A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
Kao is a manufacturer that offers a wide range of products, from everyday necessities like shampoos and detergents to hair care items and cosmetics.
If you look around your home, you’ll probably find several Kao products, don’t you think?
Because Kao is so widely used and loved by many consumers, the company actively airs TV commercials—you’ve likely seen them quite often.
In particular, commercials for familiar products like Merit, Biore, Attack, and KyuKyuT are broadcast frequently.
In this article, we’ll showcase a comprehensive lineup of Kao’s commercials.
Some series even feature popular actors, so take this opportunity to watch them closely.
- Summary of Biore commercials. Also note the star-studded cast.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Essential commercials: A compilation of commercials for the hair care brand by Kao.
- A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
- [February 2026] Summary of Trending Latest Commercial Songs
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
- Compilation of Attack commercials: a collection of ads featuring star-studded casts
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
- A roundup of commercials featuring Masaki Suda. Packed with popular CM series!
- A roundup of ST’s commercials: captivating with their humorous flair (including Shoshuriki)
- A collection of commercials featuring Kazunari Ninomiya. Introducing everything from his latest ads to past appearances.
A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (21–30)
KAO TWANY Time Refresher: “Moist all day for bouncy skin!?” / “Taking on daytime skin dryness”
This is an introductory commercial for Twany Time Refresher, a pre-lotion booster serum.
It highlights that using it enhances the skin’s water-retention ability, helping moisture last longer.
The simple, easy-to-understand message is striking and effectively conveys the product’s appeal and features.
Kao Magiclean Toilet Magiclean Foam Pack “Deodorizing” version / “Going to the Office” versionYudai Chiba
This is a series of commercials featuring Yudai Chiba, where he calls out, “Someone please seriously help with the housework!” The one introduced this time is a commercial for Toilet Magiclean Foam Pack.
It highlights that you can clean the toilet just by spraying and leaving it, clearly showing how easy it is to use even when you’re busy.
Kao Merit Osolo “Usable by Parents and Children” VersionJun Hasegawa
This commercial emphasizes that adults’ and children’s hair are different, and that even with those differences, Merit’s Osolo will protect hair properly.
It shows a parent and child each washing their hair, followed by a calm moment they share together.
The glossy look of both of their hair conveys the product’s quality.
Their gentle smiles also give the impression that the ad is highlighting how pleasant it feels to use and the sense of reassurance it provides.
Kao Primavista: “With the zero-tech concept cushion, enjoy subtly radiant skin that lasts all day.”Kasumi Arimura
Featuring Kasumi Arimura as the commercial’s on-screen personality and narrator, this is an ad for a foundation called Glow Cover Cushion.
It highlights the product’s appeal: no special techniques or tricks are needed, and anyone can easily achieve an even, seamless finish.
If you value convenience, this commercial likely piqued your interest.
Kao Attack ZERO: Spring High School Volleyball ‘The Last Match’ Version
This commercial conveys, through scenes from the Spring High School Volleyball Tournament, that dirt is inseparable from sports—and that Attack laundry detergent removes it, supporting the power to keep pushing forward.
It portrays athletes who didn’t get the results they hoped for, expressing a message of washing away their frustration and turning it into resolve to keep challenging themselves.
The music amplifies the tender, bittersweet atmosphere of the visuals: a piano rendition of the children’s song “Niji” (Rainbow).
Precisely because it’s performed solely with the gentle timbre of the piano, it leaves a quietly penetrating impression that closely accompanies and soothes their frustration.
Kao × Panasonic #LaundryProjectYohei Kawakami
This commercial brightly depicts how doing laundry can help switch your mood and refresh you, conveying positive feelings in a fresh, uplifting way.
By juxtaposing freshly washed clothes with the blue sky, it highlights their beauty and suggests that this delightful beauty adds fulfillment to everyday life.
The music that further accentuates the refreshing atmosphere of these scenes of subtle, everyday renewal is [Alexandros]’s “Hibi, Oriorii.” Its light, acoustic-tinged sound—and the vocals layered over it—together evoke a breezy, invigorating air.
Kao Attack: ‘A 30-Year-Old’s Challenge’ VersionKeisuke Honda, Naomi Watanabe, Shintaro Anba
This commercial shows people who, upon turning 30, continue to take on new challenges, while also conveying how Attack supports them.
The efforts—and the resulting stains—of soccer player Keisuke Honda, performer Naomi Watanabe, and French chef Shintaro Ababa evoke a positive, forward-looking attitude toward challenges.
The song that further accentuates the refreshing mood of the visuals, which feel like stepping into the future, is Mr.Children’s “Sosei” (“Resurrection”).
It’s a song that portrays standing back up after a fall and continuing to challenge oneself, expressing a strong will to face difficulties.