A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
KOSE offers a wide range of brands tailored to different target demographics and concepts, including Sekkisei, ESPRIQUE, and FASIO.
Founded in 1946, the company is a long-established cosmetics manufacturer that represents Japan.
In this article, we’ll introduce a comprehensive lineup of KOSE commercials.
One notable feature of KOSE’s commercials is the casting of popular actresses and celebrities to match each product’s target audience.
Be sure to pay attention to the casting as you take your time watching the commercials.
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KOSE commercial collection. Introducing commercials from various brands, starting with Sekkisei! (21–30)
KOSE Make Keep series: “11 People” version / “Dance” version / “Pool” version / “Bus” versionNogizaka46
A commercial for KOSÉ’s Make Keep series featuring members of the idol group Nogizaka46.
It highlights a mist-type product that prevents makeup from smudging—reassuring even for idols who often sweat or have shoots involving water.
There’s also a slightly moving touch showing that it’s okay even if you cry, which leaves a strong impression.
The BGM uses their song “Cheat Day,” released in August 2024.
With lyrics set in summer about living true to one’s feelings, it’s sure to encourage listeners and lift their spirits!
ESPRIQUE PRECIOUS TV Commercial 2008
This is a very nostalgic commercial video! You can almost hear fans saying, “I couldn’t help but laugh.” The song passionately performed on a rugged landscape that evokes a harsh environment is titled “BURN – Fumetsu no Face -.” We’ve never had a song title like this before, so it feels very fresh.
Since most of KOSE’s product lineup is women’s cosmetics, the impact of choosing them was huge.
They were originally a straightforward, male-fan-heavy act, so the commercial became a memorable and popular one.
ESPRIQUE “Season of Red” Edition
A commercial song released in November 2018.
The commercial features Keiko Kitagawa, whose stunning beauty brings out the product’s appeal to the fullest.
While gently tinting the lips a soft red, it conveys the product’s traits of vivid color and lasting moisture.
With a smile framed by softly reddened, hydrated lips, the commercial captures the refined elegance of a composed, mature woman.
Astablanc: “Firmness & Elasticity Trial Kit – Limited Edition” Campaign
A beloved Heisei-era hit sung by Chisato Moritaka is making a comeback in a commercial, featuring the artist herself! The song was originally used as the theme for the Nippon TV drama “Matta Nashi!” and the single release includes a track that was cut from the album ROCK ALIVE.
Released in 1992 as Moritaka’s 16th single, it’s a song she composed herself.
The lyric phrase “Even if I become an older woman” has, in a way, become reality, making for a deeply moving presentation.
And yet, she’s still so beautiful… Moritaka continues to shine—how wonderful!
VISSE TVCM
This brings back memories too! It’s a Heisei-era commercial featuring Ayumi Hamasaki herself at the peak of her career.
The song was released in 2001 as her 20th single.
Under her alias CREA, she composed the track herself.
A metallic carnivorous plant appears, and an insect flies into it.
The plant seems to represent beautiful, provocative eyes and eyelashes, while the insect likely symbolizes a man drawn in as if being sucked into those eyes.
It’s a straightforward and bold product pitch, claiming that once the shape is set, it won’t fall apart!
OLEO D’OR ‘Goodbye Damage: Red Carpet’ Edition
The eternal icon admired by women, Namie Amuro.
Many people became fans not only for her singing and dancing but also for her beauty.
And the song used in the commercial was written exclusively for this very CM.
It became a hot topic for being as cool as a character in a movie.
“For hair that won’t be defeated by adversity…” Along with that message, this product—a botanical shampoo—has become extremely popular among young women.
Visse “1999 Monitor” Version
Released in 1999 as Namie Amuro’s 13th single.
Produced by Tetsuya Komuro, the song had a double tie-in: it was used in commercials for KOSÉ VISEE featuring Amuro herself, and for Asahi Soft Drinks’ nice One.
She performed the song at the 50th NHK Kōhaku Uta Gassen, singing together with a Black gospel choir.