Lovely commercial jingle

A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You probably find that you come across commercials for laundry detergents and fabric softeners more often than you’d expect.

Various manufacturers release a range of products, and there are plenty of commercials highlighting each one’s cleaning power and feel in use.

In this article, we’ll showcase a whole lineup of those detergent and fabric softener ads.

From spots featuring popular actors to ones with standout background music or buzzworthy humor and direction, these commercials are packed with highlights.

Take this opportunity to sit back and enjoy them.

Compilation of detergent and fabric softener commercials: from friendly to funny (11–20)

Lion Soflan Aroma Rich ‘The scent you love doesn’t change’ version

Yui Aragaki shows off a cute white hoodie look, celebrates her 31st birthday on the day of the commercial shoot — Soflan Aroma Rich new CM 'The scent you love doesn’t change' and making-of

In the Soflan “Aroma Rich” commercial featuring Yui Aragaki in a pure white outfit, the music used is an original CM track composed by Shugo Tokumaru.

The gentle, airy melody perfectly matches the mysterious atmosphere of the flower field where Yui Aragaki stands, leaving a memorable impression.

The soft sounds are woven to suit the product image of offering an unchanging scent, as if you were always in a field of flowers.

It’s a melody that gives the impression you could almost sense a pleasant fragrance just by listening.

Raise the rankinglower

Report a problem

Kao Humming Flair Aroma Beads “Pop Closet” VersionSatomi Ishihara

Kao Humming Flair Aroma Beads POP Closet Version CM Satomi Ishihara

This is a commercial introducing Humming Flair Aroma Beads, which add a lovely fragrance when used during laundry.

After showing how the product is used, it depicts people enjoying the scent of their clothes after washing.

You can really sense the refreshing fragrance from Satomi Ishihara’s expressions!

Raise the rankinglower

Report a problem

P&G Lenor Ultra Deodorant: ‘From now on, set-and-forget deodorizing — Tag-On’ editionShuzo Matsuoka

Lenor Ultra Deodorant: From now on, set-it-and-forget-it deodorizing! 15-second version, tag-on

This commercial shows, through a comical appearance by Shuzo Matsuoka, just how much Lenor Ultra Deodorant can suppress odors.

Shuzo Matsuoka, wearing an elephant’s trunk, appears to help someone troubled by the smell of indoor drying and cheerfully explains Lenor’s effectiveness.

The detailed explanation of its effects, along with visuals that suggest the fragrance spreading, evoke an image of eliminating odors and a fresh, uplifting user experience.

Raise the rankinglower

Report a problem

LION Soflan Aroma Rich “Unhideable Fragrant Bliss (New Two Fragrances)” VersionSuzu Hirose

Soflan Aroma Rich “Unconcealable Fragrant Bliss” (New 2 Scents) / 30 seconds / LION

Soflan Aroma Rich keeps its scent unchanged all day.

In the commercial, Suzu Hirose appears, walking through the city and repeatedly bringing her sleeve to her nose, intoxicated by the fragrance.

She worries that someone might have seen her grinning—but she just can’t stop.

After she gets home, the look on her face as she fully savors the scent is pure happiness.

Raise the rankinglower

Report a problem

P&G Lenor Happiness “The Strongest Tag Team”Haruka Ayase

Lenor Happiness Strongest Tag Team 15 seconds

Lenor Happiness is a fabric softener loved for its luxurious fragrance and soft touch.

This commercial introduces a new scent created by using Lenor Happiness together with Aroma Jewel at the same time.

After Haruka Ayase puts on freshly laundered clothes and steps out of her walk-in closet, she finds herself in a beautiful, refined space reminiscent of a five-star hotel.

It’s, of course, an imagined scene, but the dreamy presentation is enough to make many women want to try it at least once.

Raise the rankinglower

Report a problem

P&G Lenor Citric Acid In Ultra Deodorizing “For Winter Indoor Drying” VersionDaigo Nishihata

Lenor Citric Acid In Ultra Deodorizer – Winter Indoor Drying Version – 15 Seconds

It’s a commercial featuring Daigo Nishihata from Naniwa Danshi appearing as Kitaro from GeGeGe no Kitaro.

Kitaro grimaces at the smell of laundry that’s been dried indoors.

Thinking it shouldn’t be left to dry like that, he rewashes the clothes, adding Lenor “Ultra Deodorizer with Citric Acid.” It’s Medama-oyaji who gives the instructions and product explanation.

The laundry ends up free of unpleasant odors, and Kitaro looks overjoyed.

Raise the rankinglower

Report a problem

A roundup of detergent and fabric softener commercials: from relatable to humorous (21–30)

LION Soflan Aroma Rich ‘Undeniable Fragrant Bliss’ VersionSuzu Hirose

Soflan Aroma Rich “Undeniable Fragrant Bliss” Version / 15 seconds / LION

This commercial promotes Soflan Aroma Rich’s fragrances that bring happiness to everyday life, conveyed through Suzu Hirose’s presence.

It depicts the scent wafting from clothing and how it naturally brings a smile to those who experience it.

Her content expression before going to bed also suggests that the fragrance lasts well over time.

Raise the rankinglower

Report a problem