A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
Kao is a manufacturer that offers a wide range of products, from everyday necessities like shampoos and detergents to hair care items and cosmetics.
If you look around your home, you’ll probably find several Kao products, don’t you think?
Because Kao is so widely used and loved by many consumers, the company actively airs TV commercials—you’ve likely seen them quite often.
In particular, commercials for familiar products like Merit, Biore, Attack, and KyuKyuT are broadcast frequently.
In this article, we’ll showcase a comprehensive lineup of Kao’s commercials.
Some series even feature popular actors, so take this opportunity to watch them closely.
- Summary of Biore commercials. Also note the star-studded cast.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Essential commercials: A compilation of commercials for the hair care brand by Kao.
- A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
- [February 2026] Summary of Trending Latest Commercial Songs
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
- Compilation of Attack commercials: a collection of ads featuring star-studded casts
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
- A roundup of commercials featuring Masaki Suda. Packed with popular CM series!
- A roundup of ST’s commercials: captivating with their humorous flair (including Shoshuriki)
- A collection of commercials featuring Kazunari Ninomiya. Introducing everything from his latest ads to past appearances.
A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (21–30)
Kao Attack “An Ordinary Day” VersionTori Matsuzaka, Masaki Suda, Kento Kaku, Shotaro Mamiya, Yosuke Sugino
This commercial depicts the everyday reality of frequently encountering dirty laundry, and conveys how Attack helps make those days more comfortable.
Tori Matsuzaka and Masaki Suda, Kento Kaku and Shotaro Mamiya, and Yosuke Sugino each show how they spend their days, gently illustrating the kinds of stains that can happen.
The song that further emphasizes that relaxed, calm atmosphere of daily life is Humbert Humbert’s “Onaji Hanashi” (“The Same Story”).
Its arrangement layers a gentle acoustic guitar with smooth, expansive vocals, and the interplay between the male and female singers conveys a sense of consideration and kindness.
Kao Attack: “Experiment” / “Introduction” — Whiter for those who believeAtsuko Takahata, Kengo Kora
This commercial shows Atsuko Takahata and Kengo Kora asking questions at a laboratory to find out what kind of effects Attack has.
Takahata, who can’t believe it whitens without even scrubbing, gradually becomes convinced as she watches the research process, clearly conveying the product’s astonishing effectiveness.
The music that further accentuates the fresh atmosphere of the predominantly white visuals is Franz Schubert’s Heidenröslein (Wild Rose).
With the piano at the center, it brings a sense of lightness within the refreshing mood and conveys a relaxed, everyday feeling.
A compilation of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (31–40)
Kao MegRhythm Steam Eye Mask: “Before Bed, Let the Stuffy Feeling Circulate Away” / “The Secret Is Steam” / “In the Morning, Let the Stuffy Feeling Circulate Away” / “Even at Work, Let the Stuffy Feeling Circulate Away”Sairi Ito
It depicts Sairi Ito using MegRhythm to feel refreshed when she experiences various discomforts, such as difficulty sleeping at night, sluggishness upon waking in the morning, shoulder stiffness from desk work, and daily fatigue.
In the commercial, in addition to showing Ito pleasantly using the product, illustrative footage clearly explains its effects.
Kao MegRhythm ‘Unclog and Circulate’ VersionSairi Ito
This commercial conveys, through Sairi Ito’s presence, that Kao’s MegRhythm is the perfect fit when you feel out of sorts.
It expresses those vague moments of bodily discomfort as a sense of “blockage,” and communicates that MegRhythm’s warmth helps clear that blockage.
Including the image of Sairi Ito moving lightly and freely, it depicts the relief of discomfort and the emergence of a positive cycle in the body.
Kao Attack Antibacterial EX Easy-Dry Plus “Easy Expert” VersionMasaki Suda, Onidera Tsubaki
This commercial introduces Kao’s Attack Antibacterial EX Quick-Dry Plus, highlighting how it makes everyday laundry easier.
It portrays older sister Onikoroshi Tsubaki trying to simplify housework but struggling with laundry, when her younger brother Masaki Suda suggests using Attack.
The detergent significantly reduces post-wash wrinkles, and you can sense how daily laundry becomes easier from the smile shown at the end.
Kao Attack ZERO ‘Laundry Love Trip Imabari’ VersionKento Kaku, Shotaro Mamiya
This commercial features Kento Kaku and Shotaro Mamiya interviewing craftsmen at an Imabari towel factory, highlighting how Attack ZERO has become a familiar favorite.
They ask what is required of detergents used for towels and reveal that Attack ZERO has the power to solve those concerns.
Including the craftsmen’s surprised reactions, the benefits are presented in a bright and positive way.
Kao Humming Flair “In a Good Mood with Your Favorite Scent” / “New Urban Floral”Satomi Ishihara
This is a commercial promoting Kao’s Humming Flair, highlighting how its fragrance adds a vibrant touch to everyday life.
It portrays Satomi Ishihara’s casual daily moments, showing how she catches the scent at unexpected times.
The scene then transitions into visuals of flowers blooming the instant she senses the fragrance, and her smile in that moment conveys the rich aroma and a feeling of uplift.