Lovely commercial jingle

Pantene commercial roundup: captivating ads featuring beautiful hair

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Pantene is a haircare brand sold by P&G.

It’s such a staple product that you’ll always spot it at drugstores and other mass retailers, and many of you have probably used it yourselves.

Pantene’s commercials often feature popular Japanese actresses, and the scenes of them running their fingers through their beautiful hair are likely familiar to just about everyone.

In this article, we’ll introduce Pantene commercials both old and new.

We’ll also cover the latest commercials currently on air, so if there’s one you saw and were curious about, be sure to look for it.

Pantene commercial roundup: CM videos showcasing beautiful, captivating hair (11–20)

P&G Pantene

“Pantene” commercial video #Michiko Yamawaki

This is a Pantene commercial featuring a stylist—likely the one responsible for the model’s hairstyle.

It’s very practical and seems likely to boost purchase intent.

It also has a happy, Christmas-song kind of vibe.

Raise the rankinglower

Report a problem

P&G Pantene

P&G Pantene commercial 1999

This is a Pantene commercial from 1999.

It combines a distinctive, fusion-like chord progression with a laid-back, hip-hop-style rhythm in a perfectly balanced way.

It’s fun to imagine what it would be like with a rap on top!

Raise the rankinglower

Report a problem

P&G PanteneKeiko Onishi

P&G "Pantene" commercial [Keiko Onishi] 1992/06

This is a 1992 Pantene commercial featuring pianist Keiko Ohnishi.

The fact that Pantene chose not only models but even a pianist as a commercial figure suggests how strongly the brand focuses on beautiful hair.

I wonder if the piece is an original composition by Keiko Ohnishi.

It has a lovely atmosphere.

Raise the rankinglower

Report a problem

P&G PanteneMaju Ozawa

Pantene commercial – Maju Ozawa – 1994

This is a Pantene commercial from 1994 featuring Maju Ozawa.

The song has an 80s vibe, with a very prominent bass.

It wouldn’t be surprising if Tatsuro Yamashita’s vocals came in right after this 30-second spot.

If this were a four-minute track, DJs would definitely be sampling it for their mixes.

Raise the rankinglower

Report a problem

P&G PanteneRiko Narumi, Haruna Kawaguchi

Pantene commercial featuring Riko Narumi and Haruna Kawaguchi

This is a Pantene commercial featuring Riko Narumi and Haruna Kawaguchi.

The acoustic guitar has a soothing tone, like a gentle breeze.

The upbeat rhythm that makes you want to dance is just like the MatsuKen Samba!

Raise the rankinglower

Report a problem

P&G Pantene “Virgin Hair Showdown” EditionHaruka Ayase

Haruka Ayase shows off her glossy, beautiful hair in P&G’s new commercial: “Pantene Virgin Hair Showdown”

This is the kind of track you’d play at a club around 2 a.m.

to hype up an audience that’s looking a bit tired.

It stages a battle over whose hair is more beautiful: Haruka Ayase or a junior high school girl.

So, who will emerge victorious…?

Raise the rankinglower

Report a problem