A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
When you watch TV or video sites, you often see commercials for cosmetics, don’t you?
Each manufacturer rolls out many brands tailored to their target audience, and for each brand there are plenty of commercials that put careful thought into casting and direction.
In this article, we’ll be showcasing a wide range of cosmetics commercials all at once, regardless of manufacturer or era.
We’ll also touch on information about the performers and the background music, so if there’s a commercial you’ve been curious about, be sure to take a look.
Compilation of cosmetic commercials. Cosmetic ads with captivating, beautiful visuals (1–10)
NIVEA Kao Eight Four Aroma Switch “Step Out Smoothly” EditionNEW!Nicole Fujita
After the COVID-19 pandemic, we’ve entered an era where we can manage without meeting people in person—through remote work, virtual drinks, and the like.
Yet precisely because of this era, the narration by Nicole Fujita tells us how important the feeling of “wanting to meet” is.
In the latter half of the commercial, 8×4 Aroma Switch is introduced so that when you do meet people, you can keep your skin smooth and sweat under control.
It’s a beautifully crafted ad that makes you want to see someone special.
The BGM features a track by Eriko Hashimoto, known as the vocalist of Chatmonchy.
The song’s lyrics, like the commercial’s theme, express the desire to meet.
As of the commercial’s release, details about the song haven’t been revealed, so we can look forward to the information being announced.
NIVEA Kao Lucent Beauty “Serum” VersionNEW!Minami Tanaka
This is a commercial where Minami Tanaka talks about using serum on her body as well, introducing NIVEA’s Serum Body Milk.
As she actually applies the body milk, the active ingredients it contains are introduced.
The close-up shots of lustrous, beautiful skin are especially striking.
The BGM features a CM song sung by suis, the vocalist of Yorushika.
It’s a beautifully atmospheric track that includes the familiar NIVEA phrase, “Tada mamoritai” (“I just want to protect”).
Kao MegRhythm Eye Mask “If You Don’t Sleep, You’re Doomed” Version / “Helps You Fall Asleep” VersionNEW!Sairi Ito
There are times when you really need to go to bed early but just can’t fall asleep, right? In this commercial, Sairi Ito is shown using MegRhythm on a sleepless night.
It mentions that MegRhythm has received Gold certification from the Sleep Healthcare Council, and that its abundant warm steam helps guide you into a state that makes it easier to fall asleep.
It’s a simple commercial with a clear, compelling message.
Kao SUCCESS Hair Manager Yuno Nagao-chan “Recommended by a friend” version / “Helmet marks” version / “Brothers start together” version / “Hair goes flat in the evening” version / “Noticing after seeing a photo” version / “Features” versionNEW!Yuno Nagao
In this series of commercials, Yuno Nagao appears with the title of Hair Manager, saying she will watch over everyone’s hair.
Nagao visits men who are struggling with hair concerns and accepts each of their worries.
And what she recommends is Success.
The line “Start before it starts to bother you!” feels like the perfect nudge to give it a try, doesn’t it?
Kao Merit “First Shampoo”NEW!
The Meritto commercials are becoming known for their animated spots featuring the memorable singing voices of small children.
Among them, this one introduces Meritto Kids, a version for children.
It highlights that the foam comes out ready-made, making it easy for little kids to use.
The BGM features “Gips,” one of Ringo Sheena’s signature songs.
Although it’s originally a love song, when paired with this footage, it feels like it’s singing about the love between parent and child.
Dior Fall 2026 CampaignNEW!
Three men, dressed as stylishly as the Parisian scenery, chat and each enjoy their own refined moments.
The video hides multiple instances of the word “Dior,” making it a fun commercial to watch as you try to spot them.
This collection, which collides elements of past and present, even includes a knit that incorporates the cover of Eric Carle’s picture book The Very Hungry Caterpillar, conveying a sense of playfulness and freedom.
The man who appears at the end of the video is wearing that knit!
CHANEL Skincare ÉCLAT PREMIER.「The promise of radiance」NEW!
This commercial introduces CHANEL’s skincare product Éclat Premier, which helps prevent dark spots and freckles.
The predominantly white visuals evoke a finish reminiscent of beautifully smooth skin.
The woman appearing is Nana Komatsu, isn’t it? Although she wears a simple sleeveless outfit, the radiance of her skin and its harmony with the elegant accessories convey CHANEL’s refined image with conviction.