Lovely commercial jingle

A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You probably find that you come across commercials for laundry detergents and fabric softeners more often than you’d expect.

Various manufacturers release a range of products, and there are plenty of commercials highlighting each one’s cleaning power and feel in use.

In this article, we’ll showcase a whole lineup of those detergent and fabric softener ads.

From spots featuring popular actors to ones with standout background music or buzzworthy humor and direction, these commercials are packed with highlights.

Take this opportunity to sit back and enjoy them.

Compilation of detergent and fabric softener commercials: from friendly to humorous presentations (61–70)

Kao Attack: “Soaking-Level” VersionMasaki Suda, Tomoko Murakami

Kao Attack Soak-Level Version TV Commercial – Masaki Suda, Tomoko Murakami

Masaki Suda appears before Tomoko Murakami, who’s worried that “the collar grime won’t come out unless I soak it,” and recommends Attack Antibacterial EX.

The ad emphasizes its powerful cleaning performance that removes collar stains with a regular wash, and to express this power-up, children appear in comically muscular form.

It’s a friendly, gently humorous commercial that makes you chuckle.

Raise the rankinglower

Report a problem

Kao Attack “Sun-Dried Level” VersionMasaki Suda, Tomoko Murakami

Kao Attack Sun-Dried Level Commercial: Masaki Suda, Kazuko Kurosawa

This footage of Kazuko Kurosawa singing in high spirits is from a commercial for Attack Antibacterial EX for Indoor Drying.

Drying laundry indoors raises humidity and makes odors a concern, but Masaki Suda explains that this detergent solves that problem.

Pay attention to Suda’s expression as he’s overwhelmed by Kurosawa’s high-energy performance.

Raise the rankinglower

Report a problem

P&G Bold Orange Gel Ball “Fragrance” VersionKailin Russo

P&G TV commercial – New release: Bold Orange Gel Ball, Fragrance Edition – Yamada Cameron

This commercial promotes the launch of the orange gel pods following the pink ones, highlighting that you can now enjoy a new fragrance.

Featuring Cailin Russo in a distinctive outfit, she cheerfully introduces the product, conveying the uplifting feeling of its glamorous scent.

It also emphasizes that this is the third detergent after the pink version and clearly explains how easy it is to use.

Raise the rankinglower

Report a problem

P&G Lenor Citric Acid In Ultra Deodorizer “Angry Eyeball Father” VersionDaigo Nishihata

Lenor Citric Acid In Ultra Deodorizer — Angry Eyeball Dad Version, 30 seconds

In this commercial, Eyeball Father angrily says, “Don’t lump Lenor Citric Acid In Super Deodorizing together with just any old fabric softener.” It’s the familiar series of ads where Daigo Nishihata plays the protagonist from the anime GeGeGe no Kitaro.

The product promotes that, when added together with your detergent during washing, it thoroughly removes even strong odors.

Rather than masking smells with added fragrance, it confidently claims to truly deodorize—so many people are probably thinking, “I want to try it.”

Raise the rankinglower

Report a problem

P&G Lenor Antibacterial Beads: “Shuzo’s on the Go” / “Quiz: Mold Prevention”Shuzo Matsuoka

Lenor Antibacterial Beads: Shuzo’s On the Go (30 seconds)

Lenor Antibacterial Beads - Quiz: Anti-Mold Edition (15 seconds)

In this Lenor commercial, Shuzo Matsuoka appears wearing an elephant trunk! In the “Shu-zo Goes Ele-phantastic” segment, he visits ordinary households to solve laundry troubles, and in the “Quizzo/Anti-Mold” segment, he takes on quizzes about Lenor, highlighting not only its deodorizing power but also its anti-mold effect for the washing machine drum.

Raise the rankinglower

Report a problem

P&G Pantene: “From 6/1, that guy is appointed as Pantene’s new commercial character. Who is he?” version

From June 1, that guy will be appointed as the new Pantene commercial character. Who is he?

This commercial announces that a new person will be appointed as a Pantene CM character starting in June 2025.

Their identity has not been revealed; in this spot, they appear only as a silhouette and by voice.

However, many viewers may find the voice very familiar.

The comments section of the commercial posted on P&G’s official YouTube channel is already filled with messages from this man’s fans!

Raise the rankinglower

Report a problem

P&G Lenor Antibacterial Beads: ‘Beegma Arrives’ VersionShuzo Matsuoka

Lenor Antibacterial Beads – “Beegma Debut” 30-second version

This commercial conveys that using Lenor achieves deodorization on par with boiling, shown through appearances by Shuzo Matsuoka using it.

Beegma shows up to help the odor-troubled Shuzo Matsuoka and recommends Lenor.

When he tries it, the stubborn odors are eliminated, and Shuzo Matsuoka breaks into a smile.

That powerful smile also seems to express the strong deodorizing effect, doesn’t it?

Raise the rankinglower

Report a problem