A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
You probably find that you come across commercials for laundry detergents and fabric softeners more often than you’d expect.
Various manufacturers release a range of products, and there are plenty of commercials highlighting each one’s cleaning power and feel in use.
In this article, we’ll showcase a whole lineup of those detergent and fabric softener ads.
From spots featuring popular actors to ones with standout background music or buzzworthy humor and direction, these commercials are packed with highlights.
Take this opportunity to sit back and enjoy them.
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Compilation of detergent and fabric softener commercials: from friendly presentations to humorous ones (51–60)
Kao Attack: “Soaking-Level” VersionMasaki Suda, Tomoko Murakami
Masaki Suda appears before Tomoko Murakami, who’s worried that “the collar grime won’t come out unless I soak it,” and recommends Attack Antibacterial EX.
The ad emphasizes its powerful cleaning performance that removes collar stains with a regular wash, and to express this power-up, children appear in comically muscular form.
It’s a friendly, gently humorous commercial that makes you chuckle.
Kao Attack “Sun-Dried Level” VersionMasaki Suda, Tomoko Murakami
This footage of Kazuko Kurosawa singing in high spirits is from a commercial for Attack Antibacterial EX for Indoor Drying.
Drying laundry indoors raises humidity and makes odors a concern, but Masaki Suda explains that this detergent solves that problem.
Pay attention to Suda’s expression as he’s overwhelmed by Kurosawa’s high-energy performance.
P&G Ariel Ultra Antibacterial Premium “All-Purpose Detergent Ariel” Version / “99% Triple Disinfection” VersionMio Imada, Koji Yamamoto
This commercial straightforwardly introduces the features built into Ariel Ultra Antibacterial Premium and Ariel Whole-Drum Disinfection.
For Ultra Antibacterial Premium, it highlights the convenience of not needing soap or bleach, while for Whole-Drum Disinfection, it showcases powerful disinfection that covers not only clothing but the washing machine drum itself.
The storyline, in which Koji Yamamoto appears dissatisfied at first but ends up convinced by Mio Imada’s explanation, also conveys the strong effectiveness of the products.
P&G Lenor Citric Acid In Ultra Deodorizer “Angry Eyeball Father” VersionDaigo Nishihata
In this commercial, Eyeball Father angrily says, “Don’t lump Lenor Citric Acid In Super Deodorizing together with just any old fabric softener.” It’s the familiar series of ads where Daigo Nishihata plays the protagonist from the anime GeGeGe no Kitaro.
The product promotes that, when added together with your detergent during washing, it thoroughly removes even strong odors.
Rather than masking smells with added fragrance, it confidently claims to truly deodorize—so many people are probably thinking, “I want to try it.”
Compilation of detergent and fabric softener commercials: from friendly to humorous presentations (61–70)
Kao Humming Deodorizing Sensation: Your Humming “Indoor Drying” EditionShun Oguri
This commercial conveys, through Shun Oguri earnestly engaging with the laundry, that using Humming Deodorizing Effect reduces the smell of indoor drying.
A key point is how delighted Shun Oguri looks throughout; the way he happily buries his face in the laundry suggests a rich, pleasant fragrance.
His spontaneous singing to his family further emphasizes a sense of happiness.
Ariel: Siblings
This is the Ariel commercial song sung with a gentle voice.
It has a soft atmosphere with a hint of cheerfulness.
The commercial shows a brother and sister doing laundry, which is unexpectedly soothing and comforting.
There is also a night version of this commercial that uses the same song, but with arrangements tailored to the nighttime mood, making it sound like a different piece.
Kao Humming Deodorizing Sensation: Your Humming “Indoor Drying” EditionShun Oguri
This commercial conveys, through Shun Oguri earnestly engaging with the laundry, that using Humming Deodorizing Effect reduces the smell of indoor drying.
A key point is how delighted Shun Oguri looks throughout; the way he happily buries his face in the laundry suggests a rich, pleasant fragrance.
His spontaneous singing to his family further emphasizes a sense of happiness.