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A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!

Kao is a manufacturer that offers a wide range of products, from everyday necessities like shampoos and detergents to hair care items and cosmetics.

If you look around your home, you’ll probably find several Kao products, don’t you think?

Because Kao is so widely used and loved by many consumers, the company actively airs TV commercials—you’ve likely seen them quite often.

In particular, commercials for familiar products like Merit, Biore, Attack, and KyuKyuT are broadcast frequently.

In this article, we’ll showcase a comprehensive lineup of Kao’s commercials.

Some series even feature popular actors, so take this opportunity to watch them closely.

A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (91–100)

Kao Flair Fragrance ‘Morning Freshness that Lasts – Mei Nagano’ EditionMei Nagano

Satomi Ishihara & Mei Nagano film in a “healing space” with 700 fresh flowers! They also reveal their commitment to “scent” / New Flare Fragrance commercial and interview

This is a commercial that, through narration by Satomi Ishihara and Mei Nagano, conveys how using Kao’s Flair Fragrance adds a touch of everyday happiness.

Although each of them chooses a different scent, both clearly feel happy, effectively expressing the idea of variations tailored to each person.

The song that further accentuates the film’s glamorous atmosphere is milet’s “Grab the air.” The standout feature is the vocals that soar as if singing toward the open sky, vividly conveying a positive feeling like the scenery is expanding.

Kao Magiclean “Strongest, Fastest Bathtub” Version / “Strongest, Fastest Floor” VersionYudai Chiba

This commercial portrays Bath Magiclin as the savior of bathroom cleaning.

When Yudai Chiba calls out, “I need help cleaning the bathroom!”, the Bath Magiclin Air Jet appears.

It’s introduced as a product that can remove grime and slime by simply spraying it on the tub and floor and letting it sit for about 30 seconds.

The video clearly and directly conveys that it’s a product that makes cleaning the bathroom easy.

A compilation of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (101–110)

Kao Merit THE MILD “Everyone Feels Good” VersionHidetoshi Nishijima

Hidetoshi Nishijima talks about family cleanliness: “Becoming clean means thinking of each other now.” New Kao ‘Merit’ commercial

This commercial conveys, through Hidetoshi Nishijima’s narration, that by using Merit, you can gently support your family’s cleanliness.

Nishijima’s soft-spoken voice and the smiling faces of the family on screen communicate everyone’s thoughtfulness.

It also highlights how, within that gentleness, you can truly feel the effectiveness—such as its mildly acidic formula and dust shield—another key point to note.

Kao Merit DAY+ “Tried the Outdoor Shampoo” VersionShiori Ishikawa

Karin Ishikawa Kao Merit “Merit DAY+ Outdoor Shampoo” TV commercial

This is a commercial introducing outdoor shampooing with Merit DAY that eliminates hair greasiness whenever you’re worried about sweat.

It shows in refreshing visuals that with Merit DAY sprays and wipes, you can feel refreshed even after sports.

Watching Shiori Ishikawa’s expression brighten, the content also conveys an attitude of supporting youthful spirit.

Kao Merit PYUAN “Odor Cleanse” VersionAyami Nakajo

Ayami Nakajo appears with a bright smile, letting her silky hair flutter! Kao “PYUAN” new commercial

This is a commercial that announces the launch of Kao’s haircare brand, PYUAN, while also conveying the benefits it offers.

It shows Ayami Nakajo struggling with hair concerns, then depicts how using PYUAN eliminates dirt and odors.

With her bright expression and the introduction of the colorful bottles, the ad emphasizes not only effectiveness but also a sense of style.

Kao Merit “Dirty Parent and Child: Spring” EditionYuto Nagatomo, Airi Taira

Yuto Nagatomo and Airi Taira make their first joint appearance as a couple in a commercial; their happy smiles warm hearts — Kao Merit’s new CM “Dirty Parent and Child: Spring”

This commercial portrays the family of Yuto Nagatomo and Airi Taira with their children, conveying how Merit fits seamlessly into everyday life.

It highlights how dirt picked up outside can be taken care of with Merit, and how a thorough, refreshing wash can also lift your mood.

Their gentle smiles suggest both the product’s gentleness on the skin and how it supports daily living.

Kao Merit THE MILD “Conditioner Is Also Foam” VersionYoshida Yō / Yoshida You, Ishikawa Karin

Yoh Yoshida × Karin Ishikawa × Rei MERIT The Mild “Conditioner is Foamy Too” TV Commercial

This commercial portrays the surprise and excitement of discovering that Merit The Mild’s conditioner also comes out as foam.

Yoshida Yō, Ishikawa Karin, and Rei use the foaming conditioner and cheerfully share what they felt.

With everyone smiling and their words staying positive, the fresh backdrop reinforces the message, effectively highlighting the happiness that comes from its impressive effectiveness.