A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
You probably find that you come across commercials for laundry detergents and fabric softeners more often than you’d expect.
Various manufacturers release a range of products, and there are plenty of commercials highlighting each one’s cleaning power and feel in use.
In this article, we’ll showcase a whole lineup of those detergent and fabric softener ads.
From spots featuring popular actors to ones with standout background music or buzzworthy humor and direction, these commercials are packed with highlights.
Take this opportunity to sit back and enjoy them.
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Compilation of detergent and fabric softener commercials: from friendly to humorous presentations (61–70)
Kao Humming Deodorizing Sensation: Your Humming “Indoor Drying” EditionShun Oguri
This commercial conveys, through Shun Oguri earnestly engaging with the laundry, that using Humming Deodorizing Effect reduces the smell of indoor drying.
A key point is how delighted Shun Oguri looks throughout; the way he happily buries his face in the laundry suggests a rich, pleasant fragrance.
His spontaneous singing to his family further emphasizes a sense of happiness.
P&G Pantene: “From 6/1, that guy is appointed as Pantene’s new commercial character. Who is he?” version
This commercial announces that a new person will be appointed as a Pantene CM character starting in June 2025.
Their identity has not been revealed; in this spot, they appear only as a silhouette and by voice.
However, many viewers may find the voice very familiar.
The comments section of the commercial posted on P&G’s official YouTube channel is already filled with messages from this man’s fans!
Kao Humming Deodorant Effect ‘Your Humming also comes in an Indoor-Drying type’ versionShun Oguri
Featuring Shun Oguri playing a father who does the laundry after coming home from work, this is a commercial for Humming.
It highlights, with an original song, that even if you can only do laundry at night and have to dry it indoors, you can still enjoy fresh, odor-free results.
Through the smiles of Oguri and his family, that refreshing feeling really comes across.
Kao Flair Fragrance ‘Morning Freshness that Lasts – Mei Nagano’ EditionMei Nagano
This commercial conveys when Kao’s Flair Fragrance releases its scent by depicting scenes from Mei Nagano’s everyday life.
The way the fragrance gently spreads at unexpected moments is expressed with petal-like visuals, creating a clear sense of elegance.
The overall smiles also make it evident that the glamorous scent is closely tied to positive emotions.
P&G Bold Puni-Puni Gel Balls “The Secret of the Squishiness” Version
This commercial gives a straightforward explanation of how gel pods—the third form of detergent—are made possible and how they can be used.
It focuses mainly on the film that envelops the detergent, showcasing in various ways the technology that keeps it from breaking except in water.
The curious feature that it won’t tear under a weight but dissolves immediately in water makes you want to try it for yourself.
P&G “Gel Ball: Caution for Children” Version / For Households with Small Children: “How to Use” Version
Gel pods draw attention for their convenience, but there are also points to be careful about.
This commercial highlights precautions for gel pods and calls on households with children to be mindful.
Because small children may put anything in their mouths out of curiosity, it explains that gel pods—being easy to hold—should be stored out of children’s reach.
It clearly teaches that, even if something is convenient, placing it where it’s easy to grab is not a good idea.
P&G Bold Orange Gel Ball “Fragrance” VersionKailin Russo
This commercial promotes the launch of the orange gel pods following the pink ones, highlighting that you can now enjoy a new fragrance.
Featuring Cailin Russo in a distinctive outfit, she cheerfully introduces the product, conveying the uplifting feeling of its glamorous scent.
It also emphasizes that this is the third detergent after the pink version and clearly explains how easy it is to use.