A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
You probably find that you come across commercials for laundry detergents and fabric softeners more often than you’d expect.
Various manufacturers release a range of products, and there are plenty of commercials highlighting each one’s cleaning power and feel in use.
In this article, we’ll showcase a whole lineup of those detergent and fabric softener ads.
From spots featuring popular actors to ones with standout background music or buzzworthy humor and direction, these commercials are packed with highlights.
Take this opportunity to sit back and enjoy them.
- P&G commercials: A compilation of ads for detergents, fabric softeners, deodorizers, and more.
- Compilation of CM songs for the laundry fabric softener “Bold”
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
- Compilation of Attack commercials: a collection of ads featuring star-studded casts
- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
- A compilation of Unicharm commercials. A roundup of commercials for diapers and sanitary products.
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- From Refreshing Tunes to Moving Songs: A Compilation of Detergent and Fabric Softener Commercial Tracks
- A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
- [Ariel Commercial] Popular and Historical Commercials Summary [2026]
- A compilation of RINREI commercials: TV ads for household cleaners and coating agents.
- A roundup of commercials featuring Kento Kaku. These humor-filled ads are a must-see!
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
Compilation of detergent and fabric softener commercials: from friendly, relatable spots to funny ones (1–10)
LION Soflan Aroma Rich “Unhideable Fragrant Bliss (New Two Fragrances)” VersionSuzu Hirose
Soflan Aroma Rich keeps its scent unchanged all day.
In the commercial, Suzu Hirose appears, walking through the city and repeatedly bringing her sleeve to her nose, intoxicated by the fragrance.
She worries that someone might have seen her grinning—but she just can’t stop.
After she gets home, the look on her face as she fully savors the scent is pure happiness.
P&G Lenor Happiness “The Strongest Tag Team”Haruka Ayase
Lenor Happiness is a fabric softener loved for its luxurious fragrance and soft touch.
This commercial introduces a new scent created by using Lenor Happiness together with Aroma Jewel at the same time.
After Haruka Ayase puts on freshly laundered clothes and steps out of her walk-in closet, she finds herself in a beautiful, refined space reminiscent of a five-star hotel.
It’s, of course, an imagined scene, but the dreamy presentation is enough to make many women want to try it at least once.
Lion Soflan Aroma Rich ‘The scent you love doesn’t change’ version
In the Soflan “Aroma Rich” commercial featuring Yui Aragaki in a pure white outfit, the music used is an original CM track composed by Shugo Tokumaru.
The gentle, airy melody perfectly matches the mysterious atmosphere of the flower field where Yui Aragaki stands, leaving a memorable impression.
The soft sounds are woven to suit the product image of offering an unchanging scent, as if you were always in a field of flowers.
It’s a melody that gives the impression you could almost sense a pleasant fragrance just by listening.
Compilation of detergent and fabric softener commercials: from friendly to funny (11–20)
Kao Flare Fragrance & SPORTS: ‘Days Overflowing with &’ Edition
This song is included on Millet’s fourth EP, “Drown / You & I,” released in 2019.
It was used as the theme song for Kao’s Flair Fragrance & SPORTS commercial, “Days Overflowing with ‘&,’” featuring model Nicole Ishida.
Millet’s one-of-a-kind voice and expressive power truly shine in this track, and even though the lyrics are in Japanese, it creates a unique atmosphere.
It’s also a song that carries a subtly mature mood.
P&G Lenor Citric Acid In Ultra Deodorizing “For Winter Indoor Drying” VersionDaigo Nishihata
It’s a commercial featuring Daigo Nishihata from Naniwa Danshi appearing as Kitaro from GeGeGe no Kitaro.
Kitaro grimaces at the smell of laundry that’s been dried indoors.
Thinking it shouldn’t be left to dry like that, he rewashes the clothes, adding Lenor “Ultra Deodorizer with Citric Acid.” It’s Medama-oyaji who gives the instructions and product explanation.
The laundry ends up free of unpleasant odors, and Kitaro looks overjoyed.
LION Soflan Aroma Rich Aroma Trip “Ellie” Version / “Claire” Version / “Diana” Version / “Juliet” Version / “Leila” VersionSuzu Hirose
This Aroma Rich commercial featuring Suzu Hirose introduces the product lineup in a story-like format.
Each fabric softener scent is named after a woman from overseas, and each ad begins with the line, “Today I’m going out with ____,” unfolding as if you’re traveling with a friend.
In a calm, narrative tone, it presents the characteristics of each fragrance and the moods they evoke.
Kao Attack ZERO Perfect Stick “Club Uniform” Version / “Workwear” Version / “Food Spill” VersionTori Matsuzaka
Mini-Tori, a character modeled after Tori Matsuzaka, appears to people worried about stains and odors and recommends Attack ZERO Perfect Stick.
The message is that it reliably solves common clothing troubles—like sports team uniforms, workwear, and food spills—that many people face.
Mini-Tori’s light, breezy tone is memorable, conveying that the Perfect Stick is easy and convenient to use.
