A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
You probably find that you come across commercials for laundry detergents and fabric softeners more often than you’d expect.
Various manufacturers release a range of products, and there are plenty of commercials highlighting each one’s cleaning power and feel in use.
In this article, we’ll showcase a whole lineup of those detergent and fabric softener ads.
From spots featuring popular actors to ones with standout background music or buzzworthy humor and direction, these commercials are packed with highlights.
Take this opportunity to sit back and enjoy them.
- P&G commercials: A compilation of ads for detergents, fabric softeners, deodorizers, and more.
- Compilation of CM songs for the laundry fabric softener “Bold”
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
- Compilation of Attack commercials: a collection of ads featuring star-studded casts
- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
- A compilation of Unicharm commercials. A roundup of commercials for diapers and sanitary products.
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- From Refreshing Tunes to Moving Songs: A Compilation of Detergent and Fabric Softener Commercial Tracks
- A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
- [Ariel Commercial] Popular and Historical Commercials Summary [2026]
- A compilation of RINREI commercials: TV ads for household cleaners and coating agents.
- A roundup of commercials featuring Kento Kaku. These humor-filled ads are a must-see!
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
A roundup of detergent and fabric softener commercials: from friendly, relatable spots to hilarious ones (71–80)
P&G Bold 2008Hideo Ishiguro, Daisuke Naito
This commercial conveys, through an exchange between Hideo Ishiguro and Daisuke Naito, that using Bold fabric softener can restore a towel’s softness.
When Daisuke Naito looks saddened that his towel has become less soft, Hideo Ishiguro hands him a new towel, and Naito’s face lights up with happiness at how soft it feels.
But just when you think it’s a brand-new towel, it turns out they only used Bold—clearly showcasing how effective it is.
P&G Lenor Eau de Luxe “Fragrance Runway” versionHaruka Ayase
This commercial introduces Lenor Eau de Luxe, a newly launched fabric softener, and appeals by focusing on its biggest charm: the fragrance.
Haruka Ayase, who uses Lenor Eau de Luxe, appears before people who love scents, inviting them to experience the fragrance.
The blissful, dreamy expressions when they catch the scent clearly convey the richness of the aroma.
The predominantly white visuals also evoke the impression of a calm, refined fragrance.
P&G Bold Laundry Daimyo “Room-Drying” VersionFuma Kikuchi
This commercial promotes how Bold Gel Ball solves one of the biggest laundry woes: the musty odor that occurs when drying clothes indoors.
Framed as a scene where the “Laundry Daimyo,” played by Fuma Kikuchi, is briefed on the product, it clearly explains why the odor problem is resolved.
The refreshing scenery in the scene where the daimyo dances also conveys that the smell has been thoroughly eliminated and everything feels fresh.
Compilation of detergent and fabric softener commercials: from relatable to humorous (81–90)
Ariel Speed Plus “Ultra Quick” Version
This is the commercial video for Ariel Science Plus “Ultra Quick.” The music for it was created by Yasuaki Shimizu, a saxophonist, composer, and music producer.
He is also active as Yasuaki Shimizu & Saxophonettes.
P&G Ariel ‘Completely Easy Super Detergent—Unbelievab-ariel’ (Indoor Drying ver.) / (Cleansing ver.)Mio Imada, Koji Yamamoto
This commercial conveys, through the interaction between Mio Imada and Koji Yamamoto, that Ariel gel pods make it easy to achieve powerful cleaning.
When Koji Yamamoto denies that such an effortless detergent could exist, Mio Imada demonstrates it in action; he checks the wash results and the scent, and becomes convinced.
The shift from his sternly skeptical expression to a satisfied smile clearly communicates the product’s strong effectiveness.
P&G Lenor Ultra Deodorant “From now on, hands‑off deodorizing” editionShuzo Matsuoka
This commercial depicts Lenor Ultra Deodorant solving the problem of laundry odors that just won’t go away when you dry clothes indoors.
Shuzo Matsuoka appears before the troubled woman and cheerfully conveys the effectiveness of Lenor Ultra Deodorant.
A key point is that Matsuoka has an elephant’s trunk—this visual emphasizes the elimination of odors.
Kao EMAL: “#EMAL for T-shirts” / “#T-shirt Relatable Moments” / “#Clothes-Lover Relatable Moments”Naomi Watanabe
This commercial highlights how Emal supports various clothing-related concerns and shows that it can solve them.
When used on T-shirts, it helps restore wrinkles and shape; when used on favorite garments, it reduces wear and tear—messages cheerfully conveyed by Naomi Watanabe.
Since the explanation focuses on shape retention, one might wonder whether it also removes sweat and sebum stains, but the ad later provides reassurance on that point as well.
Accompanied by colorful visuals and an upbeat tone, it conveys a positive feeling that your favorites can be kept in great condition.