![[Ariel Commercial] Popular and Historical Commercials Summary [2026]](https://i.ytimg.com/vi_webp/C1PKUClxXVQ/maxresdefault.webp)
When you think of Ariel, it’s a staple laundry detergent in Japan, first released in 1986.
Nowadays, in addition to liquid detergents, gel-ball type detergents—where the detergent ingredients are wrapped in a film—are also available.
Every time Ariel launches a new product, new commercials are aired one after another, so you often see Ariel ads when watching TV.
In this article, we’ll showcase Ariel commercials all at once, both old and new.
Be sure to pay attention to the star-studded cast, including Toma Ikuta, who has served as the CM character for many years and appeared in numerous commercials.
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[Ariel Commercials] Popular and All-Time Commercials Summary [2026] (1–10)
P&G Ariel “Gel Ball Pro Indoor Drying Completely Easy Amazing Detergent” / “Ariel Gel Ball Pro Graduation from Liquid Detergent” / “99% Whole Washer Disinfection Triple Sterilization”Mio Imada, Koji Yamamoto
It’s a funny commercial featuring Koji Yamamoto, who says “Ariène!” and doesn’t believe in Ariel’s effectiveness, and Mio Imada, who replies “It’s Ariel!” while showcasing its powerful results.
They strongly highlight the appeal of Ariel’s products, including deodorizing power, cleaning performance, and ease of use.
P&G Ariel Whole Washing Machine Disinfection Summer Scary Stories: “Washing Machine Drum” Edition / “Clothing” EditionMio Imada, Koji Yamamoto
This commercial energetically highlights the effects you can get by using Ariel’s Drum Cleaner Disinfectant.
It explains that the unpleasant odor in a damp, clammy washer drum is caused by bacteria that have multiplied there—and that Ariel’s Drum Cleaner Disinfectant can solve the problem.
The setup, with Mio Imada describing the spread of bacteria like a scary summer story and Koji Yamamoto reacting in fear, adds a comedic touch.
The subsequent shift to bright visuals suggests that the odor has been eliminated.
P&G Ariel Ultra Antibacterial Premium “Sports” Version KyushuMio Imada, Koji Yamamoto
This commercial promotes Ariel Ultra Antibacterial Premium by showing that it thoroughly removes stains that would normally require bleach.
It focuses on the dirt on sports club uniforms, expressing how even stubborn grime comes out clean.
Koji Yamamoto appears as Section Chief Arielle, and Mio Imada comically explains the product’s effectiveness.
By showing them washing a garment labeled “Kyushu,” it also conveys a desire to send support to Kyushu.
P&G Ariel MiRAi “Past vs. Future” / “Which detergent can make clothes look like new?”Mio Imada, Koji Yamamoto
This commercial compares Ariel MiRAi with conventional detergents to clearly showcase how superior it is.
It focuses on recurring “zombie odors” and built-up fermentation smells, demonstrating that Ariel MiRAi restores clothes to a like-new condition.
The contrast between Koji Yamamoto, who struggles with unpleasant odors, and Mio Imada, who is enveloped in a fresh, like-new scent, effectively conveys the product’s deodorizing power.
Including real user feedback also adds to the overall credibility.
P&G Ariel Ultra Antibacterial Premium “Personal Deodorizing” VersionToma Ikuta
This is a commercial for Ariel Ultra Antibacterial Premium, memorable for Toma Ikuta repeatedly shouting “Personal deodorization!!” at the top of his voice.
It highlights how it thoroughly eliminates odors on laundry, such as sweat, age-related smells, and damp, musty odors.
By addressing each person’s individual odor concerns, it emphasizes that it’s essentially tailored just for you.
P&G Ariel Ultra Antibacterial Premium “Eliminate Odors at the Root”Mio Imada, Koji Yamamoto
This commercial showcases the effectiveness of Ariel Ultra Antibacterial Premium through an exchange between Mio Imada and Koji Yamamoto.
When Mr.
Yamamoto is concerned about the smell of his towels, Ms.
Imada recommends Ultra Antibacterial Premium, conveying that it removes odors at a bleach-like level.
The final scene, where he smiles at the fresh scent of the towel, expresses that the odor has been thoroughly eliminated.
P&G Ariel Sports Liquid Detergent “Birth” EditionNaomi Osaka
This commercial promotes Ariel’s ability to solve athletes’ concerns about sweat and dirt—things that are inseparable from working hard in sports.
It spotlights Naomi Osaka, detailing where and what kinds of stains might occur.
It also shows which ingredients in Ariel Sports are effective against those stains and what happens when you use it.
The change in brightness between the before and after shots suggests that the clothes become fresher, which is also emphasized in the ad.