while also depicting AXA’s supportive stance.
Through the consultation scenes, it powerfully conveys that while caring for your children is important, thinking about your own happiness matters too.
It’s a piece that conveys trust and warmth, showing how they sincerely draw out people’s true feelings and work together to figure out how to get closer to that ideal.
AXA: Managing Life — Life Management — Single-Parent Edition
This commercial portrays AXA’s life management approach, supporting people through the various worries they face in life.
Everyone has concerns, and the positive message is that resolving them one by one leads to a better life.
It conveys a sincere willingness to listen so people can speak openly, and a warm desire to bring smiles to many.
AXA Managing Your Life ~Life Management~ “Single” Edition
This commercial expresses the hope that consulting with AXA will give people a chance to think about what it means to live true to themselves.
It also conveys the idea that by receiving thorough advice and reflecting on their past and future, people can move toward a better life.
The content evokes a sense of reassurance and trust, suggesting a desire to support the individual perspectives that emerge from these consultations.
AXA: “Being a woman should never be a risk” (campaign)
This commercial depicts AXA’s support for women around the world and its commitment to creating a more equal world.
It portrays women in various situations in society and highlights gender-based risks, expressing the hope that these challenges will be resolved.
The content conveys AXA’s strong wish for more people to live happier lives.
AXA Managing Your Life ~Life Management~ ‘Thoughts of an AXA Life Insurance Representative’ Version
Everyone’s life takes a different shape, and it’s not all good times—we move forward while experiencing worries and struggles, too.
This commercial portrays AXA’s life management, which stays close and provides solid support for each person’s unique life.
While depicting a certain family’s hopes for the future and their turning points, it also conveys the emotions of the representative who has watched over them and offered advice.
It’s a warm message that makes you feel the desire for many people to live a life that’s true to themselves.
AXA Managing Your Life ~Life Management~ “Couple” edition
This commercial portrays AXA’s supportive approach by asking a married couple about happiness and using their answers to offer a better life plan.
It also conveys that, because everyone’s ideal of happiness is different, it’s important to draw out their true feelings and provide thoughtful consultation.
Watching them strive for smiles even as they struggle underscores the wish for people to live in a way that’s true to themselves.