Pantene commercial roundup: captivating ads featuring beautiful hair
Pantene is a haircare brand sold by P&G.
It’s such a staple product that you’ll always spot it at drugstores and other mass retailers, and many of you have probably used it yourselves.
Pantene’s commercials often feature popular Japanese actresses, and the scenes of them running their fingers through their beautiful hair are likely familiar to just about everyone.
In this article, we’ll introduce Pantene commercials both old and new.
We’ll also cover the latest commercials currently on air, so if there’s one you saw and were curious about, be sure to look for it.
Pantene commercial roundup: CM videos showcasing beautiful, captivating hair (1–10)
P&G Pantene 2010Kaho
This commercial, which aired in 2010, opens with a scene of Kaho talking about her struggle with damage at the ends of her hair.
Her tips were so damaged she was considering “maybe I’ll just have to cut it,” but the ad shows how just 14 days of care with Pantene’s intensive treatment program brought her beautiful hair back.
The commercial concisely conveys the product’s appeal and features Toko Furuuchi’s song “Beautiful days.” For many people, this is the song that comes to mind when they think of Pantene commercials.
Released in 2005, the song carries a hopeful message that tomorrow will be an even better day than today.
It’s sure to lift your spirits, so be sure to listen while reading the lyrics.
P&G “The new Pantene begins. Come on, let’s go with this hair.”Tetsuko Kuroyanagi, Kasumi Arimura, Mio Imada, Ryucheru
This is a memorable commercial in which Tetsuko Kuroyanagi talks about how happy it is to achieve one’s ideal hair.
In addition to Kuroyanagi, Kasumi Arimura, Mio Imada, and Ryuchell also appear, all showing dazzling smiles.
Pantene offers a lineup that addresses various hair concerns, promoting itself as a brand that helps you achieve hair you can truly love.
The BGM for this commercial is the famous American folk song “Aura Lee,” arranged in a more glamorous and bright style that perfectly matches the smile-filled visuals.
P&G Pantene 2006 commercialYui Aragaki
This commercial, which aired in 2008, features Yui Aragaki riding a bicycle through a town on a hill overlooking the sea.
It highlights how the inclusion of jojoba oil leaves hair with a glossy finish, as if treated with an oil treatment.
In the latter half of the commercial, there’s a scene where Aragaki lets down her previously tied hair, with a close-up emphasizing its silky smoothness.
The background music used is Mariya Takeuchi’s “Shiawase no Sagashikata” (How to Find Happiness).
Released in 1993, the song was previously featured in an AGF commercial and was also chosen as the theme song for the film “Someday, Some Time… Forever.” The lyrics depict happy moments found in everyday life, making it a song that prompts listeners to notice the happiness around them.
P&G Pantene Micellar: “With Micellar, Mio Imada gets refreshingly smooth, silky hair.”Mio Imada
A commercial featuring Mio Imada opens with the striking line, “Come on, let’s get messy!” Imada takes dance lessons, eats yakiniku, and gets caught in the rain—activities that make you sweat and pick up odors.
Yet she doesn’t seem to mind at all, fully enjoying each moment.
The ad explains that she isn’t worried about dirt or smells because she can reset her hair with Pantene Micellar.
The tune she hums as the BGM is Beethoven’s Symphony No.
9.
Also known as the Ninth, this piece is beloved as a year-end concert classic.
P&G Pantene Damage Care conditioner ‘Hair That Won’t Lose with Conditioner’ versionNanao
This is a commercial where Nanao shares her rainy-day hair woes and introduces Pantene as the solution.
She says that on rainy days her hair wouldn’t stay in place, so she had no choice but to wear it up.
But with Pantene’s care, she can wear any hairstyle she likes no matter the weather—she lets down her beautiful long hair and smiles.
An original song for the commercial plays in the background, adding to the sense of freedom.
It’s an upbeat, bright track with a melody that lifts your spirits as you listen.
P&G Pantene Micellar “Summer, 5 p.m. Evening. Hair, silky-smooth!” VersionKasumi Arimura
This commercial highlights that with Pantene Micellar, you can keep your hair silky even in summer when the scalp and hair tend to get greasy.
In the ad, Kasumi Arimura sings “Silky micellar until 5 p.m.” while showcasing the product’s appeal.
The visuals, which bring out both her silky, beautiful hair and her clear, fresh presence, are particularly striking.
The melody Arimura sings in this CM is from one of Beethoven’s most famous works, Symphony No.
9.
Even if you don’t recall the title, many people will likely recognize the tune.
P&G Pantene Zexy collaboration commercial
Toko Furuuchi’s “Beautiful days,” memorable as a Pantene commercial song, was also used as the background music for a collaborative commercial with Zexy that aired in 2008.
Furuuchi’s gentle, warm voice and lyrics that inspire self-confidence perfectly match the content of the ad.
The commercial features a Zexy reader model experiencing a 14-day hair care routine using Pantene, with a slideshow of photos from before the wedding up to the wedding day.
It’s a heartwarming commercial that warms you just by watching it.