Pantene commercial roundup: captivating ads featuring beautiful hair
Pantene is a haircare brand sold by P&G.
It’s such a staple product that you’ll always spot it at drugstores and other mass retailers, and many of you have probably used it yourselves.
Pantene’s commercials often feature popular Japanese actresses, and the scenes of them running their fingers through their beautiful hair are likely familiar to just about everyone.
In this article, we’ll introduce Pantene commercials both old and new.
We’ll also cover the latest commercials currently on air, so if there’s one you saw and were curious about, be sure to look for it.
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Pantene commercial roundup: CM videos showcasing beautiful, captivating hair (1–10)
Pantene ‘Amazing! Intensive Repair Oil’ VersionYui Aragaki
The song used for the Pantene commercial featuring Yui Aragaki is chay’s “Twinkle Days.” It’s a perfect match for a shampoo ad with a fresh, clean feel.
Chay is known for happy songs like “Anata ni Koi o Shimemashita,” and this one also has that sparkling world that’s so characteristic of her.
It’s a bright track that feels like it lights up a darkened heart.
With both its lyrics and melody, it’s a song that naturally helps you look forward just by listening.
P&G Pantene ‘Secret Treatment Experiment’ VersionKazunari Ninomiya
This commercial showcases how Pantene’s treatment feels to use, set in a hair salon.
Pantene is secretly used in the salon, and we check what reactions people have without knowing it’s Pantene.
Mr.
Ninomiya appears before those who express their delight, and their astonished reactions upon learning it’s Pantene convey the high quality of the product.
P&G Pantene: “Worried your color fades too fast?” (Commercial)Kazunari Ninomiya
This commercial gently conveys that Pantene can solve the problem of hair color fading quickly.
In Kazunari Ninomiya’s warm tone, he tells us that Pantene helps prevent color from washing out.
The sight of users’ hair flowing beautifully is also striking, giving a clear sense that it helps maintain the hair’s beauty.
Pantene commercial roundup: CM videos showcasing beautiful, captivating hair (11–20)
P&G Pantene
This is a Pantene commercial from 1999.
It combines a distinctive, fusion-like chord progression with a laid-back, hip-hop-style rhythm in a perfectly balanced way.
It’s fun to imagine what it would be like with a rap on top!
P&G Pantene
This is a Pantene commercial from the 1990s.
I don’t know the name of the actress featured, but a woman with a short haircut also appears.
Nowadays only the long-haired woman appears, so watching this now feels rare.
Its simple style also leaves a good impression.
P&G Pantene: “Leave your morning hair to us.” / “Worried your color fades too quickly?”Kazunari Ninomiya
This commercial shows that using Pantene keeps your hair supple until morning and helps your color last longer.
Kazunari Ninomiya appears as a stylist recommending Pantene, and the gentle way he speaks conveys a sense of reassurance about the brand.
It also features people touching their own hair, clearly showing what the final result looks like—another key point of the ad.
P&G Pantene: “Even stiff ‘Mt. Fuji hair’ becomes perfectly smooth and manageable”
This is a commercial promoting how Pantene can help during the summer when hair gets stiff from UV rays and sweat.
It introduces Pantene’s ingredients that tame hair that flares out unnaturally like Mount Fuji, while also carefully explaining how to use it.
Since it clearly shows the hair before use as well, the results you can expect are communicated effectively.