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[AXA Direct Commercials] Popular and All-Time Commercials Summary [2026]

AXA, known for its auto insurance commercials featuring actor Masaki Okada.

In addition to auto insurance, they offer a variety of insurance products such as life and pet insurance, each with its own TV commercial.

Among them, the story-driven auto insurance ads are ones that many people say are especially memorable! Attention also often focuses on the commercial cast, including actresses and child actors, in addition to Masaki Okada.

In this article, we’ll introduce AXA Direct’s commercials all at once—from the latest spots to those that aired in the past! We’ll also share information about the cast, so be sure to check it out.

[Axa Direct Commercials] Popular and All-Time Commercials Summary [2026] (1–10)

AXA “Lifetime Coverage” Health Insurance OK Medical “Check” Versionapricot

Anne Commercial - AXA Life Insurance 'Check' Version

When signing up for insurance, there are various checks, and it often feels like you can’t get in unless you’re in perfect health.

This commercial conveys that even such concerns about the difficulty of getting insured might be resolved with AXA, thanks to its simple screening.

Anne speaks powerfully about the complexities of insurance and the ease of AXA, and her serious expression also conveys a sense of reassurance and trust.

She ends with a smile, leaving an impression that makes you feel like taking the first step and seeking a consultation.

AXA: “Let’s talk as a family — about cars and car insurance” (version)

Let’s talk as a family. About cars, about auto insurance. | AXA Direct

This commercial conveys that changes in lifestyle are a good time to review your insurance—and that doing so can lead to more comfortable days.

It portrays someone enjoying hobbies after retirement, expressing the feeling that reviewing their insurance at this moment was the right choice, and their gentle smile conveys a sense of happiness.

The appearance of the daughter is also a key point, suggesting that discussing things as a family might lead to better insurance and a better future.

AXA Direct Car Insurance: Fulfilling your wishes directly — “Roadside Assistance” version / “Accident Response” version

This commercial promotes AXA Direct’s auto insurance, highlighting the reliable support you can count on when your car breaks down or you’re involved in an accident.

The 24/7 assistance and services like speaking directly by phone with the other party in an accident make their caring, helpful response especially appealing.

[AXA Direct Commercials] Popular and All-Time Commercials Summary [2026] (11–20)

AXA Managing Your Life — Life Management — “Pre-Senior” Edition

Managing Your Life® – Life Management® – (Pre-Senior Edition) (30 seconds) | AXA

With the slogan “Managing your life,” this is AXA’s life management commercial.

It shows representatives listening to each person’s life goals and offering advice.

After hearing the words of the AXA representatives in the ad, many viewers probably felt they could trust them and leave things in their hands.

AXA Car Insurance: ‘Watching Over by Mr. Okada’Masaki Okada

Masaki Okada speaks straight from the heart with earnest eyes! New AXA Direct commercial released

This commercial portrays a strong belief that memories made with family in childhood remain important throughout life—and that AXA helps support those memories.

With Masaki Okada speaking directly and earnestly about what family time means, and with scenes of a family that echo his words, a sense of warmth comes through.

Because the family is depicted in a calm atmosphere, you can also feel a positive mood that encourages stepping toward a better future.

AXA “Know You Can” EditionSerena Williams

AXA CM 'Know You Can' 30-second version, Serena Williams

This commercial portrays the importance of believing in yourself, inspired by Serena Williams’s presence on the court, and also reflects AXA’s commitment to supporting that journey.

It tells us that in order to perform in environments that provoke anxiety, believing in yourself is paramount, and that very resolve is what leads to the future.

The powerful atmosphere that stirs the heart is further amplified by the song “I Can” by Nas.

It’s a unique track that layers lyrics over the classical masterpiece “Für Elise,” and its pronounced beat adds a sense of strength.

AXA Direct: Inu no Kimochi Pet Insurance / Neko no Kimochi Pet Insurance – “Sudden Illness” VersionAzusa Yamamoto

AXA Direct Pet Insurance CM [Sudden Illness Version]

If you live with a pet, you’re naturally concerned about their health—and the medical bills when they get sick.

In the AXA Direct pet insurance commercial featuring Azusa Yamamoto, titled “Dog Feelings Insurance / Cat Feelings Insurance: Sudden Illness,” they highlight comprehensive coverage, including treatment cost protection, the hospitals that accept the insurance, and even telephone health consultations.

With more pet insurance options available and it being hard to know which to choose, this ad makes it easy to understand.