A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
Kao is a manufacturer that offers a wide range of products, from everyday necessities like shampoos and detergents to hair care items and cosmetics.
If you look around your home, you’ll probably find several Kao products, don’t you think?
Because Kao is so widely used and loved by many consumers, the company actively airs TV commercials—you’ve likely seen them quite often.
In particular, commercials for familiar products like Merit, Biore, Attack, and KyuKyuT are broadcast frequently.
In this article, we’ll showcase a comprehensive lineup of Kao’s commercials.
Some series even feature popular actors, so take this opportunity to watch them closely.
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- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
- Compilation of Attack commercials: a collection of ads featuring star-studded casts
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
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- A roundup of ST’s commercials: captivating with their humorous flair (including Shoshuriki)
- A collection of commercials featuring Kazunari Ninomiya. Introducing everything from his latest ads to past appearances.
A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (21–30)
Kao Merit “Happiness” Version
This is a Meritto commercial featuring illustrations drawn with a soft touch that leave a strong impression.
The footage depicts the wonderful days of a parent and child, and just watching it warms your heart.
The tagline, “Family, Love, and Meritto,” is lovely as well, highlighting that it’s a perfect shampoo for households raising children.
Kao Attack “An Ordinary Day” VersionTori Matsuzaka, Masaki Suda, Kento Kaku, Shotaro Mamiya, Yosuke Sugino
This commercial depicts the everyday reality of frequently encountering dirty laundry, and conveys how Attack helps make those days more comfortable.
Tori Matsuzaka and Masaki Suda, Kento Kaku and Shotaro Mamiya, and Yosuke Sugino each show how they spend their days, gently illustrating the kinds of stains that can happen.
The song that further emphasizes that relaxed, calm atmosphere of daily life is Humbert Humbert’s “Onaji Hanashi” (“The Same Story”).
Its arrangement layers a gentle acoustic guitar with smooth, expansive vocals, and the interplay between the male and female singers conveys a sense of consideration and kindness.
Nivea Kao 8×4 Deodorant Putty “Because It’s Soft” / “Down to the Pores”NEW!
This is a commercial introducing the features of Eight Four Deodorant Putty.
In the “Because it’s soft” version, it highlights the soft texture and emphasizes that it can be worked into the pores.
In the “Into the pores” version, it promotes that applying it into the pores prevents sweat odor and keeps the effect going all day.
It clearly conveys that you can easily and thoroughly care for sweat and its odor.
Kao MEMEME Smooth Boost Series “with MEOVV” EditionNEW!MEOVV
This is a commercial introducing MEMEME’s shampoo and treatment featuring the Korean girl group MEOVV.
It highlights the strength of achieving moisturized, glossy hair even if it’s been colored or heat-styled.
The ad has a cool vibe, almost like one of their music videos.
Kao Biore The Cleanse Black / RegularNEW!
This is a commercial introducing the features and product lineup of Biore The Cleanse.
It demonstrates how makeup comes off cleanly without rubbing—just a quick rinse does the job.
Many viewers were likely intrigued by the catchphrase “Makeup Instantly Lifts Off.”
Kao Laurier SaraPure “Today with Laurier” VersionNEW!
Using cute animations, this is a commercial introducing Laurier Sara Pure absorbent pads.
The woman featured in the ad is shown worrying and unable to enjoy herself because of her anxiety.
However, it emphasizes that by using Laurier Sara Pure, she’s now able to go out with peace of mind.
Kao Laurier “Hello, this is Laurier” Version
This is a commercial from Kao’s Laurier, a brand of menstrual products, conveying the slogan “Make periods more comfortable.” It shows a radio host delivering a supportive message to women struggling with their periods, and many viewers may have found encouragement in those words.
The commercial also introduces various initiatives by Laurier.