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A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!

Kao is a manufacturer that offers a wide range of products, from everyday necessities like shampoos and detergents to hair care items and cosmetics.

If you look around your home, you’ll probably find several Kao products, don’t you think?

Because Kao is so widely used and loved by many consumers, the company actively airs TV commercials—you’ve likely seen them quite often.

In particular, commercials for familiar products like Merit, Biore, Attack, and KyuKyuT are broadcast frequently.

In this article, we’ll showcase a comprehensive lineup of Kao’s commercials.

Some series even feature popular actors, so take this opportunity to watch them closely.

A compilation of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (31–40)

Kao Humming Flair Aroma Beads “Pop Closet” VersionSatomi Ishihara

Kao Humming Flair Aroma Beads POP Closet Version CM Satomi Ishihara

This is a commercial introducing Humming Flair Aroma Beads, which add a lovely fragrance when used during laundry.

After showing how the product is used, it depicts people enjoying the scent of their clothes after washing.

You can really sense the refreshing fragrance from Satomi Ishihara’s expressions!

Kao Biore The Face “Satisfyingly Smooth Skin” VersionSakura Inoue

Kao Biore The Face: Revised CM, ‘Satisfyingly Smooth Skin’ Edition

This commercial straightforwardly showcases Biore The Face, which thoroughly removes pore impurities, by showing it in use.

The rich, voluminous foam clings to the skin, evoking a soft feel that envelops the skin while lifting away dirt.

The way she touches her face after rinsing, along with the smile Sakuram Inoue shows, clearly conveys the uplifting feeling that comes from well-hydrated skin.

NIVEA Kao 8×4 Body Fresh “Basketball Club: Friendship” VersionHinako Sakurai

Hinako Sakurai Commercial - NIVEA 8x4 Body Fresh “Basketball Club: Friendship” Version

This is one of WANIMA’s signature songs, featured in the 8×4 Body Fresh “Basketball Club: Friendship” commercial.

Included on their 2016 album JUICE UP!!, the track expresses gratitude for meeting cherished friends and a desire to be there as support in tough times.

The fast-paced performance typical of melodic hardcore, combined with vocalist KENTA’s straightforward delivery, is sure to lift your spirits.

It’s a song that reminds you there are friends out there cheering you on.

Kao Biore Zero “Instant Dry Mist” VersionMinami Hamabe

Kao Biore Zero Instant Dry Mist Web CM 15-Second Video Ad

This commercial introduces Biore Zero’s “Byo-sara” (instant dry) mist, explaining when you can use it and what effects it has.

It portrays Minami Hamabe’s everyday concerns about sweating and shows how the product conveniently controls sweat when she’s in a pinch.

Her smile after using it clearly conveys how her daily life turns refreshingly pleasant.

Kao New Beads Praise Me “Morning/Night” VersionYuriko Yoshitaka

Kao New Beads 'Praise Me' Morning/Night CM featuring Yuriko Yoshitaka

This is a TV commercial for Kao’s detergent New Beads.

It shows a woman played by Yuriko Yoshitaka who whispers, “I want to be praised,” for getting out of bed on a winter morning, making it home despite the cold, and still doing the laundry.

The CM song is “PIECE OF MY WISH,” released by Miki Imai in 1993.

The song’s message—“believe in even the slightest hope and turn it into the strength to move forward”—feels like an answer song to the ad.

A collection of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (41–50)

Kao Humming Flair “The Ultimate Fragrance Experience” / “Easy to Dissolve” / “Birth”Satomi Ishihara

This commercial highlights the launch of Aroma Beads from Humming Flair and carefully conveys their appeal.

Through Satomi Ishihara’s presence, it portrays the exquisite fragrance and ease of use.

The image of the scent gently spreading and her blissful expression when she senses it both convey the high quality.

NIVEA Kao NIVEA Repair Expert: What to do about ultra-dry winter skin? “Décolleté” version / “Shins” version / “Heels” version

This commercial introduces NIVEA Repair Expert as the perfect solution for caring for dryness-induced flakiness and skin irritation.

It showcases dryness-related issues on the décolleté, shins, and heels, and recommends NIVEA Repair Expert to address them.

The ad highlights that applying it at night keeps your skin well-moisturized until morning, likely making anyone concerned about dryness want to give it a try.