A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
KOSE offers a wide range of brands tailored to different target demographics and concepts, including Sekkisei, ESPRIQUE, and FASIO.
Founded in 1946, the company is a long-established cosmetics manufacturer that represents Japan.
In this article, we’ll introduce a comprehensive lineup of KOSE commercials.
One notable feature of KOSE’s commercials is the casting of popular actresses and celebrities to match each product’s target audience.
Be sure to pay attention to the casting as you take your time watching the commercials.
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A collection of KOSE commercials. Introducing commercials from various brands, starting with SEKKISEI! (1–10)
Kose Cosmeport Suncut “Zero-Gravity UV Essence” VersionMio Imada
They promote the comfortable, streak-free, non-burdening feel on the skin by describing it as a “weightless” sensation.
It emphasizes not only the reassurance that you’ll never get sunburned, but also the comfortable feel in use—something that clearly comes through in Mio Imada’s refreshingly serene expression.
KOSE SEKKISEI “Sekkisei’s Tough-Film UV” EditionShohei Ohtani
This is a commercial that promotes the sunscreen from KOSÉ’s SEKKISEI line by showing its effectiveness through Shohei Ohtani’s everyday life.
It conveys a sense of reassurance that even simple daily moments—like watering the garden under the shining sun—can be handled with sunscreen.
By including scenes where he might sweat and scenes involving water, it also demonstrates that the product reliably protects the skin without being defeated by those conditions.
KOSE Visee “Nemmake Fake Rouge II” VersionTzuyu
This is a commercial featuring Tzuyu from TWICE introducing the Mucous-Membrane Fake Rouge.
It presents a “mucosal color” said to replicate the inner lip’s shade and texture, highlighting that it can create plump, striking lips.
Compilation of KOSE commercials. Introducing commercials for each brand, starting with Sekkisei! (11–20)
KOSÉ ONE BY KOSÉ The Wrinkless W – anti-wrinkle serum “Basement Membrane” version / Pore Clear Scrub Wash – face wash “Foam polishing deep into pores” version
This is a commercial that introduces KOSÉ’s facial cleansers and serums, explaining what ingredients they contain and what effects they have.
It uses imagery to show the infused ingredients penetrating the skin and expresses how the skin improves.
Finally, by showing a close-up of the glowing skin achieved with these products, it conveys a clear sense of true skin improvement and the confidence that comes with it.
KOSÉ SEKKISEI: ‘i Bright. More translucent than snow.’Number_i
This song, included on the 2024 release “No.O -ring-,” is a ballad that carries a message of savoring the small happiness close at hand without being greedy—saying that as long as I can be with you, just a handful of happiness is enough.
Alongside those warm lyrics, its mid-tempo progression and the inclusion of brass create a charming, blissful atmosphere.
The song was used in 2025 for SEKKISEI’s commercial “i Bright.
Clearer than snow.” The three members of Number_i also appear, dressed in pure white outfits, and their walk through a snowy landscape leaves a striking impression.
SEKKISEI “i Bright. Cool love for summer skin.”Number_i
This commercial suggests “Chilled SEKKISEI,” catering to the desire for coolness while caring for the skin on hot summer days.
By showing Number_i members pressing ice against their skin, it conveys that chilling the lotion or gel can deliver that level of cool sensation.
The song that further highlights the cool vibe portrayed in the visuals is Number_i’s “Romeo & Juliet.” Riding a gentle rhythm, it features powerful yet light vocals, and it also carries a tender atmosphere.
KOSÉ Maruho Pharma Carte HD “Skin That Holds Onto Moisture” VersionMikako Tabe
This commercial uses Mikako Tabe to highlight how Kose’s Carte HD thoroughly cares for dry skin and keeps it moisturized.
It opens with her looking in the mirror with a serious expression; then she uses Carte HD and gradually starts to smile, conveying a tangible sense of effectiveness.
As the visuals brighten and the ingredients are explained, the overall imagery depicts a shift toward positive feelings.