A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
Kao is a manufacturer that offers a wide range of products, from everyday necessities like shampoos and detergents to hair care items and cosmetics.
If you look around your home, you’ll probably find several Kao products, don’t you think?
Because Kao is so widely used and loved by many consumers, the company actively airs TV commercials—you’ve likely seen them quite often.
In particular, commercials for familiar products like Merit, Biore, Attack, and KyuKyuT are broadcast frequently.
In this article, we’ll showcase a comprehensive lineup of Kao’s commercials.
Some series even feature popular actors, so take this opportunity to watch them closely.
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- Compilation of Attack commercials: a collection of ads featuring star-studded casts
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A roundup of commercials from Kao, a company that handles a wide range of daily necessities. The star-studded cast is also a hot topic! (71–80)
Kao Merit PYUAN “Birth” Version / “It’s a Secret” VersionAyami Nakajo
This commercial features Ayami Nakajo introducing the appeal of Merit Pyuan, which thoroughly removes dirt and helps you achieve beautiful hair.
It mainly shows her washing her hair, and the subsequent shots of her hair flowing clearly highlight the realization of that beauty.
Further emphasizing the fresh, breezy mood of her flowing hair is Masakatsu Takagi’s “One One.” Built around the piano with layered strings, the piece strongly conveys a gentle, calm atmosphere.
Kao Primavista: “With a steadfast primer, go anywhere.”Kasumi Arimura
This commercial highlights just how long-lasting and smudge-resistant Primavista’s base makeup is, conveying that it makes everyday life more comfortable.
It depicts Kasumi Arimura moving around in nature, expressing that even such adventurous activity won’t cause the base to break down.
Its strength in resisting both caking and dryness is portrayed positively through bright, uplifting visuals.
Kao EMAL: “#EMAL for T-shirts” / “#T-shirt Relatable Moments” / “#Clothes-Lover Relatable Moments”Naomi Watanabe
This commercial highlights how Emal supports various clothing-related concerns and shows that it can solve them.
When used on T-shirts, it helps restore wrinkles and shape; when used on favorite garments, it reduces wear and tear—messages cheerfully conveyed by Naomi Watanabe.
Since the explanation focuses on shape retention, one might wonder whether it also removes sweat and sebum stains, but the ad later provides reassurance on that point as well.
Accompanied by colorful visuals and an upbeat tone, it conveys a positive feeling that your favorites can be kept in great condition.
A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (81–90)
Kao Humming Deodorizing Sensation: Your Humming “Indoor Drying” EditionShun Oguri
This commercial conveys, through Shun Oguri earnestly engaging with the laundry, that using Humming Deodorizing Effect reduces the smell of indoor drying.
A key point is how delighted Shun Oguri looks throughout; the way he happily buries his face in the laundry suggests a rich, pleasant fragrance.
His spontaneous singing to his family further emphasizes a sense of happiness.
Kao Bioré Zero “Sheet” version / “Wear Comfort and Go!” versionMinami Hamabe
This commercial introduces what Biore Zero sheets are like and what effects they have by showing Minami Hamabe using them.
It depicts not only the immediate comfort of wiping away sweat, but also the long-lasting freshness provided by the included powder.
Her smiling outings to various places convey that the feeling of comfort is well maintained.
Kao Kyukyutto No-Scrub Foaming Pack: ‘Dishwashing Revolution’ + ‘Does Everything Come Off?’Mikako Tabe, Jun Shison, Ai Mikami
In these commercials titled “Dishwashing Revolution” and “Does Anything Come Off?”, the effectiveness of a spray-type dishwashing detergent is showcased.
It’s presented as being able to remove grime just by spraying, without scrubbing.
The ad shows Mikako Tabe looking astonished as Jun Shison and Ai Mikami explain the product.
It also emphasizes that it can remove rice and greasy stains, likely leaving many viewers thinking, “I want to try it!”
Kao Merit “Gently” Version / “The Day I Became a First Grader” Version
This is a memorable Meritto commercial with the catchphrase “Family, Love, and Merit.” Two versions were produced: the “Gentle” edition and the “The Day I Became a First Grader” edition, both conveying the love from parent to child.
In the commercials, Ringo Sheena’s “Koufukuron” is covered in a young girl’s voice.
The innocent singing is incredibly cute, isn’t it?