KOSE offers a wide range of brands tailored to different target demographics and concepts, including Sekkisei, ESPRIQUE, and FASIO.
Founded in 1946, the company is a long-established cosmetics manufacturer that represents Japan.
In this article, we’ll introduce a comprehensive lineup of KOSE commercials.
One notable feature of KOSE’s commercials is the casting of popular actresses and celebrities to match each product’s target audience.
Be sure to pay attention to the casting as you take your time watching the commercials.
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A collection of KOSE commercials. Introducing commercials from various brands, starting with SEKKISEI! (1–10)
KOSÉ Cosmeport SUNCUT 2026 SS “Wear Your Strength.” VersionNEW!HANA
HANA appears in the commercial for KOSÉ’s sunscreen SUNCUT! Against a blue sky backdrop, the members dressed in white show off a cool dance.
The CM features two types—gel and spray—and even shows the members actually using them.
The background music is their song “ALL IN,” released in March 2026.
Many listeners will likely feel fired up by the lyrics that express a determination to keep moving forward.
KOSÉ SEKKISEI “Morning Multi-Functional Emulsion”Yui Aragaki
This commercial introduces a multifunctional emulsion with three benefits: brightening care, makeup base, and UV protection.
It emphasizes that using it in the morning keeps the effects lasting all day, conveying its convenience and high performance.
The narration also mentions its light, comfortable feel, which is further conveyed by Yui Aragaki’s gentle expressions.
KOSÉ DECORTÉ COSME DECORTÉ “A drop that promises the future.”Shohei Ohtani
This is a DECORTÉ commercial showing Shohei Ohtani using a serum in front of a mirror.
The narration delivers a powerful message: “You can change your own destiny,” raising expectations that using this serum will change how your skin looks in the future.
Seeing Ohtani’s confident complexion makes those words feel even more compelling.
KOSE SEKKISEI “Sekkisei’s Tough-Film UV” EditionShohei Ohtani
This is a commercial that promotes the sunscreen from KOSÉ’s SEKKISEI line by showing its effectiveness through Shohei Ohtani’s everyday life.
It conveys a sense of reassurance that even simple daily moments—like watering the garden under the shining sun—can be handled with sunscreen.
By including scenes where he might sweat and scenes involving water, it also demonstrates that the product reliably protects the skin without being defeated by those conditions.
Kose Cosmeport Suncut “Zero-Gravity UV Essence” VersionMio Imada
They promote the comfortable, streak-free, non-burdening feel on the skin by describing it as a “weightless” sensation.
It emphasizes not only the reassurance that you’ll never get sunburned, but also the comfortable feel in use—something that clearly comes through in Mio Imada’s refreshingly serene expression.
KOSE Visee “Nemmake Fake Rouge II” VersionTzuyu
This is a commercial featuring Tzuyu from TWICE introducing the Mucous-Membrane Fake Rouge.
It presents a “mucosal color” said to replicate the inner lip’s shade and texture, highlighting that it can create plump, striking lips.
Visse ‘I am I’ Edition
When it comes to iconic, cool Japanese women, Namie Amuro immediately comes to mind.
It’s not just her dancing and vocals—her fashion, makeup, and overall style embody the kind of woman other women admire.
“In Two” is characterized by sharp choreography and powerful lyrics.
Once you’ve made up your mind, this very moment is when you break out of your shell and seize glory with your own hands.
It’s a fiery message that feels like it could boost our motivation.
The theme of becoming a new version of yourself and moving toward the future seems to align with what KOSE’s cosmetics aim to achieve.