A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
Kao is a manufacturer that offers a wide range of products, from everyday necessities like shampoos and detergents to hair care items and cosmetics.
If you look around your home, you’ll probably find several Kao products, don’t you think?
Because Kao is so widely used and loved by many consumers, the company actively airs TV commercials—you’ve likely seen them quite often.
In particular, commercials for familiar products like Merit, Biore, Attack, and KyuKyuT are broadcast frequently.
In this article, we’ll showcase a comprehensive lineup of Kao’s commercials.
Some series even feature popular actors, so take this opportunity to watch them closely.
- Summary of Biore commercials. Also note the star-studded cast.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Essential commercials: A compilation of commercials for the hair care brand by Kao.
- A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
- [May 2026] roundup of the latest trending commercial songs
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
- Compilation of Attack commercials: a collection of ads featuring star-studded casts
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
- A roundup of commercials featuring Masaki Suda. Packed with popular CM series!
- A roundup of ST’s commercials: captivating with their humorous flair (including Shoshuriki)
- A roundup of buzzworthy commercials featuring Ai Mamiya. A comprehensive introduction to both old and new ones.
A collection of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (41–50)
Kao Biore UV Instant Mist UV “Reapplication” versionFumi Nikaido
This is a commercial for the mist-type sunscreen Biore UV Instant Mist UV.
Titled “Reapplication,” the CM features Fumi Nikaido and shows how easy it is to reapply even when you’re out and about because it’s a mist type.
It conveys that frequent reapplication provides higher sun protection.
Kao Attack ZERO Laundry Lovers Club “Cautious Tori-kun” VersionTori Matsuzaka, Masaki Suda, Kento Kaku, Shotaro Mamiya, Yosuke Sugino
This commercial promotes Attack ZERO, which is effective against invisible dirt and odors, through conversations among the Laundry Lovers Club.
The members are Tori Matsuzaka, Masaki Suda, Kento Kaku, Shotaro Mamiya, and Yosuke Sugino, who comically present common laundry troubles and their solutions.
It’s also fun that you can’t predict who will pull a comedic move—like Masaki Suda being baffled by Tori Matsuzaka wearing a freshly cleaned towel over his head.
The smiles they show when they feel that sense of cleanliness really convey how effective it is.
Kao Humming Flair Aroma Beads “Pop Closet” VersionSatomi Ishihara
This is a commercial introducing Humming Flair Aroma Beads, which add a lovely fragrance when used during laundry.
After showing how the product is used, it depicts people enjoying the scent of their clothes after washing.
You can really sense the refreshing fragrance from Satomi Ishihara’s expressions!
Kao Biore The Face “Satisfyingly Smooth Skin” VersionSakura Inoue
This commercial straightforwardly showcases Biore The Face, which thoroughly removes pore impurities, by showing it in use.
The rich, voluminous foam clings to the skin, evoking a soft feel that envelops the skin while lifting away dirt.
The way she touches her face after rinsing, along with the smile Sakuram Inoue shows, clearly conveys the uplifting feeling that comes from well-hydrated skin.
NIVEA Kao 8×4 Body Fresh “Basketball Club: Friendship” VersionHinako Sakurai
This is one of WANIMA’s signature songs, featured in the 8×4 Body Fresh “Basketball Club: Friendship” commercial.
Included on their 2016 album JUICE UP!!, the track expresses gratitude for meeting cherished friends and a desire to be there as support in tough times.
The fast-paced performance typical of melodic hardcore, combined with vocalist KENTA’s straightforward delivery, is sure to lift your spirits.
It’s a song that reminds you there are friends out there cheering you on.
Kao Biore Zero “Instant Dry Mist” VersionMinami Hamabe
This commercial introduces Biore Zero’s “Byo-sara” (instant dry) mist, explaining when you can use it and what effects it has.
It portrays Minami Hamabe’s everyday concerns about sweating and shows how the product conveniently controls sweat when she’s in a pinch.
Her smile after using it clearly conveys how her daily life turns refreshingly pleasant.
Kao New Beads Praise Me “Morning/Night” VersionYuriko Yoshitaka
This is a TV commercial for Kao’s detergent New Beads.
It shows a woman played by Yuriko Yoshitaka who whispers, “I want to be praised,” for getting out of bed on a winter morning, making it home despite the cold, and still doing the laundry.
The CM song is “PIECE OF MY WISH,” released by Miki Imai in 1993.
The song’s message—“believe in even the slightest hope and turn it into the strength to move forward”—feels like an answer song to the ad.