A roundup of Merit commercials: the charm lies in their portrayals of family love!
Many people are likely familiar with Kao’s shampoo “Merit,” since it’s always stocked at drugstores.
The company actively produces commercials as well, so you may have seen them.
In this article, we’ll introduce a wide range of Merit commercials, both old and new, all at once.
Many Merit ads are heartwarming and depict family love.
Be sure to pay attention to the stories in the commercials as you watch.
A compilation of Merit commercials: captivating direction that portrays family love! (1–10)
Merit The Mild “Conditioner Is Also Foam” VersionNEW!Yoh Yoshida, Karin Ishikawa, Rei
This commercial promotes how thoroughly Merit The Mild works into the hair, conveyed through the impressions of Yo Yoshida, Karin Ishikawa, and Rei.
A key point is that the conditioner is also a foam, which is why it blends so well into the hair.
The glamorous visuals while using the product, along with their smiles, seem to express the post-use beauty and sense of satisfaction.
Kao Merit “Gently” Version / “The Day I Became a First Grader” Version
This is a memorable commercial for Merit with the catchphrase “Family, Love, and Merit.” Two versions have been produced: the “Gentle” edition and the “The Day I Became a First Grader” edition, both of which convey the love from parent to child.
In the commercial, Yuna Ishii’s cover of Ringo Sheena’s ‘Happiness Theory’ plays in the background.
Her innocent singing voice is so adorably sweet!
Kao Merit: “Our family uses Merit. Gentle strokes for spring.”Shunsuke Kazama, Kumiko Aso, Miyazon
It addresses the fact that even with adorable children, there are times when odor becomes a concern and parents worry about whether they’re washing properly.
With Merit, it’s gentle on the scalp and can clean thoroughly even with a light touch—something that’s also conveyed through the expressions of Shunsuke Kazama and Kumiko Aso.
The parents’ concerns are further expressed through Miyazon’s original song performed as a piano-and-vocal piece.
His bright singing voice, which matches the light, airy piano tones, is striking and conveys a positive feeling, as if those worries are being resolved.
Kao Merit PYUAN “Keeps Going into the Evening” VersionAyami Nakajo
This commercial conveys, through Ayami Nakajo’s movements and narration, that using Merit Pyuan keeps your hair beautiful for a long time.
She cheerfully shares an experience of feeling at ease when someone touched her hair because it had stayed well-maintained.
The music by Masakatsu Takagi further highlights these fond memories depicted on screen.
With a bright, march-like feel, the track exudes a sense of confidence, as if moving forward with strong, determined steps.
Kao Merit PYUAN “Pure Foam” VersionAyami Nakajo
A Kao Pyuan commercial that highlights its gentle lather—while thoroughly cleansing, it softly envelops your hair.
The ad simply shows Ayami Nakajo using Pyuan, but the bright world-building paired with her smile clearly conveys a sense of joy.
Further emphasizing the commercial’s cheerful atmosphere is Rei Yasuda’s song “dazzling tomorrow.” Its calm sound—featuring piano, strings, and acoustic guitar—combined with her powerful vocals evokes a positive image of slowly but steadily moving forward.
Kao Merit PYUAN “Collaboration” VersionAyami Nakajo
This commercial features Ayami Nakajo showcasing the glamorous appeal of Kao’s Merit PYUAN within a bright, uplifting world.
It highlights the newly redesigned bottles, and her radiant, sparkling smile layered over the colorful bottle lineup conveys a strong sense of fun.
Further emphasizing this cheerful atmosphere is Rei Yasuda’s song “over and over.” The blend of light, airy guitar tones and her resonant vocals delivers a refreshing feel.
The strong rhythm is also striking, giving the song a positive emotion—like taking confident steps forward.
Kao Merit PYUAN “Birth” Version / “It’s a Secret” VersionAyami Nakajo
This commercial features Ayami Nakajo introducing the appeal of Merit Pyuan, which thoroughly removes dirt and helps you achieve beautiful hair.
It mainly shows her washing her hair, and the subsequent shots of her hair flowing clearly highlight the realization of that beauty.
Further emphasizing the fresh, breezy mood of her flowing hair is Masakatsu Takagi’s “One One.” Built around the piano with layered strings, the piece strongly conveys a gentle, calm atmosphere.