Pantene commercial roundup: captivating ads featuring beautiful hair
Pantene is a haircare brand sold by P&G.
It’s such a staple product that you’ll always spot it at drugstores and other mass retailers, and many of you have probably used it yourselves.
Pantene’s commercials often feature popular Japanese actresses, and the scenes of them running their fingers through their beautiful hair are likely familiar to just about everyone.
In this article, we’ll introduce Pantene commercials both old and new.
We’ll also cover the latest commercials currently on air, so if there’s one you saw and were curious about, be sure to look for it.
- [April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads
- Pantene commercial song. Popular jingle.
- A collection of commercials featuring Aya Omasa. Her cool beauty is captivating!
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- Unilever Japan commercials: A compilation of ads featuring striking depictions of beautiful hair.
- A compilation of commercials featuring Honoka Matsumoto, showcasing both old and new ones.
- Essential commercials: A compilation of commercials for the hair care brand by Kao.
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
- A collection of commercials featuring Anna Yamada: from fun ads to beautiful ones.
- Viera commercials. A collection of Panasonic TV ads known for their beautiful visuals.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- Mio Imada’s Commercials: Complete History and CM Appearances [2026]
- Hoyu commercials. A collection of commercials for hair color and hair care products.
Pantene commercial roundup: CM videos showcasing beautiful, captivating hair (11–20)
P&G PanteneKeiko Onishi
This is a 1992 Pantene commercial featuring pianist Keiko Ohnishi.
The fact that Pantene chose not only models but even a pianist as a commercial figure suggests how strongly the brand focuses on beautiful hair.
I wonder if the piece is an original composition by Keiko Ohnishi.
It has a lovely atmosphere.
P&G PanteneMaju Ozawa
This is a Pantene commercial from 1994 featuring Maju Ozawa.
The song has an 80s vibe, with a very prominent bass.
It wouldn’t be surprising if Tatsuro Yamashita’s vocals came in right after this 30-second spot.
If this were a four-minute track, DJs would definitely be sampling it for their mixes.
P&G PanteneRiko Narumi, Haruna Kawaguchi
This is a Pantene commercial featuring Riko Narumi and Haruna Kawaguchi.
The acoustic guitar has a soothing tone, like a gentle breeze.
The upbeat rhythm that makes you want to dance is just like the MatsuKen Samba!
P&G Pantene “Virgin Hair Showdown” EditionHaruka Ayase
This is the kind of track you’d play at a club around 2 a.m.
to hype up an audience that’s looking a bit tired.
It stages a battle over whose hair is more beautiful: Haruka Ayase or a junior high school girl.
So, who will emerge victorious…?
P&G Pantene: “Leave your morning hair to us.” / “Worried your color fades too quickly?”Kazunari Ninomiya
This commercial shows that using Pantene keeps your hair supple until morning and helps your color last longer.
Kazunari Ninomiya appears as a stylist recommending Pantene, and the gentle way he speaks conveys a sense of reassurance about the brand.
It also features people touching their own hair, clearly showing what the final result looks like—another key point of the ad.
P&G Pantene: “From 6/1, that guy is appointed as Pantene’s new commercial character. Who is he?” version
This commercial announces that a new person will be appointed as a Pantene CM character starting in June 2025.
Their identity has not been revealed; in this spot, they appear only as a silhouette and by voice.
However, many viewers may find the voice very familiar.
The comments section of the commercial posted on P&G’s official YouTube channel is already filled with messages from this man’s fans!
In conclusion
We looked back over Pantene commercials through the years, introducing a range of memorable shampoo ads and the songs that played in them. The evolving direction and song choices in each era reflect the trends of the moment. A melody you happen to hear might suddenly bring back memories. I hope you were able to find the information you were looking for about a particular commercial or song.