A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
Kao is a manufacturer that offers a wide range of products, from everyday necessities like shampoos and detergents to hair care items and cosmetics.
If you look around your home, you’ll probably find several Kao products, don’t you think?
Because Kao is so widely used and loved by many consumers, the company actively airs TV commercials—you’ve likely seen them quite often.
In particular, commercials for familiar products like Merit, Biore, Attack, and KyuKyuT are broadcast frequently.
In this article, we’ll showcase a comprehensive lineup of Kao’s commercials.
Some series even feature popular actors, so take this opportunity to watch them closely.
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- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
- Compilation of Attack commercials: a collection of ads featuring star-studded casts
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
- A roundup of commercials featuring Masaki Suda. Packed with popular CM series!
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- A collection of commercials featuring Kazunari Ninomiya. Introducing everything from his latest ads to past appearances.
A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (91–100)
Kao Men’s Biore THE FACE ‘I love it so much I don’t want to lend it’ versionMasaki Suda, Kai Inowaki
This funny exchange between Masaki Suda and Kai Inowaki is from Kao’s Men’s Biore THE FACE commercial.
In the ad, when Inowaki asks, “Got any face wash?”, Suda—who likes it so much he doesn’t want it to run out—answers, “No.” But Inowaki finds THE FACE in the bathroom and uses it to feel refreshed.
Meanwhile, Suda’s inner monologue gushes about THE FACE’s appeal, and he’s shocked that it was used without permission, making for a humorously staged sequence.
Another charm of this CM is that you get the rare chance to hear Suda speaking in Kansai dialect.
Kao Curel: “Curel right away before roughness starts (Autumn)” VersionNagisa Sekimizu
Even before the term “dry, sensitive skin” was widely used, Curel by Kao focused on ceramide deficiency as the cause and developed its products accordingly.
Heading into the dry season, the message that it delivers moisture deep into the skin is compelling.
The convenience of a quick spray is also a welcome touch.
A compilation of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (101–110)
Kao Segreta “Concentrated Beauty Serum Shampoo” / “Indulge Your Hair in Luxury”
This is a commercial for Segreta, a shampoo released by Kao.
It strongly emphasizes its high quality, starting with the luxury of concentrated beauty serum ingredients, and many viewers likely thought, “I’d like to try it at least once.” The simple, beautiful visuals also fully convey the product’s appeal.
Kao Biore UV Breathing Veil UV “Declaration” Version / “Experience” VersionFumi Nikaido
This commercial promotes the ease and comfortable feel of Kao’s Biore UV as a sense of breathability, mirrored by Fumi Nikaido’s radiant smile.
Even under the staging of strong sunlight, her smile is the key point, clearly conveying the comfort of non-sticky sun protection.
The moment she touches her own skin to check the texture may also be an important cue for communicating that sense of breathability.
Kao Men’s Biore ONE: “Hair, Face, Body – This One Bottle & Lotion Spray” / “Lotion Spray – A Shower of Lotion” / “Lotion Spray – One Bottle, Spritz Spritz Spritz”
In Kao’s Men’s Biore ONE commercial series, the emphasis is on the convenience of “one bottle that moisturizes your hair, face, and body.” Even men who thought skincare with lotion was a hassle might find themselves drawn in, thinking, “I could do this.”
Kao New Beads “Morning” version / “Night” versionYuriko Yoshitaka
This is a commercial featuring Yuriko Yoshitaka introducing the New Beads lineup of laundry detergents.
The lineup includes Asa and Yoru, which use pleasant, aromalike fragrances, and the ad emphasizes that using this detergent makes the time spent hanging laundry feel especially comfortable.
The background music is Miki Imai’s signature song “PIECE OF MY WISH,” a refreshing and soothing track that perfectly matches the product’s image of a relaxing, aromalike scent.