A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
KOSE offers a wide range of brands tailored to different target demographics and concepts, including Sekkisei, ESPRIQUE, and FASIO.
Founded in 1946, the company is a long-established cosmetics manufacturer that represents Japan.
In this article, we’ll introduce a comprehensive lineup of KOSE commercials.
One notable feature of KOSE’s commercials is the casting of popular actresses and celebrities to match each product’s target audience.
Be sure to pay attention to the casting as you take your time watching the commercials.
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A collection of KOSE commercials. Introducing commercials from various brands, starting with SEKKISEI! (1–10)
SEKKISEI “i Bright. Cool love for summer skin.”Number_i
This commercial suggests “Chilled SEKKISEI,” catering to the desire for coolness while caring for the skin on hot summer days.
By showing Number_i members pressing ice against their skin, it conveys that chilling the lotion or gel can deliver that level of cool sensation.
The song that further highlights the cool vibe portrayed in the visuals is Number_i’s “Romeo & Juliet.” Riding a gentle rhythm, it features powerful yet light vocals, and it also carries a tender atmosphere.
KOSÉ Maruho Pharma Carte HD “Skin That Holds Onto Moisture” VersionMikako Tabe
This commercial uses Mikako Tabe to highlight how Kose’s Carte HD thoroughly cares for dry skin and keeps it moisturized.
It opens with her looking in the mirror with a serious expression; then she uses Carte HD and gradually starts to smile, conveying a tangible sense of effectiveness.
As the visuals brighten and the ingredients are explained, the overall imagery depicts a shift toward positive feelings.
KOSÉ ESPRIQUE “Melty Serum Glow Powder” CommercialKeiko Kitagawa
This is a commercial that clearly introduces the features of the Melty Serum Glow Powder, a powder foundation.
It explains that each particle of the powder is coated with serum, and emphasizes that this results in an unprecedentedly smooth texture.
Just by looking at the close-up shots of Keiko Kitagawa’s skin, you can practically feel how effective it is.
Compilation of KOSE commercials. Introducing commercials for each brand, starting with Sekkisei! (11–20)
KOSÉ ONE BY KOSÉ Serum Veil Deep Repair: ‘Plump, densely hydrated skin’ editionKeiko Kitagawa
In the introductory commercial for the Serum Veil Deep Repair pre-essence, its powerful moisturizing capability is highlighted.
It presents the product’s moisture-improving effect, stating that using it helps the skin generate its own hydration.
The confident expression of Keiko Kitagawa shown at the end of the commercial also suggests the product’s high effectiveness.
KOSE Cosmeport BIOLISS Pure Retouch “Like a Photograph” VersionKanna Hashimoto
This commercial showcases, through Kanna Hashimoto’s presence, the kind of beauty you can achieve with Bioliss Pure Retouch.
It highlights hair that shines as if in a photograph, and her gentle smile conveys a clear sense of confidence.
Further accentuating the bright, refreshing mood of the visuals is the song “Hana Uranai” by LEEVELLES.
The buoyant band sound layered with soft vocals is striking, and the way it gradually builds toward the chorus conveys a strong sense of hope.
KOSÉ MAKE KEEP “Sunscreen is here too!” EditionNogizaka46
Starting with a narration about how idols often find themselves in situations where their makeup easily smudges—whether from sweat, tears, or getting wet during shoots—this is a commercial for a makeup-setting mist that prevents makeup from wearing off, as well as a sunscreen.
It features members of Nogizaka46 wholeheartedly devoted to their idol activities.
The background music is their 2024 release Cheat Day.
It captures a carefree summer vibe, and combined with its refreshing melody, it’s a song that lifts your spirits as you listen.
KOSÉ ONE BY KOSÉ “Power of Fermentation by Microbes” EditionKeiko Kitagawa
This commercial showcases the functions and feel of ONE BY KOSÉ through Keiko Kitagawa’s expressions.
It specifically focuses on the fermentative power of beneficial microbes and clearly explains how that technology leads to results.
The imagery of flying water droplets also helps viewers vividly imagine how moisture is retained.