Shampoo commercials: A roundup of popular products’ ads from each manufacturer
There are so many different shampoo product lines released by various manufacturers that when you go to the shampoo aisle, there are so many options it’s hard to decide which one to buy.
And the fact that there are so many shampoos means there are just as many commercials being aired!
In this article, we’ll introduce a whole range of shampoo commercials all at once.
Commercials for products developed for specific genders and age groups are directed to match each target audience.
It’s fun to compare them and see the differences, so be sure to check out a variety of commercials.
Shampoo commercials. A roundup of popular commercials from each brand (1–10)
Kao Merit “The Day I Became a First Grader”NEW!
This is a commercial depicted in a gentle, animated style, featuring a girl who has just entered elementary school and her parents.
The parents are earnestly taking pictures of their daughter wearing her randoseru backpack, while the girl being photographed looks a bit overwhelmed.
However, the line that appears near the end of the commercial—“You’ll grow up so fast”—conveys the parents’ feeling that they want to capture as many moments as possible right now.
The background music uses a cover of ‘Koufukuron’ (A Theory of Happiness), which is familiar from this series of commercials.
Sung in a child’s voice, the song has a different charm from the original performed by Sheena Ringo.
Kao MEMEME Smooth Boost Series “with MEOVV” EditionNEW!MEOVV
This is a commercial introducing MEMEME’s shampoo and treatment featuring the Korean girl group MEOVV.
It highlights the strength of achieving moisturized, glossy hair even if it’s been colored or heat-styled.
The ad has a cool vibe, almost like one of their music videos.
Kao SUCCESS Hair Manager Yuno Nagao-chan “Recommended by a friend” version / “Helmet marks” version / “Brothers start together” version / “Hair goes flat in the evening” version / “Noticing after seeing a photo” version / “Features” versionNEW!Yuno Nagao
In this series of commercials, Yuno Nagao appears with the title of Hair Manager, saying she will watch over everyone’s hair.
Nagao visits men who are struggling with hair concerns and accepts each of their worries.
And what she recommends is Success.
The line “Start before it starts to bother you!” feels like the perfect nudge to give it a try, doesn’t it?
Kracie Dear Beauté HIMAWARI Bloom Doll “For honest hair, every day.”NEW!Wakana Matsumoto
This commercial promotes the charm of Dear Beauté HIMAWARI’s Bloom Doll through narration by Wakana Matsumoto.
With a bright atmosphere centered on yellow and white, it conveys the importance of hair care and the positive emotional change it brings.
The song that accentuates the positive, sunny mood depicted in the visuals is Aimyon’s “Her Blue Sky.” Acoustic guitar, strings, and band sounds layer vibrantly, and that liveliness expresses a refreshing feeling and positive emotions.
KOSE Cosmeport BIOLISS 2026 SS “The secret is flower nectar.”NEW!Kanna Hashimoto
This is a commercial where Kanna Hashimoto introduces the appeal of Bioliss.
It emphasizes that the flower nectar ingredients provide moisture to the hair, and she shows off beautifully glossy hair.
The background is filled with flowers, creating a botanical atmosphere that evokes the shampoo’s packaging.
Kao Merit “First Shampoo”NEW!
The Meritto commercials are becoming known for their animated spots featuring the memorable singing voices of small children.
Among them, this one introduces Meritto Kids, a version for children.
It highlights that the foam comes out ready-made, making it easy for little kids to use.
The BGM features “Gips,” one of Ringo Sheena’s signature songs.
Although it’s originally a love song, when paired with this footage, it feels like it’s singing about the love between parent and child.
Stephen Knoll: “How you look the next morning is decided the day before.”NEW!Jin Akanishi
This commercial highlights Stephen Knoll’s hair-repairing power by showcasing results the morning after use.
It conveys that using it the day before allows the ingredients to deeply penetrate the hair, repairing damage and transforming it into beautiful hair.
With Jin Akanishi gently narrating the benefits, the content also evokes an image of a gentle, pleasant user experience.