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[Ariel Commercial] Popular and Historical Commercials Summary [2026]

When you think of Ariel, it’s a staple laundry detergent in Japan, first released in 1986.

Nowadays, in addition to liquid detergents, gel-ball type detergents—where the detergent ingredients are wrapped in a film—are also available.

Every time Ariel launches a new product, new commercials are aired one after another, so you often see Ariel ads when watching TV.

In this article, we’ll showcase Ariel commercials all at once, both old and new.

Be sure to pay attention to the star-studded cast, including Toma Ikuta, who has served as the CM character for many years and appeared in numerous commercials.

[Ariel Commercials] Popular Ads and All-Time Commercials Summary [2026] (31–40)

P&G Ariel “Judo: Ai Kobayashi”Ai Kobayashi

P&G Ariel Revo “Judo” Ai Kobayashi

This is the Ariel Revo commercial titled “Judo: Ai Kobayashi,” featuring judoka Ai Kobayashi.

Sports inevitably come with sweat odors and stains, right? When Kobayashi says, “If it means I can make the national team, I don’t mind being the sweatiest-smelling girl in Japan,” you can really feel her dedication as an athlete.

But she’s also ready to take it on—determined to wipe out sweat odors completely—which is just as cool.

The ad also effectively conveys that with Ariel Revo, you get a powerful clean even with just one rinse.

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P&G Ariel/Bold Gel Ball Booster “Street Interview” VersionBananaman

[CM] P&G Ariel Gel Ball Booster

This commercial starts off like a typical on-the-street interview.

In Ariel’s Gel Ball Booster “Street Interview” version, ordinary people share what they think, and then the comedy duo Bananaman appears outside the frame to explain how that’s actually not the case.

The idea that you should use more detergent for tougher stains is wrong—instead, Shitara recommends using gel balls with stronger cleaning and stain-decomposing power.

The difference in breakdown power compared to liquid detergent is obvious at a glance, and Himura—who keeps reacting with the general public, saying “Ohhh” and “Wow”—is adorable, too (lol).

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P&G Ariel Power Gel Ball 3D

Ariel Power Gel Ball 3D — 15 seconds

An Ariel commercial depicting how gel pods are made in a factory.

The music featured in this ad is by composer, arranger, and music producer Yuki Ono, who creates music for a wide range of commercial songs, TV shows, films, and games.

With its bright horn tones, the piece instantly gives the product a vivid, glamorous impression.

The music even makes the factory’s conveyor lines feel like a fashion-show runway.

The products striding confidently down the runway, together with the music that adorns them, conjure up the image of astonishingly effective laundry results.

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P&G Ariel “How to Gel Ball” VersionToma Ikuta, Rena Haruyama, Risa Mizuki

"How To Gel Ball" Commercial | Ariel Laundry Detergent | P&G 586×330 MOV

This is a commercial for Ariel Gel Ball laundry detergent featuring Toma Ikuta in a lab coat.

As the title “How to Gel Ball” suggests, it teaches you how to use the gel balls.

Two women, who appear to be researchers, clearly explain that you shouldn’t put them in the detergent drawer; instead, place the gel ball directly into the drum and then load the laundry on top.

But because they deliver the explanation while singing and dancing lightly, it becomes a bit silly—and you can’t help but laugh.

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P&G Ariel Speed Plus “Ultra Quick” Version

[HD] Toma Ikuta Ariel “Ultra Quick” Version TV Commercial (30 seconds)

This is the commercial video for Ariel Science Plus “Ultra Quick.” The music for it was created by Yasuaki Shimizu, a saxophonist, composer, and music producer.

He is also active as Yasuaki Shimizu & Saxophonettes.

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