[AXA Direct Commercials] Popular and All-Time Commercials Summary [2026]
AXA, known for its auto insurance commercials featuring actor Masaki Okada.
In addition to auto insurance, they offer a variety of insurance products such as life and pet insurance, each with its own TV commercial.
Among them, the story-driven auto insurance ads are ones that many people say are especially memorable! Attention also often focuses on the commercial cast, including actresses and child actors, in addition to Masaki Okada.
In this article, we’ll introduce AXA Direct’s commercials all at once—from the latest spots to those that aired in the past! We’ll also share information about the cast, so be sure to check it out.
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[AXA Direct Commercials] Popular and All-Time Commercials Summary [2026] (11–20)
AXA Direct “The AXA Direct I Chose” versionMasaki Okada, Natsuka Matsuo
In the AXA Direct commercial “The AXA Direct I Chose,” actor Masaki Okada and actress Neka Matsuo appear.
From Masaki Okada’s point of view, the ad clearly explains what he chose.
After introducing a variety of plans, Neka Matsuo appears, and we see the two of them happily holding hands under a blue sky in a green meadow.
That beautifully smiling scene is also made possible thanks to the behind-the-scenes support of AXA Direct.
AXA Direct Comprehensive Auto Insurance “Digital Grid” VersionShinichi Tsutsumi, Yoshinobu Ishihara, Kokoro Takami
This commercial aired in 2015 and drew attention because the popular actor Shinichi Tsutsumi appeared in it.
In the ad, Tsutsumi is depicted having an accident on a deserted mountain road, and in his unease he remembers AXA Direct’s insurance.
If you really found yourself in a situation like that, you’d feel pretty anxious, so it’s the kind of commercial you can’t help but empathize with and get drawn into.
Auto Insurance: “Little Sister Living Alone” EditionMasaki Okada, Ayaka Nagai
Masaki Okada casually advises his younger sister, who’s struggling to choose a new apartment, by saying, “It’s best if you choose something you’re satisfied with.” It’s the AXA Direct car insurance commercial titled “Little Sister Living Alone.” Speaking from his own experience, Okada says he chose and decided on his car insurance himself so he could be fully convinced—but he also selected it with support based on various data.
His sister then replies, “But you got help too, didn’t you, big bro!” It’s a commercial that really conveys the warmth between brother and sister.
AXA Life Insurance “Time to Take Care of Yourself”
This message speaks to the idea that taking time to care for yourself and protect your mental and physical health ultimately helps safeguard the health of those you care about.
It expresses AXA’s belief that only when you feel fulfilled can you truly turn your attention to others, and that they want to first support each individual’s life.
You can also feel a profound sense of love in the notion that as concern for health spreads, the world becomes wrapped in happiness.
AXA Direct Car Insurance ‘Team AXA’ EditionYoshinobu Ishihara, Kana Sugiura
This commercial, which aired in 2013, makes it easy to imagine what it would be like to actually experience an accident.
At the beginning, a man who has been in a car accident is shown, and in the latter half, the ground rotates once and AXA Direct’s Team AXA appears to resolve the accident.
Insurance commercials often use eye-catching footage of accident scenes like this.
AXA Direct Comprehensive Auto Insurance “The Day I Chose AXA Direct” EditionShinichi Tsutsumi, Yoshinobu Ishihara, Kokoro Takami
Shinichi Tsutsumi crashes spectacularly into a tourist spot’s streetlight while backing up! If it were me, I’d be totally panicked.
That’s when you can really rely on your insurance company, right? Of course the affordability and peace of mind of the plan are appealing, but Tsutsumi and his fluffy dog sidekick play it a bit comically, and they’re utterly charming.
Their expressions and reactions at the moment of impact are also priceless.
Even though it’s an accident, the bright tone makes it feel reassuring—this piece pulls off that kind of direction nicely.
[AXA Direct Commercials] Summary of Popular and Past Commercials [2026] (21–30)
AXA Direct Comprehensive Auto Insurance “You Can Rely on It” VersionShinichi Tsutsumi, Yoshinobu Ishihara, Kanami Matsunaga
With actor Shinichi Tsutsumi standing before a crashed car—what a shocking way to begin.
This is AXA Direct’s comprehensive auto insurance commercial, “You Can Count on Us.” Anyone who drives a car feels anxious about accidents, right? In this two-minute spot, Shinichi Tsutsumi introduces AXA’s reliable team.
Many specialized teams spring into action to provide backup in the event of an accident.
The tone of Tsutsumi’s narration truly gives the impression of being “reliable,” just as the title suggests.