When you think of Ariel, it’s a staple laundry detergent in Japan, first released in 1986.
Nowadays, in addition to liquid detergents, gel-ball type detergents—where the detergent ingredients are wrapped in a film—are also available.
Every time Ariel launches a new product, new commercials are aired one after another, so you often see Ariel ads when watching TV.
In this article, we’ll showcase Ariel commercials all at once, both old and new.
Be sure to pay attention to the star-studded cast, including Toma Ikuta, who has served as the CM character for many years and appeared in numerous commercials.
[Ariel Commercials] Popular and All-Time Commercials Summary [2026] (1–10)
P&G Ariel Gel Ball Pro “The Real Culprit of Odor”NEW!Mio Imada, Koji Yamamoto
Ariel GB Pro: The Real Culprit Behind Odors, Episode 15
Ariel GB Pro: The Real Culprit of Odor - 30
The cause of laundry odors might actually be lurking around your washing machine.
The banter between Mio Imada and Koji Yamamoto makes for a fun commercial, doesn’t it? It’s amazing that just tossing in two Ariel Gel Ball Pro pods can deodorize not only your clothes but also the washing tub and even the drain.
P&G Ariel “Gel Ball Pro Indoor Drying Completely Easy Amazing Detergent” / “Ariel Gel Ball Pro Graduation from Liquid Detergent” / “99% Whole Washer Disinfection Triple Sterilization”Mio Imada, Koji Yamamoto
Ariel Gel Ball Pro Indoor Drying: Totally Easy Amazing Detergent - 15 seconds
Ariel Gel Ball Pro: Graduating from Liquid Detergent - 30 Seconds
It’s a funny commercial featuring Koji Yamamoto, who says “Ariène!” and doesn’t believe in Ariel’s effectiveness, and Mio Imada, who replies “It’s Ariel!” while showcasing its powerful results.
They strongly highlight the appeal of Ariel’s products, including deodorizing power, cleaning performance, and ease of use.
This commercial energetically highlights the effects you can get by using Ariel’s Drum Cleaner Disinfectant.
It explains that the unpleasant odor in a damp, clammy washer drum is caused by bacteria that have multiplied there—and that Ariel’s Drum Cleaner Disinfectant can solve the problem.
The setup, with Mio Imada describing the spread of bacteria like a scary summer story and Koji Yamamoto reacting in fear, adds a comedic touch.
The subsequent shift to bright visuals suggests that the odor has been eliminated.
P&G Ariel Ultra Antibacterial Disinfection Plus TV Commercial “Penetrating Disinfection” 30 seconds
This commercial introduces Ariel Jokin Plus’s deep-penetrating sanitizing action and explains how it removes dirt.
It opens with the comedic idea that Chītan seems to have an odor, and to examine the grime, they submerge Chītan entirely to soak.
Even though it’s washed with an antibacterial detergent, dirt visibly seeps out of Chītan—leading to the solution that a sanitizing detergent can remove this kind of grime.
The ad then showcases how beautifully clean Chītan becomes, effectively highlighting the strong performance of the sanitizing detergent.
This is a commercial for Ariel Ultra Antibacterial Premium, memorable for Toma Ikuta repeatedly shouting “Personal deodorization!!” at the top of his voice.
It highlights how it thoroughly eliminates odors on laundry, such as sweat, age-related smells, and damp, musty odors.
By addressing each person’s individual odor concerns, it emphasizes that it’s essentially tailored just for you.
P&G Ariel MiRAi “Father’s Mistake” VersionYo Oizumi, Rio Teramoto
Yo Oizumi and Rio Teramoto star in P&G Japan’s Ariel MiRAi web movie, “Father’s Mistake” edition
This commercial portrays a casual conversation between a father and daughter, conveying family bonds and the warmth of everyday life.
The detail that it’s been six years since the mother passed away is a key point, and you can clearly feel the bond forged from the time they’ve spent together in their candid words.
The expressions of Yo Oizumi and Rio Teramoto add a comedic touch, creating a relaxed atmosphere.
While doing laundry with Ariel MiRAi serves as the conversation’s starting point, it’s interesting that the dialogue mostly wanders into unrelated topics afterward.
P&G Ariel MiRAi “Past vs. Future” / “Which detergent can make clothes look like new?”Mio Imada, Koji Yamamoto
Ariel MiRAi 'Past vs Future' Version 30 seconds
This commercial compares Ariel MiRAi with conventional detergents to clearly showcase how superior it is.
It focuses on recurring “zombie odors” and built-up fermentation smells, demonstrating that Ariel MiRAi restores clothes to a like-new condition.
The contrast between Koji Yamamoto, who struggles with unpleasant odors, and Mio Imada, who is enveloped in a fresh, like-new scent, effectively conveys the product’s deodorizing power.
Including real user feedback also adds to the overall credibility.
![[Ariel Commercial] Popular and Historical Commercials Summary [2026]](https://i.ytimg.com/vi_webp/VVRf2bL0M1s/maxresdefault.webp)
