A collection of KOSE commercials. Introducing ads from various brands, starting with Sekkisei!
KOSE offers a wide range of brands tailored to different target demographics and concepts, including Sekkisei, ESPRIQUE, and FASIO.
Founded in 1946, the company is a long-established cosmetics manufacturer that represents Japan.
In this article, we’ll introduce a comprehensive lineup of KOSE commercials.
One notable feature of KOSE’s commercials is the casting of popular actresses and celebrities to match each product’s target audience.
Be sure to pay attention to the casting as you take your time watching the commercials.
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A collection of KOSE commercials. Introducing commercials from various brands, starting with SEKKISEI! (1–10)
KOSÉ SEKKISEI: ‘i Bright. More translucent than snow.’Number_i
This song, included on the 2024 release “No.O -ring-,” is a ballad that carries a message of savoring the small happiness close at hand without being greedy—saying that as long as I can be with you, just a handful of happiness is enough.
Alongside those warm lyrics, its mid-tempo progression and the inclusion of brass create a charming, blissful atmosphere.
The song was used in 2025 for SEKKISEI’s commercial “i Bright.
Clearer than snow.” The three members of Number_i also appear, dressed in pure white outfits, and their walk through a snowy landscape leaves a striking impression.
KOSÉ ONE BY KOSÉ The Wrinkless W – anti-wrinkle serum “Basement Membrane” version / Pore Clear Scrub Wash – face wash “Foam polishing deep into pores” version
This is a commercial that introduces KOSÉ’s facial cleansers and serums, explaining what ingredients they contain and what effects they have.
It uses imagery to show the infused ingredients penetrating the skin and expresses how the skin improves.
Finally, by showing a close-up of the glowing skin achieved with these products, it conveys a clear sense of true skin improvement and the confidence that comes with it.
Kose FASIO Moisturizing Smoothing Cream Primer: “Mio Imada & CM Director TOZUKA – Soft and Supple” Edition / BB Tint UV Cover: “CM Director TOZUKA Gives Fiery Coaching to Ms. Imada” EditionMio Imada, Junki Tozuka
This commercial introduces FASIO’s Moisture-Balancing Cream Primer and BB Tint UV Cover, conveying—through exchanges between Mio Imada and Junki Tozuka—that the finish is also helpful for photo shoots.
Tozuka appears as the CM director “TOZUKA,” powerfully communicating the effects of each product.
While a bit bewildered by his intensity, Imada smiles and steps in front of the camera using the products, making it clear she feels their benefits.
By showing her moved expression while facing the camera, the ad also highlights how these items support her beauty.
Compilation of KOSE commercials. Introducing commercials for each brand, starting with Sekkisei! (11–20)
KOSÉ Maruho Pharma Carte HD “Skin That Holds Onto Moisture” VersionMikako Tabe
This commercial uses Mikako Tabe to highlight how Kose’s Carte HD thoroughly cares for dry skin and keeps it moisturized.
It opens with her looking in the mirror with a serious expression; then she uses Carte HD and gradually starts to smile, conveying a tangible sense of effectiveness.
As the visuals brighten and the ingredients are explained, the overall imagery depicts a shift toward positive feelings.
SEKKISEI “i Bright. Cool love for summer skin.”Number_i
This commercial suggests “Chilled SEKKISEI,” catering to the desire for coolness while caring for the skin on hot summer days.
By showing Number_i members pressing ice against their skin, it conveys that chilling the lotion or gel can deliver that level of cool sensation.
The song that further highlights the cool vibe portrayed in the visuals is Number_i’s “Romeo & Juliet.” Riding a gentle rhythm, it features powerful yet light vocals, and it also carries a tender atmosphere.
KOSÉ ONE BY KOSÉ Serum Veil Deep Repair: ‘Plump, densely hydrated skin’ editionKeiko Kitagawa
In the introductory commercial for the Serum Veil Deep Repair pre-essence, its powerful moisturizing capability is highlighted.
It presents the product’s moisture-improving effect, stating that using it helps the skin generate its own hydration.
The confident expression of Keiko Kitagawa shown at the end of the commercial also suggests the product’s high effectiveness.
KOSÉ ESPRIQUE “Melty Serum Glow Powder” CommercialKeiko Kitagawa
This is a commercial that clearly introduces the features of the Melty Serum Glow Powder, a powder foundation.
It explains that each particle of the powder is coated with serum, and emphasizes that this results in an unprecedentedly smooth texture.
Just by looking at the close-up shots of Keiko Kitagawa’s skin, you can practically feel how effective it is.