Lovely commercial jingle

Life insurance MC roundup: the warm, customer-centric presentation is appealing.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You often see life insurance commercials when watching TV or video sites, don’t you?

In addition to commercials that promote easy quotes and affordable premiums, there are also various ones that highlight building plans tailored to each person’s lifestyle and outlook on life.

In this article, we’ll introduce a whole range of those life insurance commercials.

Some of them even tell moving, emotional stories.

Take this opportunity to sit back and watch them carefully.

Life insurance MC roundup: The appeal lies in warm, empathetic presentations for customers (71–80)

Sumitomo Life Vitality ‘One UP on Your Commute’ EditionEita Nagayama

Kazunari Ueda, played by Eita, levels up by switching to bicycle commuting. Sumitomo Life’s ‘Vitality’ new TV commercial: ‘Level Up on Your Commute’ and ‘At That Moment, Vitality (Bicycle)’.

This commercial expresses how even a small change, like switching to commuting by bicycle, can lead to a healthier and more fulfilling daily life, and it also depicts Sumitomo Life supporting that health.

Framed like an interview with Hajime Ueda, played by Eita Nagayama, it conveys that awareness of small exercises can lead to stepping up.

The song that emphasizes the positive atmosphere of the footage is Pistol Takehara’s “Yo, You Young People.” Its powerful vocals layered over an energetic sound leave a strong impression, and the way it boldly delivers its message conveys a forward-looking attitude.

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Sumitomo Life Here From 1UP: “Testimony of a Café Employee” VersionYoichi Okano

Sumitomo Life “1UP” Commercial, Sixth Installment: ‘Leveling Up From Here: Testimony of a Café Waiter’ (Yoichi Okano)

This commercial portrays a meeting at a coffee shop featuring Ich Ueno played by Masaki Suda, expressing the importance of stepping up.

Seeing a casual phone call, Yoichi Okano, the coffee shop master, senses growth.

It also conveys Sumitomo Life’s desire to support many people in taking their next steps.

The song that underscores the humor and positive vibe depicted in the visuals is Pistols Takahara’s “Hey, You Young Folks.” With its powerful sound and vocals, the track resonates memorably and directly conveys the strength to face forward and push ahead.

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Sumitomo Life: Leveling Up in Exams — “Testimony from the Examinee Next to Me”Rina Kawaei, Eita Nagayama

Rina Kawaei, Eita CM Sumitomo Life 1UP [Leveling up in exams: Testimony from the examinee next to me. 35-second version]

This commercial introduces Sumitomo Life’s 1UP while also conveying a positive message about moving forward a little every day.

It features Rina Kawaei narrating from the perspective of the test-taker sitting next to Hajime Ueda, played by Eita Nagayama, describing his exam scene.

His earnest approach to everything is depicted with a comedic touch.

The step-up portrayed in the footage is further highlighted by Pistol Takehara’s song “Yo, Soko no Wakai no.” Its energetic sound and powerful vocals are striking, and the lyrics, which feel like a strong cheer for young people, give listeners a boost.

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Life insurance MC roundup: The appeal lies in warm, empathetic presentation for customers (81–90)

AXA Life Insurance “Time to Take Care of Yourself”

“Time to Take Care of Yourself” TV Commercial | AXA Life Insurance

This message speaks to the idea that taking time to care for yourself and protect your mental and physical health ultimately helps safeguard the health of those you care about.

It expresses AXA’s belief that only when you feel fulfilled can you truly turn your attention to others, and that they want to first support each individual’s life.

You can also feel a profound sense of love in the notion that as concern for health spreads, the world becomes wrapped in happiness.

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Fukoku Life Talk with Hello Kitty Café Talk “Wings of the Future” Version / “Good Up” Version / “Life Compass” Version

Talk with Hello Kitty: 'Cafe Talk – Wings of the Future' 30 Seconds

Talk with Hello Kitty: Cafe Talk – Gutto Up Version, 30 seconds

Talk with Hello Kitty: “Cafe Talk – Life Compass Edition” 30 seconds

This commercial has a cheerful vibe, showing Hello Kitty listening closely to different people and staying by their side.

It centers on the desire to prepare for children and for one’s own future, and shows that Fukoku Life offers plans that support those needs.

With Hello Kitty’s character responding to each person with encouraging words, it also conveys a positive feeling of moving toward a bright future.

It’s a happy story where everyone exchanges words and ends up smiling.

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Sashihara: Finding a Regular SpotRino Sashihara

Rino Sashihara shows a natural smile in new commercial: Hoken no Madoguchi’s new ad “Sashihara Finds Her Go-To Spot”

The commercial featuring Rino Sashihara, titled “Sashihara Finds Her Go-To Spot.” In this ad, Sashihara finds her regular hangout—not at a restaurant or bar, but at an insurance shop! She chats away with the staff at the counter, forgetting the time as she talks about her vague anxieties.

Even though it’s supposed to be an insurance consultation, she keeps smiling the whole time instead of looking serious.

By the time she finishes talking and leaves, she walks out with a refreshed expression.

Just as Sashihara herself narrates, it seems that visiting Hoken no Madoguchi for a consultation offers a real detox effect.

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Hazy Feelings Song: ‘Catnap’ VersionRino Sashihara

'Escapist Girl' Part 2: Rino Sashihara gets a rude awakening from a nap... Hoken no Madoguchi’s new TV commercial: 'Moyamoya Song – Napping' version

A commercial featuring Rino Sashihara: the “Moyamoya Song: Catnap” edition.

As the hazy “Moyamoya Song” that turns Sashihara’s muddled feelings into lyrics plays, she tries hard to think about insurance.

But whenever she tackles something complicated, drowsiness hits! She glances over to see her pet cat sleeping too… She moves to the bed and tries to look things up on her smartphone while lying down, but the sleepiness strikes again—and she ends up dropping the phone on her face.

Set to the song’s message that it’s better to quickly go to the counter and get advice than to fret alone, Sashihara heads to the service desk for a consultation.

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