A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
Kao is a manufacturer that offers a wide range of products, from everyday necessities like shampoos and detergents to hair care items and cosmetics.
If you look around your home, you’ll probably find several Kao products, don’t you think?
Because Kao is so widely used and loved by many consumers, the company actively airs TV commercials—you’ve likely seen them quite often.
In particular, commercials for familiar products like Merit, Biore, Attack, and KyuKyuT are broadcast frequently.
In this article, we’ll showcase a comprehensive lineup of Kao’s commercials.
Some series even feature popular actors, so take this opportunity to watch them closely.
A roundup of Kao commercials featuring a wide range of daily necessities. The star-studded cast is also a hot topic! (1–10)
NIVEA Kao Eight Four Aroma Switch “Step Out Smoothly” EditionNEW!Nicole Fujita
After the COVID-19 pandemic, we’ve entered an era where we can manage without meeting people in person—through remote work, virtual drinks, and the like.
Yet precisely because of this era, the narration by Nicole Fujita tells us how important the feeling of “wanting to meet” is.
In the latter half of the commercial, 8×4 Aroma Switch is introduced so that when you do meet people, you can keep your skin smooth and sweat under control.
It’s a beautifully crafted ad that makes you want to see someone special.
The BGM features a track by Eriko Hashimoto, known as the vocalist of Chatmonchy.
The song’s lyrics, like the commercial’s theme, express the desire to meet.
As of the commercial’s release, details about the song haven’t been revealed, so we can look forward to the information being announced.
NIVEA Kao Lucent Beauty “Serum” VersionNEW!Minami Tanaka
This is a commercial where Minami Tanaka talks about using serum on her body as well, introducing NIVEA’s Serum Body Milk.
As she actually applies the body milk, the active ingredients it contains are introduced.
The close-up shots of lustrous, beautiful skin are especially striking.
The BGM features a CM song sung by suis, the vocalist of Yorushika.
It’s a beautifully atmospheric track that includes the familiar NIVEA phrase, “Tada mamoritai” (“I just want to protect”).
Kao Biore The Body “What’s so good about Biore’s foam?” VersionKouhei Matsushita, Wakana Matsumoto
This is a musical-style commercial featuring Kohei Matsushita and Wakana Matsumoto.
While singing, it promotes Biore The Body as recommended for dry skin, highlighting features like washing without friction and retaining moisture.
The bright and refreshing tone of the commercial leaves a very positive impression.
Kao MegRhythm Eye Mask “If You Don’t Sleep, You’re Doomed” Version / “Helps You Fall Asleep” VersionSairi Ito
There are times when you really need to go to bed early but just can’t fall asleep, right? In this commercial, Sairi Ito is shown using MegRhythm on a sleepless night.
It mentions that MegRhythm has received Gold certification from the Sleep Healthcare Council, and that its abundant warm steam helps guide you into a state that makes it easier to fall asleep.
It’s a simple commercial with a clear, compelling message.
Kao SUCCESS Hair Manager Yuno Nagao-chan “Recommended by a friend” version / “Helmet marks” version / “Brothers start together” version / “Hair goes flat in the evening” version / “Noticing after seeing a photo” version / “Features” versionYuno Nagao
In this series of commercials, Yuno Nagao appears with the title of Hair Manager, saying she will watch over everyone’s hair.
Nagao visits men who are struggling with hair concerns and accepts each of their worries.
And what she recommends is Success.
The line “Start before it starts to bother you!” feels like the perfect nudge to give it a try, doesn’t it?
Kao Merit “First Shampoo”
The Meritto commercials are becoming known for their animated spots featuring the memorable singing voices of small children.
Among them, this one introduces Meritto Kids, a version for children.
It highlights that the foam comes out ready-made, making it easy for little kids to use.
The BGM features “Gips,” one of Ringo Sheena’s signature songs.
Although it’s originally a love song, when paired with this footage, it feels like it’s singing about the love between parent and child.
Kao Attack ZERO “Cleans Itself” VersionTori Matsuzaka, Masaki Suda, Kento Kaku, Shotaro Mamiya, Yosuke Sugino
Matsuzaka Tori is astonished by how clean the drum of the washing machine Kento Kaku uses is.
Following that, Masaki Suda asks, “Do you maintain it?” and Kaku raises Attack Zero, saying, “I just wash with this.” Then Matsuzaka introduces the appeal of Attack Zero: “The one that even cleans the drum!” The cast speaking in a feminine tone is memorable for some reason, and Shotaro Mamiya’s “Beautiful skin~” especially brings to mind IKKO.