A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
KOSE offers a wide range of brands tailored to different target demographics and concepts, including Sekkisei, ESPRIQUE, and FASIO.
Founded in 1946, the company is a long-established cosmetics manufacturer that represents Japan.
In this article, we’ll introduce a comprehensive lineup of KOSE commercials.
One notable feature of KOSE’s commercials is the casting of popular actresses and celebrities to match each product’s target audience.
Be sure to pay attention to the casting as you take your time watching the commercials.
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KOSE commercial collection. Introducing commercials from various brands, starting with Sekkisei! (21–30)
ESPRIQUE “Season of Red” Edition
A commercial song released in November 2018.
The commercial features Keiko Kitagawa, whose stunning beauty brings out the product’s appeal to the fullest.
While gently tinting the lips a soft red, it conveys the product’s traits of vivid color and lasting moisture.
With a smile framed by softly reddened, hydrated lips, the commercial captures the refined elegance of a composed, mature woman.
VISSE TVCM
This brings back memories too! It’s a Heisei-era commercial featuring Ayumi Hamasaki herself at the peak of her career.
The song was released in 2001 as her 20th single.
Under her alias CREA, she composed the track herself.
A metallic carnivorous plant appears, and an insect flies into it.
The plant seems to represent beautiful, provocative eyes and eyelashes, while the insect likely symbolizes a man drawn in as if being sucked into those eyes.
It’s a straightforward and bold product pitch, claiming that once the shape is set, it won’t fall apart!
Kose Cosmeport Suncut “Protect UV Spray” Version / “Perfect UV Gel” VersionMio Imada
This is a commercial for KOSÉ’s Suncut sunscreen series.
Mio Imada appears and introduces the strengths of both the spray and gel types.
The spray type is highlighted for its easy application and the fact that it can be used not only on the skin but also on hair, while the gel type is promoted for providing thorough coverage and being resistant to coming off.
The bright visuals, evocative of the strong summer sun, leave a strong impression.
KOSÉ Cosmeport Suncut “Sports: All-Gender” Version / “Sports: All-Generation” VersionRan Takahashi
This commercial showcases how effective and easy-to-use KOSÉ’s Suncut is through volleyball scenes featuring Ran Takahashi.
It clearly conveys that it doesn’t come off with sweat, isn’t sticky, and provides solid UV protection, while also emphasizing that it’s suitable for all genders and ages.
The dynamic action makes it clear that it doesn’t interfere with movement.
KOSÉ SEKKISEI “i Bright. Facing forward, with this skin.” versionNumber_i
The KOSE SEKKISEI commercial “i Bright.
Facing forward, with this skin.”, which features close-ups of the three members of Number_i, is striking for its transparent, lucid visuals.
The lighting, which seems to capture reflections on a water surface, is especially memorable, and combined with the white background, it creates a very fresh atmosphere.
The BGM uses “iLY” from Number_i’s album “No.I.” It’s a gently soothing, mid-tempo ballad that showcases a different kind of charm from their previously talked-about tracks.
KOSÉ MAKE KEEP “Sunscreen is here too!” EditionNogizaka46
Starting with a narration about how idols often find themselves in situations where their makeup easily smudges—whether from sweat, tears, or getting wet during shoots—this is a commercial for a makeup-setting mist that prevents makeup from wearing off, as well as a sunscreen.
It features members of Nogizaka46 wholeheartedly devoted to their idol activities.
The background music is their 2024 release Cheat Day.
It captures a carefree summer vibe, and combined with its refreshing melody, it’s a song that lifts your spirits as you listen.
KOSE Make Keep series: “11 People” version / “Dance” version / “Pool” version / “Bus” versionNogizaka46
A commercial for KOSÉ’s Make Keep series featuring members of the idol group Nogizaka46.
It highlights a mist-type product that prevents makeup from smudging—reassuring even for idols who often sweat or have shoots involving water.
There’s also a slightly moving touch showing that it’s okay even if you cry, which leaves a strong impression.
The BGM uses their song “Cheat Day,” released in August 2024.
With lyrics set in summer about living true to one’s feelings, it’s sure to encourage listeners and lift their spirits!