A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
You probably find that you come across commercials for laundry detergents and fabric softeners more often than you’d expect.
Various manufacturers release a range of products, and there are plenty of commercials highlighting each one’s cleaning power and feel in use.
In this article, we’ll showcase a whole lineup of those detergent and fabric softener ads.
From spots featuring popular actors to ones with standout background music or buzzworthy humor and direction, these commercials are packed with highlights.
Take this opportunity to sit back and enjoy them.
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- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- From Refreshing Tunes to Moving Songs: A Compilation of Detergent and Fabric Softener Commercial Tracks
- A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
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- A compilation of RINREI commercials: TV ads for household cleaners and coating agents.
- A roundup of commercials featuring Kento Kaku. These humor-filled ads are a must-see!
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
Compilation of detergent and fabric softener commercials: from relatable to humorous (91–100)
P&G Lenor Ultra Deodorant “Mom’s Crisis” EditionShuzo Matsuoka, Haruna Kinami
This is a Lenor commercial featuring Shuzo Matsuoka and Haruka Kinami, promoting a fabric softener perfect for the sweaty season.
While Kinami is out shopping, she starts sweating and worries about the smell of her clothes when Matsuoka appears! He says, “It’s okay because I use Lenor Super Deodorant!” and shows how sweat dries quickly and odors aren’t a concern.
It’s a friendly, fast-paced commercial.
NatureLab LAVONS: “Your Best Shirt and the Scent of LAVONS”Yuta Tamamori
This commercial featuring Yuta Tamamori getting ready for a date is for NatureLab’s fabric softener, LAVONS.
Through his grooming routine and the narration, the appeal of the fragrance really comes across.
By not explicitly stating what the scent is, it actually stimulates the imagination even more.
P&G Lenor Aroma Jewel “Shasha’s Song” VersionHaruka Ayase
This piece depicts Haruka Ayase shaking Aroma Jewel and humming a tune as she melts into various fragrances and the spaces that inspired them.
The outfits, colored to match each scent’s image, are absolutely lovely.
Each fragrance was created in collaboration with a world-renowned fragrance maison, highlighting how easily you can experience these scents through your laundry.
P&G Lenor Aroma Jewel “Especially for the Cold Season” VersionHaruka Ayase
Especially in the cold season, there are times—like when you’re on a crowded train or indoors—when you end up sweating because you’re wearing layers, right? The ad shows that even in those moments, using Lenor Aroma Jewel will help with a smooth, dry feel and a pleasant fragrance.
It depicts situations everyone has probably experienced, making the commercial feel relatable and close to everyday life.
“Pillow Fight” VersionTsuyoshi Kusanagi
The song playing in the background of the commercial featuring Tsuyoshi Kusanagi as a so-called “ikumen” (a hands-on dad) and his family blends nicely with his simple narration, creating an elegant warmth.
The husband who cheerfully sends his wife off to a class reunion and expresses gratitude for her usual efforts comes across very favorably, doesn’t he? A high-performance detergent should also be well-received by cleanliness-loving Japanese consumers.
P&G Bold Laundry Daimyo “Bulk Wash”Fuma Kikuchi, Katsumi Koba
The new Bold Gel Ball commercial highlights that it’s a best-of-both-worlds product, combining Febreze’s deodorizing power with Lenor’s fragrance.
The familiar Laundry Daimyo, played by Fuma Kikuchi, makes an appearance, and his playful performance is quite memorable.
Kaikan Parade
This is a commercial that aired around 2011.
It’s a very flashy ad bursting with brightness, and the song is also very bright and refreshing.
It’s performed by Take & Nakamura-kun, the duo known for singing the Bold commercial song.