Kao is a manufacturer that offers a wide range of products, from everyday necessities like shampoos and detergents to hair care items and cosmetics.
If you look around your home, you’ll probably find several Kao products, don’t you think?
Because Kao is so widely used and loved by many consumers, the company actively airs TV commercials—you’ve likely seen them quite often.
In particular, commercials for familiar products like Merit, Biore, Attack, and KyuKyuT are broadcast frequently.
In this article, we’ll showcase a comprehensive lineup of Kao’s commercials.
Some series even feature popular actors, so take this opportunity to watch them closely.
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A roundup of Kao commercials featuring a wide range of daily necessities. The star-studded cast is also a hot topic! (1–10)
Merit The Mild “Conditioner Is Also Foam” VersionNEW!Yoh Yoshida, Karin Ishikawa, Rei
This commercial promotes how thoroughly Merit The Mild works into the hair, conveyed through the impressions of Yo Yoshida, Karin Ishikawa, and Rei.
A key point is that the conditioner is also a foam, which is why it blends so well into the hair.
The glamorous visuals while using the product, along with their smiles, seem to express the post-use beauty and sense of satisfaction.
Kao Biore Zero “Sweat Stickiness Liberation” VersionNEW!Minami Hamabe
This commercial showcases the appeal of Biore Zero by showing Minami Hamabe actually using it.
As a body sheet, it naturally wipes away sweat, but the ad also highlights how its powder veil keeps stickiness under control for lasting comfort.
Hamabe’s refreshing smile lets you imagine just how pleasant it feels to use.
Kao Men’s Biore “Body Sheets PRO You Can Use on Your Face” AdNEW!Masaki Suda, Kai Inowaki
This commercial starts with Kai Inowaki asking Masaki Suda, “Do you have any body wipes?” In his head, Suda thinks, “I’ve got the good Men’s Biore ones that keep you feeling fresh for a long time, but I don’t want to use them up…” He agonizes over whether to let him use his body wipes.
Then, while pretending to look for them—“Where could they be…”—he finally just says, “Don’t have any.” It really gets across how comfortable they are—so much so you want to keep them all to yourself.
On top of the humorous story, Suda’s Kansai dialect adds an extra touch of friendliness.
Kao Sofina iP Base Essence & Midnight Penetration Cream “Night Skin Care” EditionNEW!Fumiya Takahashi
This is a commercial for Sofina iP Base Essence and Midnight Penetrating Cream, which propose skincare that makes use of your sleep time.
It highlights that by using the essence and cream before bed, you can thoroughly moisturize your skin while you sleep.
With a nighttime-themed production and Fumiya Takahashi’s calm narration, the commercial conveys a comforting feeling that gently accompanies you at the end of the day.
Kao Biore UV Instant Mist UV “Reapplication” versionNEW!Fumi Nikaido
This is a commercial for the mist-type sunscreen Biore UV Instant Mist UV.
Titled “Reapplication,” the CM features Fumi Nikaido and shows how easy it is to reapply even when you’re out and about because it’s a mist type.
It conveys that frequent reapplication provides higher sun protection.
Kao Attack ZERO Laundry Lovers Club “Cautious Tori-kun” VersionTori Matsuzaka, Masaki Suda, Kento Kaku, Shotaro Mamiya, Yosuke Sugino
This commercial promotes Attack ZERO, which is effective against invisible dirt and odors, through conversations among the Laundry Lovers Club.
The members are Tori Matsuzaka, Masaki Suda, Kento Kaku, Shotaro Mamiya, and Yosuke Sugino, who comically present common laundry troubles and their solutions.
It’s also fun that you can’t predict who will pull a comedic move—like Masaki Suda being baffled by Tori Matsuzaka wearing a freshly cleaned towel over his head.
The smiles they show when they feel that sense of cleanliness really convey how effective it is.
Kao Humming Flair Aroma Beads “Pop Closet” VersionSatomi Ishihara
This is a commercial introducing Humming Flair Aroma Beads, which add a lovely fragrance when used during laundry.
After showing how the product is used, it depicts people enjoying the scent of their clothes after washing.
You can really sense the refreshing fragrance from Satomi Ishihara’s expressions!