A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!

ESPRIQUE PRECIOUS TV Commercial 2008

B’z KOSE CM

This is a very nostalgic commercial video! You can almost hear fans saying, “I couldn’t help but laugh.” The song passionately performed on a rugged landscape that evokes a harsh environment is titled “BURN – Fumetsu no Face -.” We’ve never had a song title like this before, so it feels very fresh.

Since most of KOSE’s product lineup is women’s cosmetics, the impact of choosing them was huge.

They were originally a straightforward, male-fan-heavy act, so the commercial became a memorable and popular one.

Fasio TV Commercial 2008

Perfume 2008 Fasio CM【edge】

This is the 2008 KOSE Fasio commercial featuring Aya Ueto, titled “Peacock Lashes.” Eye makeup is still a key focal point in makeup, but around that time there was a sudden wave of products that were highly functional—volumizing yet smudge-proof, waterproof, and designed to lift lashes.

The CM song is Perfume’s “edge.” It’s a quintessentially Perfume track—danceable and cool—and it fit perfectly with Aya Ueto’s sharp, striking look in the commercial.

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Astablanc: “Firmness & Elasticity Trial Kit – Limited Edition” Campaign

Chisato Moritaka Commercial - KOSÉ ASTABLANC: “Firmness & Elasticity Trial Kit – Limited Edition” Version

A beloved Heisei-era hit sung by Chisato Moritaka is making a comeback in a commercial, featuring the artist herself! The song was originally used as the theme for the Nippon TV drama “Matta Nashi!” and the single release includes a track that was cut from the album ROCK ALIVE.

Released in 1992 as Moritaka’s 16th single, it’s a song she composed herself.

The lyric phrase “Even if I become an older woman” has, in a way, become reality, making for a deeply moving presentation.

And yet, she’s still so beautiful… Moritaka continues to shine—how wonderful!

ESPRIQUE PRECIOUS Beauté de KOSÉ advertisement 2

Gemma Ward Commercial – BEAUTÉ de KOSÉ advertisement 2 – ESPRIQUE PRECIOUS

It was released in 2007 as Masaharu Fukuyama’s 22nd single, “Tōkyō ni mo Attanda / Muteki no Kimi.” The song was used in a BEAUTE de KOSE “ESPRIQUE PRECIOUS” commercial, and since the tie-in was for a women’s cosmetic product, it was produced with women in their late 20s to 30s as the target audience.

From the demo stage, it underwent considerable arrangement, including the addition of irregular time signatures.

OLEO D’OR ‘Goodbye Damage: Red Carpet’ Edition

Namie Amuro · KOSÉ Oleodour TV Commercial “Goodbye Damage”

The eternal icon admired by women, Namie Amuro.

Many people became fans not only for her singing and dancing but also for her beauty.

And the song used in the commercial was written exclusively for this very CM.

It became a hot topic for being as cool as a character in a movie.

“For hair that won’t be defeated by adversity…” Along with that message, this product—a botanical shampoo—has become extremely popular among young women.

Visse “1999 Monitor” Version

Namie Amuro-KOSE VISEE 15s (RESPECT the POWER OF LOVE)

Released in 1999 as Namie Amuro’s 13th single.

Produced by Tetsuya Komuro, the song had a double tie-in: it was used in commercials for KOSÉ VISEE featuring Amuro herself, and for Asahi Soft Drinks’ nice One.

She performed the song at the 50th NHK Kōhaku Uta Gassen, singing together with a Black gospel choir.