A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
Kao is a manufacturer that offers a wide range of products, from everyday necessities like shampoos and detergents to hair care items and cosmetics.
If you look around your home, you’ll probably find several Kao products, don’t you think?
Because Kao is so widely used and loved by many consumers, the company actively airs TV commercials—you’ve likely seen them quite often.
In particular, commercials for familiar products like Merit, Biore, Attack, and KyuKyuT are broadcast frequently.
In this article, we’ll showcase a comprehensive lineup of Kao’s commercials.
Some series even feature popular actors, so take this opportunity to watch them closely.
- Summary of Biore commercials. Also note the star-studded cast.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Essential commercials: A compilation of commercials for the hair care brand by Kao.
- A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
- [April 2026] Summary of the Latest Trending Commercial Songs
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
- Compilation of Attack commercials: a collection of ads featuring star-studded casts
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
- A roundup of commercials featuring Masaki Suda. Packed with popular CM series!
- A roundup of ST’s commercials: captivating with their humorous flair (including Shoshuriki)
- A collection of commercials featuring Kazunari Ninomiya. Introducing everything from his latest ads to past appearances.
A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (21–30)
Kao Attack ZERO Perfect Stick “Eliminate Odors” VersionNEW!Tori Matsuzaka, Masaki Suda, Kento Kaku, Shotaro Mamiya, Yosuke Sugino
This commercial highlights the deodorizing power of Kao’s Attack ZERO and the convenience of the Perfect Stick.
Five actors—Tori Matsuzaka, Masaki Suda, Kento Kaku, Shotaro Mamiya, and Yosuke Sugino—stand in a circle with a ritual-like atmosphere, powerfully conveying the product’s wide-ranging effectiveness.
A key point is the depiction at the end of someone sensing a smell; their radiant smiles convey a refreshing feeling.
Kao Clear Clean NEXDENT “Easy-Granule Brushing for Hectic Routines”
This is a commercial that uses lively animation to show how Kao’s Clear Clean makes it easy to remove dental plaque even when you’re busy.
It depicts a hectic morning where unexpected troubles cause further delays, while conveying that you can still maintain beautiful, healthy teeth.
Adding to the energetic mood of the visuals is a parody version of “Happy Summer Wedding.” Keeping the original song’s glamorous sound, the lyrics highlight the busyness of mornings and the importance of dental care.
A compilation of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (31–40)
Kao Curel Skin Repair UV Serum “With every application, skin less prone to sunburn. / The Facts about Sunburn” VersionNagisa Sekimizu
It opens with a scene presenting survey results showing that 70% of people with dry, sensitive skin feel they sunburn easily, highlighting that this product was made for dry, sensitive skin.
It introduces an effect where, with each application, the skin becomes less prone to sunburn.
If you struggle with dry, sensitive skin in particular, this likely caught your interest.
Kao Men’s Biore “Body Sheets PRO You Can Use on Your Face” AdMasaki Suda, Kai Inowaki
This commercial starts with Kai Inowaki asking Masaki Suda, “Do you have any body wipes?” In his head, Suda thinks, “I’ve got the good Men’s Biore ones that keep you feeling fresh for a long time, but I don’t want to use them up…” He agonizes over whether to let him use his body wipes.
Then, while pretending to look for them—“Where could they be…”—he finally just says, “Don’t have any.” It really gets across how comfortable they are—so much so you want to keep them all to yourself.
On top of the humorous story, Suda’s Kansai dialect adds an extra touch of friendliness.
Kao Sofina iP Base Essence & Midnight Penetration Cream “Night Skin Care” EditionFumiya Takahashi
This is a commercial for Sofina iP Base Essence and Midnight Penetrating Cream, which propose skincare that makes use of your sleep time.
It highlights that by using the essence and cream before bed, you can thoroughly moisturize your skin while you sleep.
With a nighttime-themed production and Fumiya Takahashi’s calm narration, the commercial conveys a comforting feeling that gently accompanies you at the end of the day.
Kao Biore UV Instant Mist UV “Reapplication” versionFumi Nikaido
This is a commercial for the mist-type sunscreen Biore UV Instant Mist UV.
Titled “Reapplication,” the CM features Fumi Nikaido and shows how easy it is to reapply even when you’re out and about because it’s a mist type.
It conveys that frequent reapplication provides higher sun protection.
Kao Attack ZERO Laundry Lovers Club “Cautious Tori-kun” VersionTori Matsuzaka, Masaki Suda, Kento Kaku, Shotaro Mamiya, Yosuke Sugino
This commercial promotes Attack ZERO, which is effective against invisible dirt and odors, through conversations among the Laundry Lovers Club.
The members are Tori Matsuzaka, Masaki Suda, Kento Kaku, Shotaro Mamiya, and Yosuke Sugino, who comically present common laundry troubles and their solutions.
It’s also fun that you can’t predict who will pull a comedic move—like Masaki Suda being baffled by Tori Matsuzaka wearing a freshly cleaned towel over his head.
The smiles they show when they feel that sense of cleanliness really convey how effective it is.