[Ariel Commercial] Popular and Historical Commercials Summary [2026]
When you think of Ariel, it’s a staple laundry detergent in Japan, first released in 1986.
Nowadays, in addition to liquid detergents, gel-ball type detergents—where the detergent ingredients are wrapped in a film—are also available.
Every time Ariel launches a new product, new commercials are aired one after another, so you often see Ariel ads when watching TV.
In this article, we’ll showcase Ariel commercials all at once, both old and new.
Be sure to pay attention to the star-studded cast, including Toma Ikuta, who has served as the CM character for many years and appeared in numerous commercials.
- A compilation of commercials starring Toma Ikuta. A collection packed with charm.
- Mio Imada’s Commercials: Complete History and CM Appearances [2026]
- Ariel commercial song
- [iichiko Commercials] Popular and All-Time Commercials Collection [2026]
- P&G commercials: A compilation of ads for detergents, fabric softeners, deodorizers, and more.
- [February 2026] A comprehensive look at the latest commercials! A roundup of must-see ads
- A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Ayataka Commercials] Popular and Historic Ads Compilation [2026]
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
- [Aflac Commercials] Popular and All-Time Commercials Roundup [2026]
- Kao’s commercial song. A popular jingle.
- ORIX Group commercial. Introducing the memorable commercial’s music and cast.
[Ariel Commercials] Popular and Past Commercials Summary [2026] (21–30)
P&G Ariel Gel Ball 3D “One sold every 0.3 seconds!” versionBananaman
“Hey there! I’m Liquid Detergent!” “And I’m Gel Ball!” This commercial kicks off as if a comedy duo is about to start their routine—it’s the Ariel Gel Ball 3D “One sold every 0.3 seconds!” edition.
Liquid detergent and gel balls are chatting—don’t those voices sound familiar? The comedy duo Banana Man provides the voice acting: Himura plays the liquid detergent, and Shitara voices the gel ball.
They clearly convey how amazing the gel balls are, highlighting their cleaning power and convenience.
The two even make a brief on-screen appearance at the end.
P&G Ariel Sports Liquid Detergent “Hands-Free Refill” VersionNaomi Osaka
Many people buy refill packs of detergent because they’re cheap and eco-friendly, but isn’t refilling a real hassle? After watching this commercial, you’ll definitely think, “Is it really that easy?” It’s the ‘Hands-Free Refill’ spot for Ariel Sports liquid detergent featuring pro tennis player Naomi Osaka.
At first glance, it looks like a regular refill pack, but even if you open the cap and turn it upside down, no detergent comes out.
Just check the orientation, snap it into the bottle until you hear a click, and then in an instant the detergent is drawn into the bottle! Just like Naomi Osaka’s reaction, seeing it makes you want to try it yourself (lol).
[Ariel Commercials] Popular Ads and All-Time Commercials Summary [2026] (31–40)
P&G Ariel Sports Liquid Detergent “Birth” EditionToma Ikuta, Naomi Osaka
Ariel’s brand ambassador Toma Ikuta and professional tennis player Naomi Osaka appear in the commercial for Ariel laundry detergent, the “Birth of the Sports Liquid Detergent” edition.
Athletes move intensely, where every split second counts and they put everything on the line.
They can’t worry about getting their clothes dirty.
And when it comes to sports, sweat is inevitable.
Many parents whose children are in athletic clubs probably struggle with odors and stains, right? This commercial introduces a powerful detergent that looks ready to solve those problems.
P&G Ariel Mite-Repellent Plus: “Announcement” EditionToma Ikuta, YOU, Miyuki Oshima
Just hearing the word “dust mites” makes me feel itchy, but since they’re tiny and invisible, many people don’t worry about them that much.
Then occasionally a TV show shocks us with how many there actually are.
In this commercial, Toma Ikuta appears as the “Head of the Anti-Mite Task Force,” answering questions posed by a homemaker with children.
The lineup of homemakers is star-studded too, featuring Akane Ohsawa, YOU, and Miyuki Oshima from Morisanchu.
It conveys how amazing it is that simply washing with this detergent adds an anti-mite effect.
P&G Ariel “One Day” VersionTsuyoshi Kusanagi
This commercial conveys Tsuyoshi Kusanagi’s gentle image just as it is.
It’s the Ariel “One Day” spot, like a model of a good dad and a kind husband.
The focus on “what we take for granted isn’t actually guaranteed”—such as towels staying white and no unpleasant odors even when used at night—and the considerate care for family are a bit moving.
A husband who notices and appreciates his wife’s thoughtful touches is wonderful, isn’t he? It’s a commercial that makes you want to reexamine the things you assume are just a given.
P&G Ariel “Three Promises” editionTsuyoshi Kusanagi
This is the “Three Promises” commercial for Ariel laundry detergent, for which Tsuyoshi Kusanagi served as the image character.
The ad aired in 2009 and became popular for showcasing Kusanagi’s image as a good husband.
In the commercial, Kusanagi arrives at a hotel looking tired, pulling a suitcase—apparently on a business trip.
When he opens the suitcase, inside is his usual pure white T-shirt.
The ad conveys how comforting and calming it feels to put on a familiar T-shirt, even in an unfamiliar place.
P&G Ariel “Pillow Fight” VersionTsuyoshi Kusanagi
The song playing in the background of the commercial featuring Tsuyoshi Kusanagi as a so-called “ikumen” (a hands-on dad) and his family blends nicely with his simple narration, creating an elegant warmth.
The husband who cheerfully sends his wife off to a class reunion and expresses gratitude for her usual efforts comes across very favorably, doesn’t he? A high-performance detergent should also be well-received by cleanliness-loving Japanese consumers.
