A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
Kao is a manufacturer that offers a wide range of products, from everyday necessities like shampoos and detergents to hair care items and cosmetics.
If you look around your home, you’ll probably find several Kao products, don’t you think?
Because Kao is so widely used and loved by many consumers, the company actively airs TV commercials—you’ve likely seen them quite often.
In particular, commercials for familiar products like Merit, Biore, Attack, and KyuKyuT are broadcast frequently.
In this article, we’ll showcase a comprehensive lineup of Kao’s commercials.
Some series even feature popular actors, so take this opportunity to watch them closely.
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A roundup of commercials from Kao, a company that handles a wide range of daily necessities. The star-studded cast is also a hot topic! (71–80)
Kao Merit PYUAN “Odor Cleanse” VersionAyami Nakajo
This is a commercial that announces the launch of Kao’s haircare brand, PYUAN, while also conveying the benefits it offers.
It shows Ayami Nakajo struggling with hair concerns, then depicts how using PYUAN eliminates dirt and odors.
With her bright expression and the introduction of the colorful bottles, the ad emphasizes not only effectiveness but also a sense of style.
Kao Merit DAY+ “Tried the Outdoor Shampoo” VersionShiori Ishikawa
This is a commercial introducing outdoor shampooing with Merit DAY that eliminates hair greasiness whenever you’re worried about sweat.
It shows in refreshing visuals that with Merit DAY sprays and wipes, you can feel refreshed even after sports.
Watching Shiori Ishikawa’s expression brighten, the content also conveys an attitude of supporting youthful spirit.
Kao Merit THE MILD “Everyone Feels Good” VersionHidetoshi Nishijima
This commercial conveys, through Hidetoshi Nishijima’s narration, that by using Merit, you can gently support your family’s cleanliness.
Nishijima’s soft-spoken voice and the smiling faces of the family on screen communicate everyone’s thoughtfulness.
It also highlights how, within that gentleness, you can truly feel the effectiveness—such as its mildly acidic formula and dust shield—another key point to note.
Kao Merit “Dirty Parent and Child: Spring” EditionYuto Nagatomo, Airi Taira
This commercial portrays the family of Yuto Nagatomo and Airi Taira with their children, conveying how Merit fits seamlessly into everyday life.
It highlights how dirt picked up outside can be taken care of with Merit, and how a thorough, refreshing wash can also lift your mood.
Their gentle smiles suggest both the product’s gentleness on the skin and how it supports daily living.
Kao Merit “Spring Mother and Daughter” (version)Rena Tanaka, Suzune Hikichi, Zenta Umegaki
This commercial warmly conveys the feeling of family, depicting a mother and daughter using Merit, talking about how it feels to use it and catching up on each other’s lives.
As they wash their hair, they share hair-related stories and celebrate small joys together—a scene of everyday happiness.
The exchanges of smiles between Rena Tanaka and her daughter further emphasize the happiness captured in the visuals.
The light, airy singing in the background also evokes the simple joys of daily life.
Kao Biore UV Aqua Rich Light-Diffusing UV “I Diffuse Light” VersionFumi Nikaido
This commercial features Fumi Nikaido conveying the feel of Biore UV, which gives your skin a light-diffusing, radiant finish.
It clearly depicts everything from the scene of applying it to the skin to feeling its effects outdoors, and through her expressions—surprise and a bright, refreshed look—you can sense the joy of experiencing the results.
Amplifying that sunlit, radiant atmosphere is Hiroaki Yamashita’s music.
With a brass-centered, glamorous sound, the powerful tones spreading outward convey a positive emotion, as if leaping into a brighter place.
Kao MeritMakiko Esumi, Mayuko Takada, Chiriko Sakashita
This commercial promotes the idea that Merit can solve various hair concerns such as dryness and stickiness.
After her daughter points out issues with her hair, Chiriko Sakashita consults with Makiko Esumi and Mayuko Takada about her worries, and learns that Merit is a good solution.
The smiles they show after using Merit convey that their concerns have been thoroughly resolved.
Hasegawa Ayumu’s sound logo effectively emphasizes the benefits of Merit.