A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
You probably find that you come across commercials for laundry detergents and fabric softeners more often than you’d expect.
Various manufacturers release a range of products, and there are plenty of commercials highlighting each one’s cleaning power and feel in use.
In this article, we’ll showcase a whole lineup of those detergent and fabric softener ads.
From spots featuring popular actors to ones with standout background music or buzzworthy humor and direction, these commercials are packed with highlights.
Take this opportunity to sit back and enjoy them.
Compilation of detergent and fabric softener commercials: from friendly, relatable spots to funny ones (1–10)
P&G Lenor Aroma Jewel “Fragrance Series” VersionNEW!Haruka Ayase
They highlight that having two colors of fragrance beads in one bottle lets you enjoy a deeper scent.
The easy method of use—just putting them in the washing machine—is also introduced, emphasizing how simply you can enjoy a lovely fragrance.
In the latter part of the commercial, the scent variations are presented, which makes you imagine, “If it were me, I’d want this scent.”
Kao Attack: ‘A 30-Year-Old’s Challenge’ VersionKeisuke Honda, Naomi Watanabe, Shintaro Anba
This commercial shows people who, upon turning 30, continue to take on new challenges, while also conveying how Attack supports them.
The efforts—and the resulting stains—of soccer player Keisuke Honda, performer Naomi Watanabe, and French chef Shintaro Ababa evoke a positive, forward-looking attitude toward challenges.
The song that further accentuates the refreshing mood of the visuals, which feel like stepping into the future, is Mr.Children’s “Sosei” (“Resurrection”).
It’s a song that portrays standing back up after a fall and continuing to challenge oneself, expressing a strong will to face difficulties.
Kao Attack NEO “Busy Mom: Hairdressing” Version
The CM song for Kao Attack NEO’s “Busy Mom / Hairdressing” version, Hirakippanashi sung by The Cro-Magnons.
This track is included on The Cro-Magnons’ fifth album, Oi! um bobo, released in 2010.
It’s a quintessential Cro-Magnons number that barrels forward with unstoppable momentum.
It seems like a perfect cheer song both for a refreshing detergent and for busy moms like in the commercial.
The lyrics are simple, but the song really hits hard.
P&G Lenor Happiness “Happiness Within a 30 cm Radius”Haruka Ayase
This commercial portrays how the scent of Lenor Happiness spreads clearly to those around you, expressed through the everyday lives of various people.
It shows how the fragrance extends within a 30 cm radius and how that leads to everyday happiness, narrated by Haruka Ayase.
Enhancing the gentle, happiness-filled mood of the visuals is Kana Nishino’s song “Kimi ga Suki.” The tender vocals layered over the soothing sound are striking, and together with the lyrics that convey heartfelt feelings, they evoke an image of savoring happiness.
Kao Flair Fragrance ‘At-Home Time’ Version
The lustrous, expansive vocals feel incredibly good.
It’s a song by singer-songwriter milet, known for hits like “inside you,” included on her first album “eyes,” released in 2020.
Kamikaze Boy from the rock band MAN WITH A MISSION wrote and produced the track.
The lyrics’ message—“Let’s go together to the place we’re aiming for”—is really encouraging.
That sentiment also perfectly matches the song’s grand and beautiful tone.
P&G Lenor Ultra Deodorant: ‘From now on, set-and-forget deodorizing — Tag-On’ editionShuzo Matsuoka
This commercial shows, through a comical appearance by Shuzo Matsuoka, just how much Lenor Ultra Deodorant can suppress odors.
Shuzo Matsuoka, wearing an elephant’s trunk, appears to help someone troubled by the smell of indoor drying and cheerfully explains Lenor’s effectiveness.
The detailed explanation of its effects, along with visuals that suggest the fragrance spreading, evoke an image of eliminating odors and a fresh, uplifting user experience.
Kao Humming Flair Aroma Beads “Pop Closet” VersionSatomi Ishihara
This is a commercial introducing Humming Flair Aroma Beads, which add a lovely fragrance when used during laundry.
After showing how the product is used, it depicts people enjoying the scent of their clothes after washing.
You can really sense the refreshing fragrance from Satomi Ishihara’s expressions!