A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
You probably find that you come across commercials for laundry detergents and fabric softeners more often than you’d expect.
Various manufacturers release a range of products, and there are plenty of commercials highlighting each one’s cleaning power and feel in use.
In this article, we’ll showcase a whole lineup of those detergent and fabric softener ads.
From spots featuring popular actors to ones with standout background music or buzzworthy humor and direction, these commercials are packed with highlights.
Take this opportunity to sit back and enjoy them.
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- A compilation of RINREI commercials: TV ads for household cleaners and coating agents.
- A roundup of commercials featuring Kento Kaku. These humor-filled ads are a must-see!
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
Compilation of detergent and fabric softener commercials: from friendly, relatable concepts to humorous ones (41–50)
Kao Attack ZERO ‘Each One’s Pon’ VersionTori Matsuzaka, Masaki Suda, Kento Kaku, Shotaro Mamiya, Yosuke Sugino
This is a commercial for Attack ZERO Perfect Stick that highlights how easy it is to use even when you’re busy.
With the keyword phrase “〇〇-pon,” it showcases the convenience of using it while doing something else.
In the latter half, the ad also emphasizes not just its ease of use but its powerful cleaning ability to thoroughly remove stains and odors, making you think, “I want to try it at least once!”
Compilation of detergent and fabric softener commercials: from friendly presentations to humorous ones (51–60)
P&G Ariel MiRAi “Past vs. Future” / “Which detergent can make clothes look like new?”Mio Imada, Koji Yamamoto
This is a commercial that clearly highlights how superior Ariel MiRAi is by comparing it to conventional detergents.
It focuses on recurring “zombie odors” and accumulated fermentation smells, showing that Ariel MiRAi can restore garments to a like-new freshness.
The contrast between Koji Yamamoto, who suffers from odors, and Mio Imada, who is enveloped in a like-new scent, effectively conveys the deodorizing power.
Including user feedback also gives the ad a stronger sense of credibility.
P&G Ariel: “A detergent that makes laundry completely easy and amazingly clean? Ari-ENU (for indoor drying)”Mio Imada, Koji Yamamoto
This commercial is amusing because it plays on the product name Ariel with a back-and-forth of “arienu” (impossible) and “arieru” (possible).
Koji Yamamoto says that even if you dry laundry indoors, not having any odor is “arienu,” just because you used Ariel.
In response, Mio Imada confidently declares that with Ariel Gel Balls, that’s “Ariel-able!” The ad then introduces that it has the same deodorizing power as soaking with bleach for 30 minutes, which is quite surprising in terms of its deodorizing strength.
P&G Lenor Ultra Deodorant: “Instant Deodorizing Trip”Shuzo Matsuoka
This commercial clearly showcases the effectiveness of Lenor Super Deodorant.
In the summer, everyone sweats a lot and worries about the smell on their clothes.
In the ad, a woman is concerned about sweat odor, but thanks to Lenor Super Deodorant, her clothes have a fresh fragrance…! At the end, Shuzo Matsuoka appears wearing an elephant trunk and introduces its benefits.
P&G Lenor Antibacterial Beads: ‘Beegma Arrives’ VersionShuzo Matsuoka
This commercial conveys that using Lenor achieves deodorization on par with boiling, shown through appearances by Shuzo Matsuoka using it.
Beegma shows up to help the odor-troubled Shuzo Matsuoka and recommends Lenor.
When he tries it, the stubborn odors are eliminated, and Shuzo Matsuoka breaks into a smile.
That powerful smile also seems to express the strong deodorizing effect, doesn’t it?
Kao Flair Fragrance ‘Morning Freshness that Lasts – Mei Nagano’ EditionMei Nagano
This is a commercial that, through narration by Satomi Ishihara and Mei Nagano, conveys how using Kao’s Flair Fragrance adds a touch of everyday happiness.
Although each of them chooses a different scent, both clearly feel happy, effectively expressing the idea of variations tailored to each person.
The song that further accentuates the film’s glamorous atmosphere is milet’s “Grab the air.” The standout feature is the vocals that soar as if singing toward the open sky, vividly conveying a positive feeling like the scenery is expanding.
P&G Lenor Aroma Jewel “White Tea” version
This commercial promotes Lenor Aroma Jewel as having a clean, fresh scent and highlights its ease of use for everyday laundry.
It addresses the common concern that “a nice scent alone can be hard to use,” conveying that you can easily achieve a clean-smelling fragrance.
By pairing happy smiles as people enjoy the fragrance with visuals of flower petals swirling in the air, it also communicates that the scent is approachable.
The phrase “like a five-star hotel” suggests a sense of luxury as well.