A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
Kao is a manufacturer that offers a wide range of products, from everyday necessities like shampoos and detergents to hair care items and cosmetics.
If you look around your home, you’ll probably find several Kao products, don’t you think?
Because Kao is so widely used and loved by many consumers, the company actively airs TV commercials—you’ve likely seen them quite often.
In particular, commercials for familiar products like Merit, Biore, Attack, and KyuKyuT are broadcast frequently.
In this article, we’ll showcase a comprehensive lineup of Kao’s commercials.
Some series even feature popular actors, so take this opportunity to watch them closely.
- Summary of Biore commercials. Also note the star-studded cast.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Essential commercials: A compilation of commercials for the hair care brand by Kao.
- A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
- [April 2026] Summary of the Latest Trending Commercial Songs
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
- Compilation of Attack commercials: a collection of ads featuring star-studded casts
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
- A roundup of commercials featuring Masaki Suda. Packed with popular CM series!
- A roundup of ST’s commercials: captivating with their humorous flair (including Shoshuriki)
- A collection of commercials featuring Kazunari Ninomiya. Introducing everything from his latest ads to past appearances.
A compilation of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic! (51–60)
Kao Attack: ‘A 30-Year-Old’s Challenge’ VersionKeisuke Honda, Naomi Watanabe, Shintaro Anba
This commercial shows people who, upon turning 30, continue to take on new challenges, while also conveying how Attack supports them.
The efforts—and the resulting stains—of soccer player Keisuke Honda, performer Naomi Watanabe, and French chef Shintaro Ababa evoke a positive, forward-looking attitude toward challenges.
The song that further accentuates the refreshing mood of the visuals, which feel like stepping into the future, is Mr.Children’s “Sosei” (“Resurrection”).
It’s a song that portrays standing back up after a fall and continuing to challenge oneself, expressing a strong will to face difficulties.
Kao × Panasonic #LaundryProjectYohei Kawakami
This commercial brightly depicts how doing laundry can help switch your mood and refresh you, conveying positive feelings in a fresh, uplifting way.
By juxtaposing freshly washed clothes with the blue sky, it highlights their beauty and suggests that this delightful beauty adds fulfillment to everyday life.
The music that further accentuates the refreshing atmosphere of these scenes of subtle, everyday renewal is [Alexandros]’s “Hibi, Oriorii.” Its light, acoustic-tinged sound—and the vocals layered over it—together evoke a breezy, invigorating air.
Kao Attack NeoRie Tanaka
This commercial showcases Rie Tanaka’s spirit of challenge and hard work, highlighting how Attack supports her efforts with brilliantly white results.
The emphasis on predominantly white clothing and backgrounds is a key point, conveying both how white the wash becomes and how it refreshes the mind.
The song that further underscores the positive atmosphere of the challenges depicted in the visuals is Sukima Switch’s “Hare Tokidoki Kumo.” With a grand sound marked by striking strings, the soaring vocals combine to vividly express a forward-looking attitude.
Kao MegRhythm Steam Eye Mask: “Before Bed, Let the Stuffy Feeling Circulate Away” / “The Secret Is Steam” / “In the Morning, Let the Stuffy Feeling Circulate Away” / “Even at Work, Let the Stuffy Feeling Circulate Away”Sairi Ito
It depicts Sairi Ito using MegRhythm to feel refreshed when she experiences various discomforts, such as difficulty sleeping at night, sluggishness upon waking in the morning, shoulder stiffness from desk work, and daily fatigue.
In the commercial, in addition to showing Ito pleasantly using the product, illustrative footage clearly explains its effects.
A roundup of commercials from Kao, which offers a wide range of everyday products. The star-studded cast is also a hot topic! (61–70)
Kao MegRhythm ‘Unclog and Circulate’ VersionSairi Ito
This commercial conveys, through Sairi Ito’s presence, that Kao’s MegRhythm is the perfect fit when you feel out of sorts.
It expresses those vague moments of bodily discomfort as a sense of “blockage,” and communicates that MegRhythm’s warmth helps clear that blockage.
Including the image of Sairi Ito moving lightly and freely, it depicts the relief of discomfort and the emergence of a positive cycle in the body.
Kao Attack Antibacterial EX Easy-Dry Plus “Easy Expert” VersionMasaki Suda, Onidera Tsubaki
This commercial introduces Kao’s Attack Antibacterial EX Quick-Dry Plus, highlighting how it makes everyday laundry easier.
It portrays older sister Onikoroshi Tsubaki trying to simplify housework but struggling with laundry, when her younger brother Masaki Suda suggests using Attack.
The detergent significantly reduces post-wash wrinkles, and you can sense how daily laundry becomes easier from the smile shown at the end.
Kao Attack ZERO ‘Laundry Love Trip Imabari’ VersionKento Kaku, Shotaro Mamiya
This commercial features Kento Kaku and Shotaro Mamiya interviewing craftsmen at an Imabari towel factory, highlighting how Attack ZERO has become a familiar favorite.
They ask what is required of detergents used for towels and reveal that Attack ZERO has the power to solve those concerns.
Including the craftsmen’s surprised reactions, the benefits are presented in a bright and positive way.