A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
When you watch TV or video sites, you often see commercials for cosmetics, don’t you?
Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.
In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.
We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.
Compilation of cosmetic commercials. Cosmetic ads with captivating, beautiful visuals (1–10)
NIVEA Kao Lucent Beauty “Serum” VersionNEW!Minami Tanaka
This is a commercial where Minami Tanaka talks about using serum on her body as well, introducing NIVEA’s Serum Body Milk.
As she actually applies the body milk, the active ingredients it contains are introduced.
The close-up shots of lustrous, beautiful skin are especially striking.
The BGM features a CM song sung by suis, the vocalist of Yorushika.
It’s a beautifully atmospheric track that includes the familiar NIVEA phrase, “Tada mamoritai” (“I just want to protect”).
NIVEA Kao Eight Four Aroma Switch “Step Out Smoothly” EditionNEW!Nicole Fujita
After the COVID-19 pandemic, we’ve entered an era where we can manage without meeting people in person—through remote work, virtual drinks, and the like.
Yet precisely because of this era, the narration by Nicole Fujita tells us how important the feeling of “wanting to meet” is.
In the latter half of the commercial, 8×4 Aroma Switch is introduced so that when you do meet people, you can keep your skin smooth and sweat under control.
It’s a beautifully crafted ad that makes you want to see someone special.
The BGM features a track by Eriko Hashimoto, known as the vocalist of Chatmonchy.
The song’s lyrics, like the commercial’s theme, express the desire to meet.
As of the commercial’s release, details about the song haven’t been revealed, so we can look forward to the information being announced.
Kao Merit “The Day I Became a First Grader”NEW!
This is a commercial depicted in a gentle, animated style, featuring a girl who has just entered elementary school and her parents.
The parents are earnestly taking pictures of their daughter wearing her randoseru backpack, while the girl being photographed looks a bit overwhelmed.
However, the line that appears near the end of the commercial—“You’ll grow up so fast”—conveys the parents’ feeling that they want to capture as many moments as possible right now.
The background music uses a cover of ‘Koufukuron’ (A Theory of Happiness), which is familiar from this series of commercials.
Sung in a child’s voice, the song has a different charm from the original performed by Sheena Ringo.
Nivea Kao 8×4 Men Roll-On “Be Yourself” VersionNEW!Takanori Iwata
Takanori Iwata’s “MAKE IT” was released in 2026 and is a song written specifically for the Eight Four Men commercial.
Its refreshing sound evokes a clear blue sky, and the overlap with a dance-music-like rhythm conveys a sense of exhilaration.
The vocals blend with the refreshing quality of the sound, expressing positive feelings that look toward the future.
The commercial features Takanori Iwata using Eight Four Men and heading out, giving the impression that positive emotions are conveyed through his smile.
Kao Men’s Biore ‘Comfortably Just the Right Distance’ VersionNEW!Masaki Suda, Kai Inowaki
This memorable commercial introduces Men’s Biore, which offers a lineup including deodorants and body soaps, by likening it to a friendship.
Masaki Suda and Kai Inowaki portray friends who maintain a smooth, comfortable distance without being clingy.
The keywords “non-sticky” and “smooth” evoke the feel of Men’s Biore products.
It’s an impressive ad, made pleasant by the two actors’ easy, close rapport.
CHANEL Camellia “Two skincare products, one signature ingredient” editionNEW!
A commercial packed with the allure of N°1 DE CHANEL, distilling the power of the camellia—the flower that symbolizes Chanel.
When the serum and emulsion, both richly formulated with ingredients that support a youthful-looking complexion, are used together, smoothness and radiance are further enhanced.
You can also fully sense a refined, premium world from the sophisticated packaging.
CHANEL HYDRA BEAUTY Micro Gel Creme “Breathe in, soothe. Breathe out, hydrate.” version / “The duo that is redefining extraordinary hydration” version / “FRAIS and TENDRE” versionNEW!
A series of commercials sensorially conveying the freshness championed by Chanel’s skincare line, Hydra Beauty.
Centered on white camellia as the key ingredient, the micro-gel cream creates a special self-care moment that soothes both skin and mood.
Experience a texture as fresh as water and as lightweight as a gel.