[Ariel Commercial] Popular and Historical Commercials Summary [2026]
When you think of Ariel, it’s a staple laundry detergent in Japan, first released in 1986.
Nowadays, in addition to liquid detergents, gel-ball type detergents—where the detergent ingredients are wrapped in a film—are also available.
Every time Ariel launches a new product, new commercials are aired one after another, so you often see Ariel ads when watching TV.
In this article, we’ll showcase Ariel commercials all at once, both old and new.
Be sure to pay attention to the star-studded cast, including Toma Ikuta, who has served as the CM character for many years and appeared in numerous commercials.
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[Ariel Commercials] Popular and Past Commercials Summary [2026] (21–30)
P&G Ariel “24-Hour Strong Antibacterial Protection Even During the Rainy Season”Toma Ikuta
During the rainy season, everyone struggles with the “laundry problem.” You can’t hang clothes outside, they don’t dry easily, and above all, there’s that indoor-drying smell.
A parent and child feel down as they look out at the rain and their laundry hanging inside… when Toma Ikuta suddenly appears, dancing with an umbrella.
He promotes Ariel’s 24-hour antibacterial effect that keeps indoor-dried laundry okay and odor-free! But honestly, it’s hard not to get distracted by Toma Ikuta’s light-footed moves and the musical-like backdrop in this commercial (lol).
P&G Ariel “One Day” VersionTsuyoshi Kusanagi
This commercial conveys Tsuyoshi Kusanagi’s gentle image just as it is.
It’s the Ariel “One Day” spot, like a model of a good dad and a kind husband.
The focus on “what we take for granted isn’t actually guaranteed”—such as towels staying white and no unpleasant odors even when used at night—and the considerate care for family are a bit moving.
A husband who notices and appreciates his wife’s thoughtful touches is wonderful, isn’t he? It’s a commercial that makes you want to reexamine the things you assume are just a given.
P&G Ariel Power Gel Ball 3D “Birth of Gel Ball 3D” VersionToma Ikuta
The commercial for Ariel Power Gel Ball 3D, titled “Birth of Gel Ball 3D,” features Toma Ikuta as an Ariel research scientist.
Looking at a row of shirts that gradually yellowed despite repeated washing, he expresses the frustration that until now, people had no choice but to give up on those stains.
But with the new Gel Ball 3D, there’s no need to give up anymore! The ad showcases the process of creating the gel balls, how they wash away yellowing from laundry, and even the surprising effect of making shirts look whiter with gel balls.
It ends with the punchline: “Unbelievable? It’s Ariel, of course.”
P&G Ariel “Three Promises” editionTsuyoshi Kusanagi
This is the “Three Promises” commercial for Ariel laundry detergent, for which Tsuyoshi Kusanagi served as the image character.
The ad aired in 2009 and became popular for showcasing Kusanagi’s image as a good husband.
In the commercial, Kusanagi arrives at a hotel looking tired, pulling a suitcase—apparently on a business trip.
When he opens the suitcase, inside is his usual pure white T-shirt.
The ad conveys how comforting and calming it feels to put on a familiar T-shirt, even in an unfamiliar place.
P&G Ariel “Kids’ Socks (Children’s Socks)” VersionTsuyoshi Kusanagi
When you think of Ariel commercials, many people probably think of Tsuyoshi Kusanagi, right? He gives off such a gentle dad vibe, and the series had a warm, soothing feel whenever you watched it.
In this Ariel Plus commercial, the ‘Kids Socks’ edition, it shows that even mud-caked clothes—and socks—your child brings home can come out clean.
And as always, Kusanagi’s presence and his pleasant narration draw you in.
It’s the kind of commercial that somehow makes you feel at ease just by watching it.
P&G Ariel Speed Plus “Ultra Quick” Version
This is the commercial video for Ariel Science Plus “Ultra Quick.” The music for it was created by Yasuaki Shimizu, a saxophonist, composer, and music producer.
He is also active as Yasuaki Shimizu & Saxophonettes.
P&G Ariel Gel Ball 3D “One sold every 0.3 seconds!” versionBananaman
“Hey there! I’m Liquid Detergent!” “And I’m Gel Ball!” This commercial kicks off as if a comedy duo is about to start their routine—it’s the Ariel Gel Ball 3D “One sold every 0.3 seconds!” edition.
Liquid detergent and gel balls are chatting—don’t those voices sound familiar? The comedy duo Banana Man provides the voice acting: Himura plays the liquid detergent, and Shitara voices the gel ball.
They clearly convey how amazing the gel balls are, highlighting their cleaning power and convenience.
The two even make a brief on-screen appearance at the end.