A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
Kao is a manufacturer that offers a wide range of products, from everyday necessities like shampoos and detergents to hair care items and cosmetics.
If you look around your home, you’ll probably find several Kao products, don’t you think?
Because Kao is so widely used and loved by many consumers, the company actively airs TV commercials—you’ve likely seen them quite often.
In particular, commercials for familiar products like Merit, Biore, Attack, and KyuKyuT are broadcast frequently.
In this article, we’ll showcase a comprehensive lineup of Kao’s commercials.
Some series even feature popular actors, so take this opportunity to watch them closely.
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A compilation of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (51–60)
Kao Sofina Primavista Beautiful Bare-Skin Texture Powder Foundation “Satomi Ishihara” EditionSatomi Ishihara
This commercial introduces Sofina Primavista under the theme “Live Makeup-Less,” showcasing the realization of beauty through Satomi Ishihara’s presence.
It highlights how the product covers areas of concern and blends seamlessly like bare skin, with that uplifting feeling portrayed through her bright expressions.
Emphasizing the brightness and positive emotions conveyed in the visuals is the song “KNOCK KNOCK!” by DREAMS COME TRUE.
The strong, knock-like rhythm is striking, and when the soaring vocals layer on top, it powerfully conveys a sense of forward momentum.
Kao Attack ZERO “Laundry-Loving Journey: The Kit Man” EditionTori Matsuzaka, Shotaro Mamiya, Takekazu Yamane
This is a commercial where Tori Matsuzaka and Shotaro Mamiya ask about how Japan’s national soccer team does their laundry and learn that Attack ZERO is loved.
It shows the joy of knowing the team’s uniforms are washed with Attack ZERO and that even professionals recognize its effectiveness.
The smiles on everyone’s faces also evoke an image of the fresh, clean finish after washing.
Kao Humming Deodorant Effect ‘Your Humming also comes in an Indoor-Drying type’ versionShun Oguri
Featuring Shun Oguri playing a father who does the laundry after coming home from work, this is a commercial for Humming.
It highlights, with an original song, that even if you can only do laundry at night and have to dry it indoors, you can still enjoy fresh, odor-free results.
Through the smiles of Oguri and his family, that refreshing feeling really comes across.
Kao Biore u The Body: “Parent and child, the bliss of frictionless washing!”Kei Tanaka
This is a commercial for Biore u The Body that promotes how its foam dispenses directly from the bottle, allowing you to wash your body while minimizing friction on the skin.
This time, Kei Tanaka appears as the father.
It begins with a scene of him riding a bicycle uphill with a small child in the rear seat.
In the latter half, the scene shifts to the bath, highlighting the fine, creamy foam of The Body and its pleasant, frictionless feel.
Tanaka’s unguarded smile conveys the product’s appeal.
A roundup of commercials from Kao, which offers a wide range of everyday products. The star-studded cast is also a hot topic! (61–70)
Kao Humming Fine Heat-Resistant Men “Summer Smell” VersionKei Tanaka, Satoru Matsuo
This commercial portrays people who feel self-conscious about their sweat odor and can’t get close to others, highlighting how Humming solves that worry.
Kei Tanaka and Satoru Matsuo appear as people with the same concern, comically expressing their struggle until Humming comes to the rescue by mirroring each other’s movements.
The way they glance at each other and move in sync at the same moments creates a sense of unity that also makes it feel fun, doesn’t it?
Kao Bioré u The Body “Now Is the Time to Care About Friction” VersionKei Tanaka, Kanna Hashimoto
In the dry season, many people may find that just having clothing rub against their skin causes irritation.
This commercial promotes that with Biore u The Body, you can wash your body thoroughly without scrubbing.
Under the slogan “frictionless,” Kanna Hashimoto and Kei Tanaka are shown washing with lots of foam.
Even just watching the footage conveys how incredibly comfortable the wash feels.
Kao Biore UV “Anthem Film” VersionStray Kids
This is a commercial for Biore UV sunscreen that refocuses attention on how wonderful it is to spend time under the bright sun.
Members of Stray Kids appear in the ad, encouraging viewers to step outside without fearing the sun.
The CM ends with a lovely message: “SUNLIGHT IS YOUR SPOTLIGHT.”