A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
KOSE offers a wide range of brands tailored to different target demographics and concepts, including Sekkisei, ESPRIQUE, and FASIO.
Founded in 1946, the company is a long-established cosmetics manufacturer that represents Japan.
In this article, we’ll introduce a comprehensive lineup of KOSE commercials.
One notable feature of KOSE’s commercials is the casting of popular actresses and celebrities to match each product’s target audience.
Be sure to pay attention to the casting as you take your time watching the commercials.
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Compilation of KOSE commercials. Introducing commercials for each brand, starting with Sekkisei! (11–20)
Kose FASIO Moisturizing Smoothing Cream Primer: “Mio Imada & CM Director TOZUKA – Soft and Supple” Edition / BB Tint UV Cover: “CM Director TOZUKA Gives Fiery Coaching to Ms. Imada” EditionMio Imada, Junki Tozuka
This commercial introduces FASIO’s Moisture-Balancing Cream Primer and BB Tint UV Cover, conveying—through exchanges between Mio Imada and Junki Tozuka—that the finish is also helpful for photo shoots.
Tozuka appears as the CM director “TOZUKA,” powerfully communicating the effects of each product.
While a bit bewildered by his intensity, Imada smiles and steps in front of the camera using the products, making it clear she feels their benefits.
By showing her moved expression while facing the camera, the ad also highlights how these items support her beauty.
KOSÉ ONE BY KOSÉ Serum Veil Deep Repair: ‘Plump, densely hydrated skin’ editionKeiko Kitagawa
In the introductory commercial for the Serum Veil Deep Repair pre-essence, its powerful moisturizing capability is highlighted.
It presents the product’s moisture-improving effect, stating that using it helps the skin generate its own hydration.
The confident expression of Keiko Kitagawa shown at the end of the commercial also suggests the product’s high effectiveness.
KOSÉ ESPRIQUE “Melty Serum Glow Powder” CommercialKeiko Kitagawa
This is a commercial that clearly introduces the features of the Melty Serum Glow Powder, a powder foundation.
It explains that each particle of the powder is coated with serum, and emphasizes that this results in an unprecedentedly smooth texture.
Just by looking at the close-up shots of Keiko Kitagawa’s skin, you can practically feel how effective it is.
KOSE Cosmeport BIOLISS Pure Retouch “Like a Photograph” VersionKanna Hashimoto
This commercial showcases, through Kanna Hashimoto’s presence, the kind of beauty you can achieve with Bioliss Pure Retouch.
It highlights hair that shines as if in a photograph, and her gentle smile conveys a clear sense of confidence.
Further accentuating the bright, refreshing mood of the visuals is the song “Hana Uranai” by LEEVELLES.
The buoyant band sound layered with soft vocals is striking, and the way it gradually builds toward the chorus conveys a strong sense of hope.
KOSÉ ONE BY KOSÉ “Preventing Future Dark Spots”Keiko Kitagawa
This is a commercial for a whitening serum released by KOSÉ.
In the commercial, the narration introduces the serum’s effect of suppressing dark spots.
The CM features Keiko Kitagawa, and the visuals emphasizing her clear, translucent skin are particularly striking.
KOSÉ ONE BY KOSÉ “Power of Fermentation by Microbes” EditionKeiko Kitagawa
This commercial showcases the functions and feel of ONE BY KOSÉ through Keiko Kitagawa’s expressions.
It specifically focuses on the fermentative power of beneficial microbes and clearly explains how that technology leads to results.
The imagery of flying water droplets also helps viewers vividly imagine how moisture is retained.
KOSE commercial collection. Introducing commercials from various brands, starting with Sekkisei! (21–30)
KOSÉ Medicinal Sekkisei: “Let whitening power reach everywhere.”Yui Aragaki
This video shows Yui Aragaki actually using the product and is a commercial for Sekkisei’s Brightening Essence Lotion, a whitening toner.
It highlights how well it absorbs into the skin and its brightening power, making you expect a pleasant feel and strong results after watching the ad.