A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
Kao is a manufacturer that offers a wide range of products, from everyday necessities like shampoos and detergents to hair care items and cosmetics.
If you look around your home, you’ll probably find several Kao products, don’t you think?
Because Kao is so widely used and loved by many consumers, the company actively airs TV commercials—you’ve likely seen them quite often.
In particular, commercials for familiar products like Merit, Biore, Attack, and KyuKyuT are broadcast frequently.
In this article, we’ll showcase a comprehensive lineup of Kao’s commercials.
Some series even feature popular actors, so take this opportunity to watch them closely.
- Summary of Biore commercials. Also note the star-studded cast.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Essential commercials: A compilation of commercials for the hair care brand by Kao.
- A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
- [February 2026] Summary of Trending Latest Commercial Songs
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
- Compilation of Attack commercials: a collection of ads featuring star-studded casts
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
- A roundup of commercials featuring Masaki Suda. Packed with popular CM series!
- A roundup of ST’s commercials: captivating with their humorous flair (including Shoshuriki)
- A collection of commercials featuring Kazunari Ninomiya. Introducing everything from his latest ads to past appearances.
A compilation of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (31–40)
Kao Attack ZERO ‘Each One’s Pon’ VersionTori Matsuzaka, Masaki Suda, Kento Kaku, Shotaro Mamiya, Yosuke Sugino
This is a commercial for Attack ZERO Perfect Stick that highlights how easy it is to use even when you’re busy.
With the keyword phrase “〇〇-pon,” it showcases the convenience of using it while doing something else.
In the latter half, the ad also emphasizes not just its ease of use but its powerful cleaning ability to thoroughly remove stains and odors, making you think, “I want to try it at least once!”
Kao Essential Premium Barrier Shampoo & Conditioner Sparkle Moist
Here’s a refreshing track that fits perfectly with a shampoo and conditioner commercial.
The lyrics, which rhyme almost like a rap, are pleasant to the ear.
It evokes the image of Blue Hawaii shaved ice from summer festivals during our youth.
The song also conveys the clean, invigorating feel of the shampoo.
The commercial’s concept suggests a shampoo that restores moisture to hair damaged from dyeing it freely during the summer, regardless of school rules.
It’s the kind of song that makes you want to give it a try.
Kao Essential FREE & EASY 2019 Commercial
This commercial highlights the strong cleansing power of Essential FREE & EASY and clearly conveys who it’s intended for.
Using an animation themed around guys who use hair wax, it vividly depicts the frustrations of washing hair with bold facial expressions.
The shampoo solves the problem of wax being hard to rinse out, giving the impression that it makes using wax in everyday life easier.
It also shows how it helps with styling, consistently portraying throughout the ad how well it works alongside hair wax.
Kao Essential: ‘Don’t be mean to your hair!’ VersionRola
This is a commercial in which Rola raises awareness about hair damage and then recommends Essential.
It calls out how everyone is damaging their hair without realizing it and conveys that Essential can solve those concerns.
A striking point is the visual transformation of the hair: at the beginning, it’s frizzy and shows signs of damage, while by the end it appears smooth and glossy.
You can also sense the message that even if you feel your hair is damaged, don’t give up—use Essential to work toward improvement.
Kao Essential “Bedhead Fix, Easy-Peasy” AdTetsurō Degawa
This commercial features Tetsuro Degawa listening to people who struggle with bedhead and, from there, proposing a new Essential.
The way he talks comically about their worries and usual countermeasures while sporting bedhead himself conveys that it’s a concern everyone can relate to.
By also showing how things change when Essential is introduced, the ad boosts the viewer’s desire to give it a try.
The scenes of people chatting with smiles also give the impression that it highlights ease of use and a sense of reassurance.
A collection of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (41–50)
Kao Essential The Beauty “Go for it, Bold-Cute” VersionAlice Hirose
This commercial conveys that being able to have your ideal hair is essential to everyday happiness—and that Essential makes it possible.
Featuring Alice Hirose and a variety of others, it focuses on showcasing hair, expressing daily joy through the overlap of beautifully flowing hair and smiles.
By clearly explaining which ingredients protect your hair’s beauty, it also communicates ease of use and peace of mind.
It further suggests that because your hair is protected, you can try styles that aim for even greater beauty.
Kao Essential flat “Morning Routine” version / “Rainy Day” versionSho Sakurai, Mikako Tabe
Sho Sakurai and Mikako Tabe appear as a married couple in this commercial, which conveys that Essential makes getting ready easier, starting from their exchange before going out.
Because the hair is so smooth, heat styling works better and getting ready to go out finishes smoothly, leading to more fulfilling time.
A key point is that Sakurai, who is watching, also senses how smooth the preparation is and how beautiful she looks, emphasizing beauty that’s obvious at a glance.
It also appeals to people troubled by unruly hair, saying it becomes more manageable.
The positive tone is also memorable.