[Ariel Commercial] Popular and Historical Commercials Summary [2026]
When you think of Ariel, it’s a staple laundry detergent in Japan, first released in 1986.
Nowadays, in addition to liquid detergents, gel-ball type detergents—where the detergent ingredients are wrapped in a film—are also available.
Every time Ariel launches a new product, new commercials are aired one after another, so you often see Ariel ads when watching TV.
In this article, we’ll showcase Ariel commercials all at once, both old and new.
Be sure to pay attention to the star-studded cast, including Toma Ikuta, who has served as the CM character for many years and appeared in numerous commercials.
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[Ariel Commercials] Popular and All-Time Commercials Summary [2026] (1–10)
P&G Ariel ‘Completely Easy Super Detergent—Unbelievab-ariel’ (Indoor Drying ver.) / (Cleansing ver.)Mio Imada, Koji Yamamoto
This commercial conveys, through the interaction between Mio Imada and Koji Yamamoto, that Ariel Gel Ball makes it easy to achieve powerful cleaning.
When Koji Yamamoto denies it, insisting such an easy detergent couldn’t exist, Mio Imada demonstrates it in action, checks the washed result and the fragrance, and he becomes convinced.
The shift from his sternly skeptical expression to a satisfied smile clearly communicates how effective it is.
P&G Ariel MiRAi “Father’s Mistake” VersionYo Oizumi, Rio Teramoto
This commercial portrays a casual conversation between a father and daughter, conveying family bonds and the warmth of everyday life.
The detail that it’s been six years since the mother passed away is a key point, and you can clearly feel the bond forged from the time they’ve spent together in their candid words.
The expressions of Yo Oizumi and Rio Teramoto add a comedic touch, creating a relaxed atmosphere.
While doing laundry with Ariel MiRAi serves as the conversation’s starting point, it’s interesting that the dialogue mostly wanders into unrelated topics afterward.
P&G Ariel Ultra Antibacterial Premium “Personal Deodorizing” VersionToma Ikuta
This is a commercial for Ariel Ultra Antibacterial Premium, memorable for Toma Ikuta repeatedly shouting “Personal deodorization!!” at the top of his voice.
It highlights how it thoroughly eliminates odors on laundry, such as sweat, age-related smells, and damp, musty odors.
By addressing each person’s individual odor concerns, it emphasizes that it’s essentially tailored just for you.
[Ariel Commercials] Popular and All-Time Commercials Summary [2026] (11–20)
P&G Ariel Disinfect Plus “Deep Penetration Disinfection” VersionToma Ikuta, Eito Kawahara, Chiitan☆
This commercial introduces Ariel Jokin Plus’s deep-penetrating sanitizing action and explains how it removes dirt.
It opens with the comedic idea that Chītan seems to have an odor, and to examine the grime, they submerge Chītan entirely to soak.
Even though it’s washed with an antibacterial detergent, dirt visibly seeps out of Chītan—leading to the solution that a sanitizing detergent can remove this kind of grime.
The ad then showcases how beautifully clean Chītan becomes, effectively highlighting the strong performance of the sanitizing detergent.
P&G Ariel Gel Ball 4D: Cleaning Power Beyond Bleach (version)Ahn Mika
The P&G Ariel Gel Ball 4D commercial, known for featuring Anmika, is packed with visual tricks that entertain viewers.
In the “Cleaning Power Beyond Bleach” segment, for example, the product explanation scene turns moments of staining clothes into monochrome, creating a sharp contrast with the subsequent laundry scene.
This can also be seen as a considerate choice to avoid showing dirt too graphically.
There are plenty of other fun touches included, so see how many you can spot.
P&G Ariel Gel Ball 4D “Turning Common Sense Upside Down” VersionToma Ikuta, Anmika
Toma Ikuta, playing Ariel’s chief researcher, appears before Ms.
Anh Mika, who’s troubled by the half-damp odor of towels she uses many times a day.
He advises that with Gel Ball pods containing eight times the deodorizing ingredients, they’ll keep deodorizing for 24 hours.
She does the laundry, and Ms.
Anh Mika is moved by how the towels no longer smell no matter how many times she uses them.
P&G Ariel Powerful Wash & Deodorization: ‘Detergent + Bleach-Level Cleaning Power in One Bottle!’Toma Ikuta
Ariel Strong Wash & Deodorant “Detergent + bleach-level cleaning power in one bottle!” version.
In this one, Toma Ikuta explains Ariel’s effectiveness to a researcher played by Eito Kawahara.
It has a refreshing feel with a blue sky backdrop.
The background music uses the “Hallelujah Chorus,” one of the pieces from Handel’s Messiah.
Since “Messiah” means “savior,” it might be suggesting that the product can solve troublesome situations.