When you think of Ariel, it’s a staple laundry detergent in Japan, first released in 1986.
Nowadays, in addition to liquid detergents, gel-ball type detergents—where the detergent ingredients are wrapped in a film—are also available.
Every time Ariel launches a new product, new commercials are aired one after another, so you often see Ariel ads when watching TV.
In this article, we’ll showcase Ariel commercials all at once, both old and new.
Be sure to pay attention to the star-studded cast, including Toma Ikuta, who has served as the CM character for many years and appeared in numerous commercials.
[Ariel Commercials] Popular and All-Time Commercials Summary [2026] (1–10)
P&G Ariel “Gel Ball Pro Indoor Drying Completely Easy Amazing Detergent” / “Ariel Gel Ball Pro Graduation from Liquid Detergent” / “99% Whole Washer Disinfection Triple Sterilization”Mio Imada, Koji Yamamoto
Ariel Gel Ball Pro Indoor Drying: Totally Easy Amazing Detergent - 15 seconds
Ariel Gel Ball Pro: Graduating from Liquid Detergent - 30 Seconds
It’s a funny commercial featuring Koji Yamamoto, who says “Ariène!” and doesn’t believe in Ariel’s effectiveness, and Mio Imada, who replies “It’s Ariel!” while showcasing its powerful results.
They strongly highlight the appeal of Ariel’s products, including deodorizing power, cleaning performance, and ease of use.
This commercial energetically highlights the effects you can get by using Ariel’s Drum Cleaner Disinfectant.
It explains that the unpleasant odor in a damp, clammy washer drum is caused by bacteria that have multiplied there—and that Ariel’s Drum Cleaner Disinfectant can solve the problem.
The setup, with Mio Imada describing the spread of bacteria like a scary summer story and Koji Yamamoto reacting in fear, adds a comedic touch.
The subsequent shift to bright visuals suggests that the odor has been eliminated.
P&G Ariel MiRAi “Past vs. Future” / “Which detergent can make clothes look like new?”Mio Imada, Koji Yamamoto
Ariel MiRAi 'Past vs Future' Version 30 seconds
This commercial compares Ariel MiRAi with conventional detergents to clearly showcase how superior it is.
It focuses on recurring “zombie odors” and built-up fermentation smells, demonstrating that Ariel MiRAi restores clothes to a like-new condition.
The contrast between Koji Yamamoto, who struggles with unpleasant odors, and Mio Imada, who is enveloped in a fresh, like-new scent, effectively conveys the product’s deodorizing power.
Including real user feedback also adds to the overall credibility.
This is a commercial for Ariel Ultra Antibacterial Premium, memorable for Toma Ikuta repeatedly shouting “Personal deodorization!!” at the top of his voice.
It highlights how it thoroughly eliminates odors on laundry, such as sweat, age-related smells, and damp, musty odors.
By addressing each person’s individual odor concerns, it emphasizes that it’s essentially tailored just for you.
![[Ariel Commercial] Popular and Historical Commercials Summary [2026]](https://i.ytimg.com/vi_webp/C1PKUClxXVQ/maxresdefault.webp)
