A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
KOSE offers a wide range of brands tailored to different target demographics and concepts, including Sekkisei, ESPRIQUE, and FASIO.
Founded in 1946, the company is a long-established cosmetics manufacturer that represents Japan.
In this article, we’ll introduce a comprehensive lineup of KOSE commercials.
One notable feature of KOSE’s commercials is the casting of popular actresses and celebrities to match each product’s target audience.
Be sure to pay attention to the casting as you take your time watching the commercials.
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KOSE commercial collection. Introducing commercials from various brands, starting with Sekkisei! (21–30)
KOSÉ Cosmeport Suncut “Sports: All-Gender” Version / “Sports: All-Generation” VersionRan Takahashi
This commercial showcases how effective and easy-to-use KOSÉ’s Suncut is through volleyball scenes featuring Ran Takahashi.
It clearly conveys that it doesn’t come off with sweat, isn’t sticky, and provides solid UV protection, while also emphasizing that it’s suitable for all genders and ages.
The dynamic action makes it clear that it doesn’t interfere with movement.
KOSÉ SEKKISEI “i Bright. Facing forward, with this skin.” versionNumber_i
The KOSE SEKKISEI commercial “i Bright.
Facing forward, with this skin.”, which features close-ups of the three members of Number_i, is striking for its transparent, lucid visuals.
The lighting, which seems to capture reflections on a water surface, is especially memorable, and combined with the white background, it creates a very fresh atmosphere.
The BGM uses “iLY” from Number_i’s album “No.I.” It’s a gently soothing, mid-tempo ballad that showcases a different kind of charm from their previously talked-about tracks.
KOSE Make Keep series: “11 People” version / “Dance” version / “Pool” version / “Bus” versionNogizaka46
A commercial for KOSÉ’s Make Keep series featuring members of the idol group Nogizaka46.
It highlights a mist-type product that prevents makeup from smudging—reassuring even for idols who often sweat or have shoots involving water.
There’s also a slightly moving touch showing that it’s okay even if you cry, which leaves a strong impression.
The BGM uses their song “Cheat Day,” released in August 2024.
With lyrics set in summer about living true to one’s feelings, it’s sure to encourage listeners and lift their spirits!
ESPRIQUE PRECIOUS TV Commercial 2008
This is a very nostalgic commercial video! You can almost hear fans saying, “I couldn’t help but laugh.” The song passionately performed on a rugged landscape that evokes a harsh environment is titled “BURN – Fumetsu no Face -.” We’ve never had a song title like this before, so it feels very fresh.
Since most of KOSE’s product lineup is women’s cosmetics, the impact of choosing them was huge.
They were originally a straightforward, male-fan-heavy act, so the commercial became a memorable and popular one.
Fasio TV Commercial 2008
This is the 2008 KOSE Fasio commercial featuring Aya Ueto, titled “Peacock Lashes.” Eye makeup is still a key focal point in makeup, but around that time there was a sudden wave of products that were highly functional—volumizing yet smudge-proof, waterproof, and designed to lift lashes.
The CM song is Perfume’s “edge.” It’s a quintessentially Perfume track—danceable and cool—and it fit perfectly with Aya Ueto’s sharp, striking look in the commercial.
