A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
Kao is a manufacturer that offers a wide range of products, from everyday necessities like shampoos and detergents to hair care items and cosmetics.
If you look around your home, you’ll probably find several Kao products, don’t you think?
Because Kao is so widely used and loved by many consumers, the company actively airs TV commercials—you’ve likely seen them quite often.
In particular, commercials for familiar products like Merit, Biore, Attack, and KyuKyuT are broadcast frequently.
In this article, we’ll showcase a comprehensive lineup of Kao’s commercials.
Some series even feature popular actors, so take this opportunity to watch them closely.
- Summary of Biore commercials. Also note the star-studded cast.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Essential commercials: A compilation of commercials for the hair care brand by Kao.
- A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
- [April 2026] Summary of the Latest Trending Commercial Songs
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
- Compilation of Attack commercials: a collection of ads featuring star-studded casts
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
- A roundup of commercials featuring Masaki Suda. Packed with popular CM series!
- A roundup of ST’s commercials: captivating with their humorous flair (including Shoshuriki)
- A collection of commercials featuring Kazunari Ninomiya. Introducing everything from his latest ads to past appearances.
A roundup of commercials from Kao, which offers a wide range of everyday products. The star-studded cast is also a hot topic! (61–70)
Kao Humming Flair “In a Good Mood with Your Favorite Scent” / “New Urban Floral”Satomi Ishihara
This is a commercial promoting Kao’s Humming Flair, highlighting how its fragrance adds a vibrant touch to everyday life.
It portrays Satomi Ishihara’s casual daily moments, showing how she catches the scent at unexpected times.
The scene then transitions into visuals of flowers blooming the instant she senses the fragrance, and her smile in that moment conveys the rich aroma and a feeling of uplift.
Kao Attack ZERO ‘Each One’s Pon’ VersionTori Matsuzaka, Masaki Suda, Kento Kaku, Shotaro Mamiya, Yosuke Sugino
This is a commercial for Attack ZERO Perfect Stick that highlights how easy it is to use even when you’re busy.
With the keyword phrase “〇〇-pon,” it showcases the convenience of using it while doing something else.
In the latter half, the ad also emphasizes not just its ease of use but its powerful cleaning ability to thoroughly remove stains and odors, making you think, “I want to try it at least once!”
Kao Essential Premium Barrier Shampoo & Conditioner Sparkle Moist
Here’s a refreshing track that fits perfectly with a shampoo and conditioner commercial.
The lyrics, which rhyme almost like a rap, are pleasant to the ear.
It evokes the image of Blue Hawaii shaved ice from summer festivals during our youth.
The song also conveys the clean, invigorating feel of the shampoo.
The commercial’s concept suggests a shampoo that restores moisture to hair damaged from dyeing it freely during the summer, regardless of school rules.
It’s the kind of song that makes you want to give it a try.
Kao Essential FREE & EASY 2019 Commercial
This commercial highlights the strong cleansing power of Essential FREE & EASY and clearly conveys who it’s intended for.
Using an animation themed around guys who use hair wax, it vividly depicts the frustrations of washing hair with bold facial expressions.
The shampoo solves the problem of wax being hard to rinse out, giving the impression that it makes using wax in everyday life easier.
It also shows how it helps with styling, consistently portraying throughout the ad how well it works alongside hair wax.
Kao Essential FREE & EASY 2019 Commercial
This commercial highlights the strong cleansing power of Essential FREE & EASY and clearly conveys who it’s intended for.
Using an animation themed around guys who use hair wax, it vividly depicts the frustrations of washing hair with bold facial expressions.
The shampoo solves the problem of wax being hard to rinse out, giving the impression that it makes using wax in everyday life easier.
It also shows how it helps with styling, consistently portraying throughout the ad how well it works alongside hair wax.
Kao Essential The Beauty “THE BEAUTY MERMAID” VersionAi Mikami
Ai Mioka appears as a mermaid in this commercial, showcasing Essential’s effects through her hair flowing gracefully underwater.
The key highlights are the depiction of water currents and the beams of light piercing through, where the shimmering motion conveys smoothness, gloss, and shine through the way the light reflects.
Set in a distinctive world that also features aquatic creatures, it effectively evokes the sense of light, smooth hair texture.
Overall, her cool, composed expressions suggest that beautiful hair can inspire confidence, which is a central message of the ad.
Kao Essential The Beauty “THE BEAUTY MERMAID” VersionAi Mikami
Ai Mioka appears as a mermaid in this commercial, showcasing Essential’s effects through her hair flowing gracefully underwater.
The key highlights are the depiction of water currents and the beams of light piercing through, where the shimmering motion conveys smoothness, gloss, and shine through the way the light reflects.
Set in a distinctive world that also features aquatic creatures, it effectively evokes the sense of light, smooth hair texture.
Overall, her cool, composed expressions suggest that beautiful hair can inspire confidence, which is a central message of the ad.