Lovely commercial jingle

Life insurance MC roundup: the warm, customer-centric presentation is appealing.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You often see life insurance commercials when watching TV or video sites, don’t you?

In addition to commercials that promote easy quotes and affordable premiums, there are also various ones that highlight building plans tailored to each person’s lifestyle and outlook on life.

In this article, we’ll introduce a whole range of those life insurance commercials.

Some of them even tell moving, emotional stories.

Take this opportunity to sit back and watch them carefully.

Life insurance MC roundup: The warm, customer-centered presentation is appealing (61–70)

Kampo Life Insurance “While Strolling Around the Neighborhood: New Medical Rider” VersionHikaruhi

Hikorohi is surprised even herself to appear in a commercial! She gushes “So cute!” over a dog that’s great at dancing. Japan Post Insurance’s new CM: “Neighborhood Walk / New Medical Rider” edition.

This is one of a series of commercials that introduce Japan Post Insurance while depicting walks with a dog.

In this “Neighborhood Stroll: New Medical Rider” installment, Hikorohee appears and explains the hospitalization coverage provided by the new medical rider.

While preparing for the unexpected with insurance and trying to stay active in daily life, Hikorohee is joined by Josephine the Afghan Hound, who’s also working hard to exercise—so cute! The background music is Arthur Pryor’s “The Whistler and His Dog.” It’s a piece often used in other companies’ commercials as well, so many people may recognize the tune even if they don’t know the title.

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Kampo Life: “Strolling Around the Neighborhood – The Evolving Insurance Edition”First Summer Uika, Jiro (Sissonne), Igo Shogi

Jiro from Sisonne listens to a dog that looks like First Summer Uika / Japan Post commercial + making-of

While First Summer Uika is walking her dog, she’s stopped by Jiro from Japan Post Insurance and the comedy duo Igo Shogi.

They highlight the convenience of being able to check your insurance details on a smartphone and emphasize how attentively the company listens to customers’ voices.

Matching the keyword “listening,” there’s a playful effect where everyone’s ears twitch, and in the latter half even the dog with Uika moves its ears to underscore the point.

It’s a cute and memorable commercial.

The BGM is “The Whistler and His Dog,” which perfectly fits the ad’s staging—a tune with an adorably catchy melody.

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A 100-year life. Yorisou Kanpo: “Standing by that happiness” / “Standing by that dream”Kina Yazaki, Uta Aoi

Kina Yazaki and Uta Aoi: How Women Live in the 100-Year Life Era / Japan Post Insurance TV Commercial

This commercial portrays life stages, starting with footage from right after birth and moving through school days, then getting a job, marriage, childbirth, and so on.

The progress bar displayed at the bottom of the screen in step with each life stage is striking.

Set to visuals that depict a life full of ups and downs, the narration conveys Kampo Life’s commitment to being there for people throughout their lives.

The BGM for the CM features the American folk song “Red River Valley,” arranged as a soothing, easy-to-listen-to ballad sung with LUCA’s calm vocals.

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Nippon Life Nissay Sustainability Project “Nurturing the Future” Edition

Nissay Sustainability Project “Nurturing the Future” Edition

This is a commercial introducing the various awareness initiatives carried out by Nippon Life as part of the Nissay Sustena Project.

In this commercial, cancer awareness activities and traffic safety awareness activities are highlighted, showing the company’s sincere commitment to each effort.

Also particularly striking in this CM is the footage of Masaharu Fukuyama performing a piano-and-vocal piece.

The song featured in the commercial, Mirai-e, was written specifically for this campaign.

Its title is notable for its double meaning: not only “a picture of the future,” but also the phrase “to the future.” It’s a song whose message—living the present to the fullest for the sake of the future—resonates deeply.

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Lifenet Life Insurance Honest Theater: “Get a Quote Before Bed” / “Get a Quote for Term Insurance” / “It’s a Chance to Save—Get a Quote” / “If It’s Recommended, Get a Quote”Tokio Emoto

[Honestly Theater] Mitsumorou Before Bed Edition: Lifenet Insurance Official CM

[Honesty Theater] Get a Quote with Standardized Insurance: Lifenet Life Official CM (Official)

[Honest Theater] It's a Savings Opportunity: Mitsumorou Edition — Lifenet Life Official CM

[Honest Theater] If It's Recommended, I'll Get a Mitsumorou: LIFENET Insurance Official CM

This commercial highlights that because Lifenet Insurance is an online life insurance company, it can offer comprehensive coverage at low premiums.

As Tokio Emoto struggles with choosing a policy and reconsidering his monthly expenses, a mascot character named Mitsumorou appears and recommends Lifenet.

The ad emphasizes how quickly you can get a quote, then focuses on the affordability and robust coverage.

After watching this commercial, many viewers probably felt compelled to try getting a quote themselves.

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Sumitomo Life “That Person’s Life Insurance” VersionEri Fukatsu

Sumitomo Life Insurance TV Commercial: “That Person’s Life Insurance” Version (15 seconds)

Titled “That Person’s Living Insurance,” this commercial features Eri Fukatsu as an insurance sales representative proposing a plan to a woman—who turns out to be the crane from the folktale “The Grateful Crane.” It opens with a scene where Fukatsu admires the quality of a cloth woven by the woman, referred to as “O-Tsuru,” and then asks whether she has any concerns about being unable to work.

When O-Tsuru replies that she hasn’t really thought about it, Fukatsu goes on to explain living insurance.

Many people, like O-Tsuru, haven’t considered such risks before, making the setup relatable and easy to identify with.

At the end of the commercial, there’s a humorous touch when the old man opens the room door without permission, giving the ad a light, chuckle-worthy ending.

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Sumitomo Life “Osaka Vitality Challenge”Bananaman

Sumitomo Life “Osaka Vitality Challenge” Bananaman Video 2.0 [Official Sumitomo Life]

This is a Vitality commercial built around the concept of maintaining good health.

It targets residents of Osaka, highlighting a limited-time offer of three months free and promoting rewards you can receive by exercising.

The slideshow-style footage featuring the cheerful smiles of the comedy duo Bananaman feels friendly and makes the message come through clearly and directly.

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