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[Ariel Commercial] Popular and Historical Commercials Summary [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

When you think of Ariel, it’s a staple laundry detergent in Japan, first released in 1986.

Nowadays, in addition to liquid detergents, gel-ball type detergents—where the detergent ingredients are wrapped in a film—are also available.

Every time Ariel launches a new product, new commercials are aired one after another, so you often see Ariel ads when watching TV.

In this article, we’ll showcase Ariel commercials all at once, both old and new.

Be sure to pay attention to the star-studded cast, including Toma Ikuta, who has served as the CM character for many years and appeared in numerous commercials.

[Ariel Commercials] Popular and All-Time Commercials Summary [2026] (11–20)

P&G Ariel Gel Ball 4D Pro Clean “Breaking Limits Challenge”Toma Ikuta, Abareru-kun

[Ariel Gel Ball 4D Pro Clean] Breakthrough Challenge Version 30 seconds

This features Toma Ikuta appearing as a chief researcher for Ariel.

He takes part in Spain’s tomato festival, where Abareru-kun’s pure white T-shirt gets stained bright red.

Using the Gold Gel Ball to wash it, they restore the shirt to its pristine white.

Abareru-kun and the festival participants are impressed by how completely the stains were removed.

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P&G Ariel “Gel Ball Grand Thanksgiving” VersionToma Ikuta, Fuma Kikuchi, Hirohisa Ota, Chihiro Kondo, Chiaki Horan, Kazuki Iio, Ai Tominaga

[August 2023] P&G Bold Gel Ball Grand Thanksgiving Festival Retail [Video Ad]

This collaboration features Toma Ikuta as Ariel’s lead researcher and Fuma Kikuchi as Bold’s “Laundry Daimyo.” It shows the married couple Hirohisa Ohta and Chihiro Kondo, Chiaki Horan, Kazuki Iio, and Ai Tominaga each being impressed by the results they achieved using Ariel or Bold.

In the end, it announces a giveaway of one million Gel Ball pods as a token of gratitude to the many people who have used the products.

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P&G Ariel Disinfecting Plus: “Japan’s only! Double power of disinfection and antibacterial protection”Toma Ikuta

[Ariel Disinfect Plus] Japan’s only! Double power of disinfection and antibacterial action – 30-second version

Ariel’s Disinfect Plus “Japan’s Only! Double Power of Disinfection and Antibacterial” spot conveys the message that Ariel is the only detergent in Japan with disinfecting efficacy.

In it, Toma Ikuta plays a section chief who explains the product’s appeal to a researcher played by Eito Kawahara.

The background music features the “Hallelujah Chorus” from Messiah, whose grand sound and chorus heighten the bright, uplifting mood in the latter half.

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P&G Ariel Gel Ball 4D “Even Indoors, It’s Amazing” VersionAhn Mika

Ariel Gel Ball 4D: Amazing Even with Indoor Drying - 15 Seconds

The P&G Ariel Gel Ball 4D commercial: “Amazing even when dried indoors” edition.

In this version, Anmika appears with the flair of a news program opener and explains the product’s appeal.

Not only is her explanation easy to understand, but the way she speaks—like she’s talking directly to you—gives it a friendly vibe.

Another key point is how crisp and snappy her delivery feels.

Combined with her lively expressions, it’s the kind of ad you’ll want to watch again and again.

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P&G Ariel Disinfection Plus: “Powerful Foam Formula—Lifts and Removes Dirt, Odors, and Even Bacteria Nests in the Washing Machine through Disinfection!”Toma Ikuta

P&G Ariel Disinfection Plus Commercial: “Amazing Foaming Formula—Lifts and Removes Dirt, Odors, and Even Bacteria Nests in the Washing Machine! Meat Sauce” Version (30 seconds)

This is a commercial that introduces the powerful cleaning performance of Ariel Disinfectant Plus through mishaps that occur in a laboratory.

Even tough stains like meat sauce—often seen as difficult—can be easily removed with Ariel Disinfectant Plus, which comes across through Toma Ikuta’s confident expression.

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P&G Ariel “Yellowing from Seasonal Wardrobe Change” EditionToma Ikuta

[Ariel Deep Clean & Deodorizer] Detergent + bleach-level cleaning power in one bottle! 15 seconds: Tackling yellowing when switching seasonal clothes

P&G’s Ariel commercial, “Yellowing When Changing Seasonal Clothes.” In this spot, Toma Ikuta hangs laundry under a blue sky while explaining the product.

Adding a sense of openness and grandeur to the commercial’s refreshingly clean feel is the “Hallelujah Chorus” from Messiah.

That melody, repeating the word “Hallelujah,” is probably something everyone has heard before.

Incidentally, “hallelujah” carries a nuance of blessing, so it pairs well with the joy of laundry being washed clean.

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[Ariel Commercials] Popular and Past Commercials Summary [2026] (21–30)

P&G Ariel Living-Dry Gel Ball 3D “Indoor Drying Rescue” VersionToma Ikuta

Ariel Living Dry Gel Ball 3D – Indoor Drying Rescue Edition [30 seconds]

This commercial featuring Toma Ikuta is Ariel’s “Living-Dry Gel Ball 3D,” released in March 2018.

Many people struggle with musty odors when drying laundry indoors, and the ad promotes that this detergent reduces that smell thanks to its antibacterial action.

By the way, “antibacterial” does not mean it reduces or kills bacteria, but rather that it inhibits their growth, so if your washing machine has developed too much mold, be sure to clean it.

The music is an original track for the commercial, composed by Yuki Ono—a composer, arranger, and music producer who has worked as a sound designer in New York and primarily creates music for commercials.

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