A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
You probably find that you come across commercials for laundry detergents and fabric softeners more often than you’d expect.
Various manufacturers release a range of products, and there are plenty of commercials highlighting each one’s cleaning power and feel in use.
In this article, we’ll showcase a whole lineup of those detergent and fabric softener ads.
From spots featuring popular actors to ones with standout background music or buzzworthy humor and direction, these commercials are packed with highlights.
Take this opportunity to sit back and enjoy them.
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- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
Compilation of detergent and fabric softener commercials: from friendly to funny (11–20)
P&G Lenor Ultra Deodorant “Old Towel” VersionDaigo Nishihata, Yuna Iio
This commercial features Daigo Nishihata and Yumena Iio appearing as Kitaro and Neko Musume, introducing Lenor’s Citric Acid-in Ultra Deodorizer through their interactions with Medama-oyaji.
It starts with them thinking a towel has been replaced with a brand-new one, then reveals it’s actually the same old towel as always.
Old towels are known for odors returning, and the ad shows how that issue is thoroughly resolved, leaving a scent like new.
Presented with action reminiscent of unleashing a special move, the commercial effectively conveys the strength of its effects.
P&G Ariel “Gel Ball Pro Indoor Drying Completely Easy Amazing Detergent” / “Ariel Gel Ball Pro Graduation from Liquid Detergent” / “99% Whole Washer Disinfection Triple Sterilization”Mio Imada, Koji Yamamoto
It’s a funny commercial featuring Koji Yamamoto, who says “Ariène!” and doesn’t believe in Ariel’s effectiveness, and Mio Imada, who replies “It’s Ariel!” while showcasing its powerful results.
They strongly highlight the appeal of Ariel’s products, including deodorizing power, cleaning performance, and ease of use.
LION Soflan Aroma Rich ‘Undeniable Fragrant Bliss’ VersionSuzu Hirose
This commercial promotes Soflan Aroma Rich’s fragrances that bring happiness to everyday life, conveyed through Suzu Hirose’s presence.
It depicts the scent wafting from clothing and how it naturally brings a smile to those who experience it.
Her content expression before going to bed also suggests that the fragrance lasts well over time.
Kao Attack ZERO: “Wait a second, ‘Auto-Dispense’” / “Small and Long-Lasting”Tori Matsuzaka, Yosuke Sugino
In this story, Tori Matsuzaka appears before Yosuke Sugino, who has small doubts about Attack ZERO, and reassures him by explaining how excellent Attack ZERO is.
It addresses common, minor concerns—such as refill packs compatible with automatic dispensers and the compact size—thoroughly and clearly.
By the end, Sugino looks relieved, showing that his trust in Attack ZERO has grown.
P&G Lenor Happiness “Window of Happiness: Black & Rose”Haruka Ayase
This is a commercial introducing a new fragrance from Lenor Happiness.
Haruka Ayase presents the scent of the product, and it also highlights how using Lenor Happiness makes fabrics feel fluffier.
It’s also striking how Ayase changes into outfits that match the image of each product.
Kao Attack “An Ordinary Day” VersionTori Matsuzaka, Masaki Suda, Kento Kaku, Shotaro Mamiya, Yosuke Sugino
This commercial depicts the everyday reality of frequently encountering dirty laundry, and conveys how Attack helps make those days more comfortable.
Tori Matsuzaka and Masaki Suda, Kento Kaku and Shotaro Mamiya, and Yosuke Sugino each show how they spend their days, gently illustrating the kinds of stains that can happen.
The song that further emphasizes that relaxed, calm atmosphere of daily life is Humbert Humbert’s “Onaji Hanashi” (“The Same Story”).
Its arrangement layers a gentle acoustic guitar with smooth, expansive vocals, and the interplay between the male and female singers conveys a sense of consideration and kindness.
A roundup of detergent and fabric softener commercials: from relatable to humorous (21–30)
Kao Attack Antibacterial EX Easy-Dry Plus “Easy Expert” VersionMasaki Suda, Onidera Tsubaki
This commercial introduces Kao’s Attack Antibacterial EX Quick-Dry Plus, highlighting how it makes everyday laundry easier.
It portrays older sister Onikoroshi Tsubaki trying to simplify housework but struggling with laundry, when her younger brother Masaki Suda suggests using Attack.
The detergent significantly reduces post-wash wrinkles, and you can sense how daily laundry becomes easier from the smile shown at the end.