Life insurance MC roundup: the warm, customer-centric presentation is appealing.
You often see life insurance commercials when watching TV or video sites, don’t you?
In addition to commercials that promote easy quotes and affordable premiums, there are also various ones that highlight building plans tailored to each person’s lifestyle and outlook on life.
In this article, we’ll introduce a whole range of those life insurance commercials.
Some of them even tell moving, emotional stories.
Take this opportunity to sit back and watch them carefully.
Life insurance MC roundup. The appeal lies in warm, customer-centric presentations (1–10).
Daido Life SV League Support CM: ‘SV League Season 2 Kickoff’ Edition
This is a commercial conveying the excitement of the volleyball league for which Daido Life Insurance serves as the title partner, the Daido Life SV.LEAGUE.
It also expresses the passionate ambition to become the world’s premier volleyball league, and the players’ valiant efforts heighten anticipation for the matches.
The song that further accentuates the intense atmosphere depicted in the footage is GRe4N BOYZ’s “Akaki Gunjo.” Its structure—layering vocals over a powerful sound—is striking, combining freshness with a driving strength that pushes forward.
Daido Life: From the SV League to the Top of the World
This commercial showcases, through the players themselves, the spirit behind how the Daido Life SV.LEAGUE is being held.
The alternating shots of serious expressions and smiles are striking, conveying a desire to make volleyball more fun and exciting.
Further highlighting the passion and enjoyment of the footage is the song Akaki Gunjo by GRe4N BOYZ.
The sound conveys both strength and a refreshing vibe, and the layered vocals evoke the sense of unity found in sports.
Daido Life: How about it? ‘All you presidents, how do you really feel?’ version
This commercial shows how Daido Life’s “Doudai?” may help solve the various worries that company presidents face, by empathizing with them.
Since only presidents truly understand presidents’ concerns, the spot portrays presidents calling out to one another and offering advice from a president’s point of view.
Another key point is the smiles on the gathered presidents’ faces, which conveys the intention to guide a wide range of companies in a better direction.
Daido Life Support Video for Para Sports
This commercial introduces the history of Daido Life’s support for parasports and conveys their commitment to further energizing the movement.
Since 1992, they have provided solid support through special sponsorships and more, declaring their intention to back these efforts company-wide.
It also clearly showcases their past activities, allowing viewers to feel how this scene has evolved over time—a key highlight of the piece.
Daido Life: ‘Like Family’ Edition
This commercial highlights Daido Life’s efforts to support a wide range of companies and conveys the desire for them to become even more fulfilling organizations.
It expresses the idea that employees who work together for their company are like family, and it conveys a warm sentiment wishing for everyone in the family to be happy.
The song that further accentuates the gentle atmosphere depicted in the visuals is Haruko Hara’s “Heaven.” The blend of its soft sound and vocals is striking, leaving a calming impression.
Hoken no Madoguchi “Mr. Ichihara: His Public and Private Sides” EditionNEW!Hayato Ichihara, Sakura Inoue
Hayato Ichihara appears as an employee of Hoken no Madoguchi, promoting the company’s commitment to honest service.
What’s interesting is the creative device used to convey this: as the CM title suggests, two versions of Ichihara—front and back—appear.
While it’s common to think that a person’s public face and private side have different thoughts, the two Ichiharas in this commercial say, “We mostly feel the same,” emphasizing that there’s no two-facedness.
The reversal of expectations makes for an impactful presentation.
The final gag, where he says “The chair is broken” and keeps spinning around, is also funny and memorable.
Nippon Life Play, Support. “What Sports Taught Me” VersionNEW!
This commercial conveys the idea that sports teach us many things essential for life by showing scenes of athletes instructing others, while also highlighting Nippon Life’s commitment to supporting sports.
It mainly depicts classroom-like settings led by top-tier athletes, and the participants’ smiles convey the fulfillment that sports bring.
The refreshing atmosphere of people enjoying sports is further enhanced by the song “Shin’on” by Yuzu.
It’s a lively track with beautifully layered vocals, and its fresh yet powerful band sound evokes a forward-looking attitude.