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Pantene commercial roundup: captivating ads featuring beautiful hair

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Pantene is a haircare brand sold by P&G.

It’s such a staple product that you’ll always spot it at drugstores and other mass retailers, and many of you have probably used it yourselves.

Pantene’s commercials often feature popular Japanese actresses, and the scenes of them running their fingers through their beautiful hair are likely familiar to just about everyone.

In this article, we’ll introduce Pantene commercials both old and new.

We’ll also cover the latest commercials currently on air, so if there’s one you saw and were curious about, be sure to look for it.

Pantene commercial roundup: CM videos showcasing beautiful, captivating hair (1–10)

Pantene ‘Amazing! Intensive Repair Oil’ VersionYui Aragaki

PANTENE “Amazing! Intensive Repair Oil” – Yui Aragaki – ♪ chay “Twinkle Days”

The song used for the Pantene commercial featuring Yui Aragaki is chay’s “Twinkle Days.” It’s a perfect match for a shampoo ad with a fresh, clean feel.

Chay is known for happy songs like “Anata ni Koi o Shimemashita,” and this one also has that sparkling world that’s so characteristic of her.

It’s a bright track that feels like it lights up a darkened heart.

With both its lyrics and melody, it’s a song that naturally helps you look forward just by listening.

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P&G Pantene: “Worried your color fades too fast?” (Commercial)Kazunari Ninomiya

“Are you worried your color fades too fast?” A color-care shampoo recommended by Kazunari Ninomiya that keeps your hair color for +4 weeks | Introducing Pantene’s new, richer-than-ever formula!

This commercial gently conveys that Pantene can solve the problem of hair color fading quickly.

In Kazunari Ninomiya’s warm tone, he tells us that Pantene helps prevent color from washing out.

The sight of users’ hair flowing beautifully is also striking, giving a clear sense that it helps maintain the hair’s beauty.

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P&G Pantene ‘Secret Treatment Experiment’ VersionKazunari Ninomiya

A new commercial featuring Ninomiya also appears 💛 A secret treatment experiment

This commercial showcases how Pantene’s treatment feels to use, set in a hair salon.

Pantene is secretly used in the salon, and we check what reactions people have without knowing it’s Pantene.

Mr.

Ninomiya appears before those who express their delight, and their astonished reactions upon learning it’s Pantene convey the high quality of the product.

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Pantene commercial roundup: CM videos showcasing beautiful, captivating hair (11–20)

P&G Pantene: “Leave your morning hair to us.” / “Worried your color fades too quickly?”Kazunari Ninomiya

"Morning hair? Leave it to us." Pantene stylist Kazunari Ninomiya delivers salon‑quality care even while you sleep.

“Does your color fade too fast?” Kazunari Ninomiya recommends a color-care shampoo that keeps your shade for +4 weeks | New web commercial now out!

This commercial shows that using Pantene keeps your hair supple until morning and helps your color last longer.

Kazunari Ninomiya appears as a stylist recommending Pantene, and the gentle way he speaks conveys a sense of reassurance about the brand.

It also features people touching their own hair, clearly showing what the final result looks like—another key point of the ad.

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P&G Pantene: “From 6/1, that guy is appointed as Pantene’s new commercial character. Who is he?” version

From June 1, that guy will be appointed as the new Pantene commercial character. Who is he?

This commercial announces that a new person will be appointed as a Pantene CM character starting in June 2025.

Their identity has not been revealed; in this spot, they appear only as a silhouette and by voice.

However, many viewers may find the voice very familiar.

The comments section of the commercial posted on P&G’s official YouTube channel is already filled with messages from this man’s fans!

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P&G Pantene: “Even stiff ‘Mt. Fuji hair’ becomes perfectly smooth and manageable”

[With Pantene in summer] Even stiff “Mt. Fuji hair” becomes perfectly smooth and manageable.

This is a commercial promoting how Pantene can help during the summer when hair gets stiff from UV rays and sweat.

It introduces Pantene’s ingredients that tame hair that flares out unnaturally like Mount Fuji, while also carefully explaining how to use it.

Since it clearly shows the hair before use as well, the results you can expect are communicated effectively.

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P&G Pantene

“Pantene” commercial video #Michiko Yamawaki

This is a Pantene commercial featuring a stylist—likely the one responsible for the model’s hairstyle.

It’s very practical and seems likely to boost purchase intent.

It also has a happy, Christmas-song kind of vibe.

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