A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
KOSE offers a wide range of brands tailored to different target demographics and concepts, including Sekkisei, ESPRIQUE, and FASIO.
Founded in 1946, the company is a long-established cosmetics manufacturer that represents Japan.
In this article, we’ll introduce a comprehensive lineup of KOSE commercials.
One notable feature of KOSE’s commercials is the casting of popular actresses and celebrities to match each product’s target audience.
Be sure to pay attention to the casting as you take your time watching the commercials.
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Compilation of KOSE commercials. Introducing commercials for each brand, starting with Sekkisei! (11–20)
Fasio TV Commercial 2008
This is the 2008 KOSE Fasio commercial featuring Aya Ueto, titled “Peacock Lashes.” Eye makeup is still a key focal point in makeup, but around that time there was a sudden wave of products that were highly functional—volumizing yet smudge-proof, waterproof, and designed to lift lashes.
The CM song is Perfume’s “edge.” It’s a quintessentially Perfume track—danceable and cool—and it fit perfectly with Aya Ueto’s sharp, striking look in the commercial.
ESPRIQUE PRECIOUS Beauté de KOSÉ advertisement 2
It was released in 2007 as Masaharu Fukuyama’s 22nd single, “Tōkyō ni mo Attanda / Muteki no Kimi.” The song was used in a BEAUTE de KOSE “ESPRIQUE PRECIOUS” commercial, and since the tie-in was for a women’s cosmetic product, it was produced with women in their late 20s to 30s as the target audience.
From the demo stage, it underwent considerable arrangement, including the addition of irregular time signatures.
KOSÉ Medicinal Sekkisei: “Let whitening power reach everywhere.”Yui Aragaki
This video shows Yui Aragaki actually using the product and is a commercial for Sekkisei’s Brightening Essence Lotion, a whitening toner.
It highlights how well it absorbs into the skin and its brightening power, making you expect a pleasant feel and strong results after watching the ad.
Kose Cosmeport Suncut “Protect UV Spray” Version / “Perfect UV Gel” VersionMio Imada
This is a commercial for KOSÉ’s Suncut sunscreen series.
Mio Imada appears and introduces the strengths of both the spray and gel types.
The spray type is highlighted for its easy application and the fact that it can be used not only on the skin but also on hair, while the gel type is promoted for providing thorough coverage and being resistant to coming off.
The bright visuals, evocative of the strong summer sun, leave a strong impression.
KOSÉ ONE BY KOSÉ “Preventing Future Dark Spots”Keiko Kitagawa
This is a commercial for a whitening serum released by KOSÉ.
In the commercial, the narration introduces the serum’s effect of suppressing dark spots.
The CM features Keiko Kitagawa, and the visuals emphasizing her clear, translucent skin are particularly striking.
KOSÉ Cosmeport Suncut “Sports: All-Gender” Version / “Sports: All-Generation” VersionRan Takahashi
This commercial showcases how effective and easy-to-use KOSÉ’s Suncut is through volleyball scenes featuring Ran Takahashi.
It clearly conveys that it doesn’t come off with sweat, isn’t sticky, and provides solid UV protection, while also emphasizing that it’s suitable for all genders and ages.
The dynamic action makes it clear that it doesn’t interfere with movement.
KOSE commercial collection. Introducing commercials from various brands, starting with Sekkisei! (21–30)
KOSÉ SEKKISEI “i Bright. Facing forward, with this skin.” versionNumber_i
The KOSE SEKKISEI commercial “i Bright.
Facing forward, with this skin.”, which features close-ups of the three members of Number_i, is striking for its transparent, lucid visuals.
The lighting, which seems to capture reflections on a water surface, is especially memorable, and combined with the white background, it creates a very fresh atmosphere.
The BGM uses “iLY” from Number_i’s album “No.I.” It’s a gently soothing, mid-tempo ballad that showcases a different kind of charm from their previously talked-about tracks.