A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
KOSE offers a wide range of brands tailored to different target demographics and concepts, including Sekkisei, ESPRIQUE, and FASIO.
Founded in 1946, the company is a long-established cosmetics manufacturer that represents Japan.
In this article, we’ll introduce a comprehensive lineup of KOSE commercials.
One notable feature of KOSE’s commercials is the casting of popular actresses and celebrities to match each product’s target audience.
Be sure to pay attention to the casting as you take your time watching the commercials.
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Compilation of KOSE commercials. Introducing commercials for each brand, starting with Sekkisei! (11–20)
KOSE Cosmeport BIOLISS Pure Retouch “Like a Photograph” VersionKanna Hashimoto
This commercial showcases, through Kanna Hashimoto’s presence, the kind of beauty you can achieve with Bioliss Pure Retouch.
It highlights hair that shines as if in a photograph, and her gentle smile conveys a clear sense of confidence.
Further accentuating the bright, refreshing mood of the visuals is the song “Hana Uranai” by LEEVELLES.
The buoyant band sound layered with soft vocals is striking, and the way it gradually builds toward the chorus conveys a strong sense of hope.
KOSÉ MAKE KEEP “Sunscreen is here too!” EditionNogizaka46
Starting with a narration about how idols often find themselves in situations where their makeup easily smudges—whether from sweat, tears, or getting wet during shoots—this is a commercial for a makeup-setting mist that prevents makeup from wearing off, as well as a sunscreen.
It features members of Nogizaka46 wholeheartedly devoted to their idol activities.
The background music is their 2024 release Cheat Day.
It captures a carefree summer vibe, and combined with its refreshing melody, it’s a song that lifts your spirits as you listen.
Kose Cosmeport Suncut “Protect UV Spray” Version / “Perfect UV Gel” VersionMio Imada
This is a commercial for KOSÉ’s Suncut sunscreen series.
Mio Imada appears and introduces the strengths of both the spray and gel types.
The spray type is highlighted for its easy application and the fact that it can be used not only on the skin but also on hair, while the gel type is promoted for providing thorough coverage and being resistant to coming off.
The bright visuals, evocative of the strong summer sun, leave a strong impression.
KOSÉ ONE BY KOSÉ “Preventing Future Dark Spots”Keiko Kitagawa
This is a commercial for a whitening serum released by KOSÉ.
In the commercial, the narration introduces the serum’s effect of suppressing dark spots.
The CM features Keiko Kitagawa, and the visuals emphasizing her clear, translucent skin are particularly striking.
KOSÉ ONE BY KOSÉ “Power of Fermentation by Microbes” EditionKeiko Kitagawa
This commercial showcases the functions and feel of ONE BY KOSÉ through Keiko Kitagawa’s expressions.
It specifically focuses on the fermentative power of beneficial microbes and clearly explains how that technology leads to results.
The imagery of flying water droplets also helps viewers vividly imagine how moisture is retained.
KOSÉ Medicinal Sekkisei: “Let whitening power reach everywhere.”Yui Aragaki
This video shows Yui Aragaki actually using the product and is a commercial for Sekkisei’s Brightening Essence Lotion, a whitening toner.
It highlights how well it absorbs into the skin and its brightening power, making you expect a pleasant feel and strong results after watching the ad.
KOSE commercial collection. Introducing commercials from various brands, starting with Sekkisei! (21–30)
KOSÉ Cosmeport Suncut “Sports: All-Gender” Version / “Sports: All-Generation” VersionRan Takahashi
This commercial showcases how effective and easy-to-use KOSÉ’s Suncut is through volleyball scenes featuring Ran Takahashi.
It clearly conveys that it doesn’t come off with sweat, isn’t sticky, and provides solid UV protection, while also emphasizing that it’s suitable for all genders and ages.
The dynamic action makes it clear that it doesn’t interfere with movement.