Shampoo commercials: A roundup of popular products’ ads from each manufacturer
There are so many different shampoo product lines released by various manufacturers that when you go to the shampoo aisle, there are so many options it’s hard to decide which one to buy.
And the fact that there are so many shampoos means there are just as many commercials being aired!
In this article, we’ll introduce a whole range of shampoo commercials all at once.
Commercials for products developed for specific genders and age groups are directed to match each target audience.
It’s fun to compare them and see the differences, so be sure to check out a variety of commercials.
Shampoo commercials. A roundup of popular commercials from each brand (1–10)
Diane Perfect Beauty “My new chapter begins.” version / “Let’s keep it sleek.” versionNEW!Fuka Koshiba
Fuka Koshiba’s poised expression and the moment she refreshes herself with dry shampoo really catch the eye.
Diane, which adopts a new technology that locks fragrance into the hair, leads to silky shine and a smooth, finger-combing finish.
Please try this pleasant hair-care experience that lifts your spirits by caring for your hair.
Kao THE ANSWER “Appearance” VersionNEW!
Drawn from Kao’s 100 years of hair-care research—the very answer to hair care.
THE ANSWER’s Super Lamellar Shampoo, infused with the five essential ingredients for beautiful hair, gently envelops strands in a serum-like, rich lather.
This commercial is packed with the appeal of a new “apply-then-wash” method that leads to moisturized, glossy, supple hair.
Unilever LUX Lux Lux Super Rich Crystal “Shine Invincibly” Edition
This commercial introduces Super Rich Crystal and brightly showcases the kind of look it can achieve.
From the confident smile set against a scene where the sparkle seems to burst, you can clearly feel how powerful the effect is.
The phrase “Shine invincibly” further heightens the sense of expectation for the results.
KOSÉ Je l’aime Relax “Late-Night Radio Teaser” EditionNEW!Ren Meguro
This is a commercial where Ren Meguro speaks in a radio-like tone about what makes KOSÉ’s Je l’aime Relax so appealing.
It emphasizes using it before bed, gently expressing the kinds of effects you can expect.
You can clearly picture how it firmly supports a good night’s rest while being kind to your hair and maintaining its beauty, all conveyed through a calm, soothing narration.
KOSE Je l’aime “Je l’aime of Memories” VersionMinami Hamabe
This is a commercial introducing Je l’aime, a shampoo released by KOSÉ.
It focuses on fragrance and moisture, emphasizing that the active ingredients can be locked inside the hair.
Its fragrance and moisturizing, touchable feel evoke memories, and it is presented with the catchphrase “Je l’aime of Memories.”
DROAS “In short, mud is good.” EditionRikako Yagi
This is a commercial promoting Doroas shampoo—which absorbs sebum buildup and moisturizes down to the pores—through the presence of Rikako Yagi.
The key expression is pouring mud over the head, conveying a unique worldview that expresses mud-like smoothness and close adherence to the scalp.
Because the visuals are bright with white as the main color, the effect of thoroughly removing dirt comes across even more strongly.
Kao Essential “Too Silky-Shiny! Essential! (LOVE Machine)” VersionRIMA, Mei Hata, Rinka Kumada, Mayu Yokota
This commercial promotes achieving beautiful hair by using Kao’s Essential, showcased through the appearances of Mei Hata, Rinka Kumada, Mayu Yokota, and RIMA.
It features a drive in a convertible, where their hair blows in the wind, and their smiles suggest hair that leads to confidence.
In this positive atmosphere, the song the members sing brightly is Morning Musume’s “LOVE Machine.” Its message about moving forward into the future is delivered with a glamorous sound, conveying a fun vibe as well.