Life insurance MC roundup: the warm, customer-centric presentation is appealing.
You often see life insurance commercials when watching TV or video sites, don’t you?
In addition to commercials that promote easy quotes and affordable premiums, there are also various ones that highlight building plans tailored to each person’s lifestyle and outlook on life.
In this article, we’ll introduce a whole range of those life insurance commercials.
Some of them even tell moving, emotional stories.
Take this opportunity to sit back and watch them carefully.
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Life insurance MC roundup: The appeal lies in warm, empathetic presentations for customers (71–80)
Sumitomo Life: Three Major Illnesses PLUS ALIVE – “You Keep Going. Footsteps ~ Be Strong” VersionKasumi Arimura
This commercial conveys who Sumitomo Life’s plan “Three Major Diseases PLUS ALIVE” is designed to support.
The central theme is “running,” expressing the desire to be by your side and support you most closely so you can keep running energetically throughout a long life.
The song that further accentuates the strength portrayed in the visuals is Mr.Children’s “Ashioto ~Be Strong~.” Its powerful vocals over a grand sound are striking, clearly communicating a positive momentum that pushes you forward.
Sumitomo Life Vitality: Behavioral Economics Consideration
This commercial portrays a common situation: we think about our health but struggle to take action, while showing that Vitality can help.
The key is Mr.
Himura’s thought process informed by behavioral economics—emphasizing how he considers complex ideas yet doesn’t follow through.
Here, Mr.
Shitara suggests that instead of “making up for being unhealthy,” reframing it as “getting healthy” could lead to action, highlighting that Vitality is a perfect fit for this approach.
It’s a piece that makes you reflect on how taking action first—without overthinking—can be what truly matters.
Sumitomo Life: “A fun insurance plan that gets you great deals on vegetables and fruit at AEON”
This is a commercial introducing the Osaka Vitality Challenge, a joint project between Osaka Prefecture and Sumitomo Life.
While reviewing the basics of Vitality—that you can earn various rewards by achieving weekly exercise goals—it also communicates that residents of Osaka Prefecture have a free trial period.
By presenting information solely through text in sync with the background music, the key points are clearly emphasized.
The impression is also playful, with the two members of the image-character duo, Bananaman, smiling on screen.
Sumitomo Life “Letter ’23”
This commercial depicts various experiences of people at Sumitomo Life in the form of letters, conveying the depth of their feelings.
Because the visuals are simple—just text being typed on the screen—the emotions feel all the more directly expressed.
It portrays experiences of continuing forward even when faced with hurtful words, how that led to trust, and the desire to keep walking alongside customers in the same way going forward.
A particularly compelling point that conveys trust is that, even though they provide insurance, they still wish for days when, if possible, no one needs to use it.
Sumitomo Life Chakin “Chakin Publicity Department” VersionCho Tokimeki♡Sendenbu
This is a comical-concept commercial featuring Cho Tokimeki Sendenbu as new employees at Sumitomo Life, where they brainstorm how to convey Chakin’s appeal.
The key point is the fun atmosphere of them working as new hires while still in their idol costumes, which also communicates that it’s an easy, accessible service for younger audiences.
While the costumes and pacing create a unique vibe, the worries they express and the features introduced are treated seriously, and that contrast helps convey a sense of reliability.
It strongly communicates that this is a positive service leading to the future and encourages viewers to start by looking into it.
Sumitomo Life Vitality “Regulars’ Testimony” editionEita Nagayama, Shohei Osada
This is a comedic commercial portraying office worker Hajime Ueda, played by Eita Nagayama, going to the gym, and from there conveying the relationship between Vitality and adidas.
Upon arriving at the gym, Ueda changes into adidas gear, and the surprise of him being in head-to-toe adidas is narrated by regular gym-goer Shohei Nagata.
The reason is that with Vitality, you can get adidas at special prices, effectively highlighting the value of Vitality.
Further amplifying the lively mood of the footage is Pistol Takehara’s song “Ah.
There Are Moments That Fly By.” Its light sound paired with a powerful vocal gives a sense of forward momentum.
Sumitomo Life: “At that moment, Vitality (Bicycle)”Eita Nagayama
This commercial portrays Kazuo Ueda, played by Eita Nagayama, commuting by bicycle, and from there conveys the appeal of Vitality.
It highlights how exercising through bike commuting brings various benefits and helps you live each day healthily and happily.
The song that further emphasizes the positive atmosphere depicted in the footage is Pistols Takahara’s “Ah.
There Are Moments That Fly By.” Its buoyant, light sound is striking, and when combined with the powerful vocals, it conveys a determination to move forward with strength.