A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
KOSE offers a wide range of brands tailored to different target demographics and concepts, including Sekkisei, ESPRIQUE, and FASIO.
Founded in 1946, the company is a long-established cosmetics manufacturer that represents Japan.
In this article, we’ll introduce a comprehensive lineup of KOSE commercials.
One notable feature of KOSE’s commercials is the casting of popular actresses and celebrities to match each product’s target audience.
Be sure to pay attention to the casting as you take your time watching the commercials.
A collection of KOSE commercials. Introducing commercials from various brands, starting with SEKKISEI! (1–10)
KOSÉ Je l’aime Relax “Late-Night Radio Teaser” EditionNEW!Ren Meguro
This is a commercial where Ren Meguro speaks in a radio-like tone about what makes KOSÉ’s Je l’aime Relax so appealing.
It emphasizes using it before bed, gently expressing the kinds of effects you can expect.
You can clearly picture how it firmly supports a good night’s rest while being kind to your hair and maintaining its beauty, all conveyed through a calm, soothing narration.
KOSE Je l’aime “Je l’aime of Memories” VersionNEW!Minami Hamabe
This is a commercial introducing Je l’aime, a shampoo released by KOSÉ.
It focuses on fragrance and moisture, emphasizing that the active ingredients can be locked inside the hair.
Its fragrance and moisturizing, touchable feel evoke memories, and it is presented with the catchphrase “Je l’aime of Memories.”
KOSE Make Keep Mist “Brand Movie”NEW!Anji Ikebata
KOSÉ’s Makeup Keep Mist is introduced by Anji Ikebata in a commercial that shows her skin up close to convey how it actually feels in use.
It clearly demonstrates, through comparison, how the product helps makeup stay in place, and her smile afterward communicates a sense of reassurance that supports everyday life.
The song that further highlights the positive, bright mood depicted in the footage is “Highlight” by Super Tozan-bu.
The band’s sound, driven by a rhythm that feels like a strong, steady stride, is striking, and the vocals—evoking an image of reaching far into the distance—create a refreshing atmosphere.
KOSÉ Cosmeport SUNCUT 2026 SS “Wear Your Strength.” VersionHANA
HANA appears in the commercial for KOSÉ’s sunscreen SUNCUT! Against a blue sky backdrop, the members dressed in white show off a cool dance.
The CM features two types—gel and spray—and even shows the members actually using them.
The background music is their song “ALL IN,” released in March 2026.
Many listeners will likely feel fired up by the lyrics that express a determination to keep moving forward.
KOSÉ SEKKISEI “Morning Multi-Functional Emulsion”Yui Aragaki
This commercial introduces a multifunctional emulsion with three benefits: brightening care, makeup base, and UV protection.
It emphasizes that using it in the morning keeps the effects lasting all day, conveying its convenience and high performance.
The narration also mentions its light, comfortable feel, which is further conveyed by Yui Aragaki’s gentle expressions.
KOSÉ DECORTÉ COSME DECORTÉ “A drop that promises the future.”Shohei Ohtani
This is a DECORTÉ commercial showing Shohei Ohtani using a serum in front of a mirror.
The narration delivers a powerful message: “You can change your own destiny,” raising expectations that using this serum will change how your skin looks in the future.
Seeing Ohtani’s confident complexion makes those words feel even more compelling.
Visse ‘I am I’ Edition
When it comes to iconic, cool Japanese women, Namie Amuro immediately comes to mind.
It’s not just her dancing and vocals—her fashion, makeup, and overall style embody the kind of woman other women admire.
“In Two” is characterized by sharp choreography and powerful lyrics.
Once you’ve made up your mind, this very moment is when you break out of your shell and seize glory with your own hands.
It’s a fiery message that feels like it could boost our motivation.
The theme of becoming a new version of yourself and moving toward the future seems to align with what KOSE’s cosmetics aim to achieve.