A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
Kao is a manufacturer that offers a wide range of products, from everyday necessities like shampoos and detergents to hair care items and cosmetics.
If you look around your home, you’ll probably find several Kao products, don’t you think?
Because Kao is so widely used and loved by many consumers, the company actively airs TV commercials—you’ve likely seen them quite often.
In particular, commercials for familiar products like Merit, Biore, Attack, and KyuKyuT are broadcast frequently.
In this article, we’ll showcase a comprehensive lineup of Kao’s commercials.
Some series even feature popular actors, so take this opportunity to watch them closely.
- Summary of Biore commercials. Also note the star-studded cast.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Essential commercials: A compilation of commercials for the hair care brand by Kao.
- A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
- [April 2026] Summary of the Latest Trending Commercial Songs
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
- Compilation of Attack commercials: a collection of ads featuring star-studded casts
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
- A roundup of commercials featuring Masaki Suda. Packed with popular CM series!
- A roundup of ST’s commercials: captivating with their humorous flair (including Shoshuriki)
- A collection of commercials featuring Kazunari Ninomiya. Introducing everything from his latest ads to past appearances.
A collection of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (41–50)
Kao Attack ZERO: “Wait a second, ‘Auto-Dispense’” / “Small and Long-Lasting”Tori Matsuzaka, Yosuke Sugino
In this story, Tori Matsuzaka appears before Yosuke Sugino, who has small doubts about Attack ZERO, and reassures him by explaining how excellent Attack ZERO is.
It addresses common, minor concerns—such as refill packs compatible with automatic dispensers and the compact size—thoroughly and clearly.
By the end, Sugino looks relieved, showing that his trust in Attack ZERO has grown.
Kao Attack ZERO Perfect Stick “Club Uniform” Version / “Workwear” Version / “Food Spill” VersionTori Matsuzaka
Mini-Tori, a character modeled after Tori Matsuzaka, appears to people worried about stains and odors and recommends Attack ZERO Perfect Stick.
The message is that it reliably solves common clothing troubles—like sports team uniforms, workwear, and food spills—that many people face.
Mini-Tori’s light, breezy tone is memorable, conveying that the Perfect Stick is easy and convenient to use.
Kao × Sports Be sharp, Be top. ~Polish your individuality and move forward.~ “Makoto Hasebe” version / “Yohei Ikeda” version / “Miyuu Yamashita” versionMakoto Hasebe, Yohei Ikeda, Miyu Yamashita
In this Kao commercial collaborating with athletes, they talk about how they turned setbacks and insecurities into fuel, honing their skills by making the most of their individuality.
Sharing their own experiences are soccer player Makoto Hasebe, track and field athlete Yohei Ikeda, and golfer Miyuu Yamashita.
It’s a reminder that even athletes thriving in their respective fields reached the big stage only after many twists and turns.
Hearing their stories makes you want to straighten up and do your best—it’s a commercial that gives you great motivation.
Kao SOFINA iP ‘Medicated Stratum Toning Serum – Birth’ VersionFumiya Takahashi
This is an introductory commercial for a stratum-corneum toning serum that is said to penetrate the outermost layer of the skin.
Fumiya Takahashi appears in the ad, and his clear, radiant skin is strikingly showcased.
By highlighting active ingredients and emphasizing scientific backing, the commercial conveys a strong sense of credibility.
Kao Blaune Retouch Magic “The ‘I don’t want to dye yet’ problem” / “The ‘slightly grown-out gray hair’ problem”Miki Fujimoto
This commercial features Miki Fujimoto introducing who Blaune Retouch Magic is perfect for.
It speaks to common concerns—like when you’re not quite ready to dye your hair yet or when you notice just a little regrowth of gray—and explains how it feels to use for people in those situations.
The depiction of how it tames spreading hair makes the finish easy to understand, and her smile conveys a positive vibe.
Kao Kyukyutto Dishwasher Stick-Type “Water Droplet Residue” VersionMikako Tabe, Jun Shison, Ai Mikami
Even though they ran the dishwasher with drying, Mikako Tabe and Ai Miura are frustrated to find water droplets left on the dishes and end up having to wipe them.
Then Jun Shison appears and introduces the Kyukyutto Dishwasher Stick Type.
He touts that not only does it thoroughly remove grime, it also prevents water spots.
In the final scene of the commercial, you see them taking dishes straight from the dishwasher and putting them directly into the cupboard, conveying how it makes housework smoother.
KAO TWANY Time Refresher: “Moist all day for bouncy skin!?” / “Taking on daytime skin dryness”
This is an introductory commercial for Twany Time Refresher, a pre-lotion booster serum.
It highlights that using it enhances the skin’s water-retention ability, helping moisture last longer.
The simple, easy-to-understand message is striking and effectively conveys the product’s appeal and features.