Lovely commercial jingle

Life insurance MC roundup: the warm, customer-centric presentation is appealing.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You often see life insurance commercials when watching TV or video sites, don’t you?

In addition to commercials that promote easy quotes and affordable premiums, there are also various ones that highlight building plans tailored to each person’s lifestyle and outlook on life.

In this article, we’ll introduce a whole range of those life insurance commercials.

Some of them even tell moving, emotional stories.

Take this opportunity to sit back and watch them carefully.

Life insurance MC roundup: the appeal lies in warm, empathetic presentations for customers (11–20)

Sumitomo Life Vitality “Regulars’ Testimony” editionEita Nagayama, Shohei Osada

[CM] Sumitomo Life Vitality

This is a comedic commercial portraying office worker Hajime Ueda, played by Eita Nagayama, going to the gym, and from there conveying the relationship between Vitality and adidas.

Upon arriving at the gym, Ueda changes into adidas gear, and the surprise of him being in head-to-toe adidas is narrated by regular gym-goer Shohei Nagata.

The reason is that with Vitality, you can get adidas at special prices, effectively highlighting the value of Vitality.

Further amplifying the lively mood of the footage is Pistol Takehara’s song “Ah.

There Are Moments That Fly By.” Its light sound paired with a powerful vocal gives a sense of forward momentum.

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Sumitomo Life: “At that moment, Vitality (Bicycle)”Eita Nagayama

Kazunari Ueda, played by Eita, levels up by switching to bicycle commuting. Sumitomo Life’s ‘Vitality’ new TV commercial: ‘Level Up on Your Commute’ and ‘At That Moment, Vitality (Bicycle)’.

This commercial portrays Kazuo Ueda, played by Eita Nagayama, commuting by bicycle, and from there conveys the appeal of Vitality.

It highlights how exercising through bike commuting brings various benefits and helps you live each day healthily and happily.

The song that further emphasizes the positive atmosphere depicted in the footage is Pistols Takahara’s “Ah.

There Are Moments That Fly By.” Its buoyant, light sound is striking, and when combined with the powerful vocals, it conveys a determination to move forward with strength.

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JA Kyosai LA Document: Aichi Edition / Shimane EditionYukie Nakama

LA Document 'Aichi' Version – 60 Seconds

LA Document 'Shimane' Edition – 60 seconds

This piece closely follows JA life advisors across various regions in Japan, showing how they stay close to policyholders’ daily lives.

It emphasizes their supportive stance not only by illustrating how JA Kyosai provides coverage, but also by showing advisors lending a hand with everyday tasks whenever they have time.

The fact that there are life advisors in places like Aichi and Shimane also highlights this spirit of being by people’s side.

From Yukie Nakama’s interview, you can sense that each person takes pride in their work and tackles it with dedication.

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JA Kyosai Building Rehabilitation Mutual Aid: ‘Passing on Learning’ Edition

Building Rehabilitation Mutual Aid “Passing on Learning” Version – 30 seconds

This is a commercial that introduces JA’s Building Renovation Mutual Aid while also conveying the feelings behind it.

By learning about the total amount of damage caused by a major disaster in the past, it communicates the importance of mutual aid.

It depicts the idea that clearly conveying what happened at that time becomes an opportunity for people to learn about mutual aid, which in turn leads to peace of mind.

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JA Kyosai Automobile Insurance Kurumaster “Presentation” VersionMinami Hamabe

Automobile Mutual Aid Car Master: Presentation Edition

This is a commercial where Minami Hamabe explains what JA’s automobile mutual aid, “Kurumaster,” is.

It talks about how the mutual aid addresses what users are looking for in auto coverage and provides solid solutions.

Using visuals, it clearly explains the details of the coverage, and her gentle smile conveys a sense of reassurance.

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JA Kyosai “Bonds Give Us the Strength to Move Forward (Veteran)” Version

"Bonds become the strength to move forward (Veteran)" Version — 30 seconds

This commercial focuses on the idea that mutual aid is about people supporting one another, portraying how that belief gives you the strength to move forward.

It shows that having mutual aid lets you feel secure in times of need and supports you in taking the next step, with a farmer as the main character.

By also depicting a cycle in which people are inspired to support others in the same way, the CM conveys the security and warmth of mutual aid.

Enhancing the warm atmosphere of the visuals is a song by Reitaro Strange Reitaro (Kimyo Reitaro).

The gentle sound is striking, and the lightness in his vocals also expresses a sense of kindness.

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Life insurance MC roundup: the appeal lies in warm, empathetic presentations for customers (21–30)

JA Kyosai 3rd-Quarter Visit Activity: “Meddling” EditionKasumi Arimura, Minami Hamabe

JA Kyosai 3rd Quarter Outreach Activities TV Commercial “Meddling” Version (30 seconds)

This commercial portrays JA Kyosai’s home-visit activities through the depiction of sisters played by Kasumi Arimura and Minami Hamabe.

It shows that what might be considered meddlesome in everyday life can serve as attentive care during home visits.

The piece conveys a strong commitment to standing by policyholders through their various concerns and supporting healthy, fulfilling lives.

Further emphasizing the warm tone of the visuals is a song by Masahiro Tobinai.

The overlapping of light rhythms and vocals is striking, conveying a relaxed atmosphere that radiates warmth.

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