[Ariel Commercial] Popular and Historical Commercials Summary [2026]
When you think of Ariel, it’s a staple laundry detergent in Japan, first released in 1986.
Nowadays, in addition to liquid detergents, gel-ball type detergents—where the detergent ingredients are wrapped in a film—are also available.
Every time Ariel launches a new product, new commercials are aired one after another, so you often see Ariel ads when watching TV.
In this article, we’ll showcase Ariel commercials all at once, both old and new.
Be sure to pay attention to the star-studded cast, including Toma Ikuta, who has served as the CM character for many years and appeared in numerous commercials.
- A compilation of commercials starring Toma Ikuta. A collection packed with charm.
- Mio Imada’s Commercials: Complete History and CM Appearances [2026]
- Ariel commercial song
- [iichiko Commercials] Popular and All-Time Commercials Collection [2026]
- P&G commercials: A compilation of ads for detergents, fabric softeners, deodorizers, and more.
- [February 2026] A comprehensive look at the latest commercials! A roundup of must-see ads
- A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Ayataka Commercials] Popular and Historic Ads Compilation [2026]
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
- [Aflac Commercials] Popular and All-Time Commercials Roundup [2026]
- Kao’s commercial song. A popular jingle.
- ORIX Group commercial. Introducing the memorable commercial’s music and cast.
[Ariel Commercials] Popular and Past Commercials Summary [2026] (21–30)
P&G Ariel “24-Hour Strong Antibacterial Protection Even During the Rainy Season”Toma Ikuta
During the rainy season, everyone struggles with the “laundry problem.” You can’t hang clothes outside, they don’t dry easily, and above all, there’s that indoor-drying smell.
A parent and child feel down as they look out at the rain and their laundry hanging inside… when Toma Ikuta suddenly appears, dancing with an umbrella.
He promotes Ariel’s 24-hour antibacterial effect that keeps indoor-dried laundry okay and odor-free! But honestly, it’s hard not to get distracted by Toma Ikuta’s light-footed moves and the musical-like backdrop in this commercial (lol).
P&G Ariel Power Gel Ball 3D “Birth of Gel Ball 3D” VersionToma Ikuta
The commercial for Ariel Power Gel Ball 3D, titled “Birth of Gel Ball 3D,” features Toma Ikuta as an Ariel research scientist.
Looking at a row of shirts that gradually yellowed despite repeated washing, he expresses the frustration that until now, people had no choice but to give up on those stains.
But with the new Gel Ball 3D, there’s no need to give up anymore! The ad showcases the process of creating the gel balls, how they wash away yellowing from laundry, and even the surprising effect of making shirts look whiter with gel balls.
It ends with the punchline: “Unbelievable? It’s Ariel, of course.”
P&G Ariel “Super Time-Saving” VersionToma Ikuta
This is Ariel’s “Super Quick” commercial.
This one features as many as five researchers, which might make it feel more like a real laboratory.
The CG and background music in the ad fit together nicely, and the music during the stain-removal scene is especially fresh—it really gives you that “ah, it’s gone!” feeling.
It’s a clever commercial that makes you think, “I hope they keep working hard on stain research from here on out.”
P&G Ariel “Kids’ Socks (Children’s Socks)” VersionTsuyoshi Kusanagi
When you think of Ariel commercials, many people probably think of Tsuyoshi Kusanagi, right? He gives off such a gentle dad vibe, and the series had a warm, soothing feel whenever you watched it.
In this Ariel Plus commercial, the ‘Kids Socks’ edition, it shows that even mud-caked clothes—and socks—your child brings home can come out clean.
And as always, Kusanagi’s presence and his pleasant narration draw you in.
It’s the kind of commercial that somehow makes you feel at ease just by watching it.
P&G Ariel: “Announcement! The Truth About Odor Comeback”Toma Ikuta
A series of commercials aired in 2018 featuring Toma Ikuta.
It opens with a narration saying “The science of laundry: Ariel,” then Toma Ikuta appears, evoking the image of presenting research findings.
He emphatically highlights Ariel’s strengths—its antibacterial and disinfecting power that prevents odors from returning.
It seems Toma Ikuta is portrayed as an Ariel researcher!
P&G Ariel: “The Third Detergent Arrives”Toma Ikuta
These days, gel ball detergents have really become the norm, haven’t they? This is the “The Third Type of Detergent Arrives” commercial.
It features Toma Ikuta, Ariel’s image character, and Miranda Kerr, who also appears in Bold’s commercials.
Both of them have such amazing figures that they look great striking poses—it hardly feels like a laundry detergent commercial.
Still, at the beginning they make sure to pinch a gel ball between their fingers to give it a proper spotlight.
It’s a commercial where you end up more captivated by the two of them than by the gel balls.
P&G Ariel “Siblings” Version
This is the Ariel commercial song sung with a gentle voice.
It has a soft atmosphere with a hint of cheerfulness.
The commercial shows a brother and sister doing laundry, which is unexpectedly soothing and comforting.
There is also a night version of this commercial that uses the same song, but with arrangements tailored to the nighttime mood, making it sound like a different piece.