A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
You probably find that you come across commercials for laundry detergents and fabric softeners more often than you’d expect.
Various manufacturers release a range of products, and there are plenty of commercials highlighting each one’s cleaning power and feel in use.
In this article, we’ll showcase a whole lineup of those detergent and fabric softener ads.
From spots featuring popular actors to ones with standout background music or buzzworthy humor and direction, these commercials are packed with highlights.
Take this opportunity to sit back and enjoy them.
- P&G commercials: A compilation of ads for detergents, fabric softeners, deodorizers, and more.
- Compilation of CM songs for the laundry fabric softener “Bold”
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
- Compilation of Attack commercials: a collection of ads featuring star-studded casts
- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
- A compilation of Unicharm commercials. A roundup of commercials for diapers and sanitary products.
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- From Refreshing Tunes to Moving Songs: A Compilation of Detergent and Fabric Softener Commercial Tracks
- A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
- [Ariel Commercial] Popular and Historical Commercials Summary [2026]
- A compilation of RINREI commercials: TV ads for household cleaners and coating agents.
- A roundup of commercials featuring Kento Kaku. These humor-filled ads are a must-see!
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
A roundup of detergent and fabric softener commercials: from relatable to humorous (21–30)
P&G Lenor Antibacterial Beads: “Deodorize the Whole Family”Yuki Amami, Kensuke Sasaki, Akira Hokuto
This commercial portrays the odor-related concerns faced by the family of Kensuke Sasaki and Akira Hokuto, and conveys that Lenor’s ultra-deodorizing power solves them.
It directly addresses the common problem of smells coming back with regular fabric softeners, and, together with narration by Yuki Amami, shows how easily those odors can be eliminated.
It also depicts various laundry-related odors, giving a sense of the product’s broad effectiveness.
The final scenes, where everyone’s expressions turn into smiles, leave a fresh, uplifting impression.
P&G Lenor Super Deodorant “Dryer Prohibited” VersionTomoharu Shoji, Miki Fujimoto, Yuki Amami
This commercial portrays how Lenor’s Ultra Deodorant understands and addresses the common worry about the smell that inevitably comes with drying laundry indoors.
Tomoharu Shoji follows Miki Fujimoto’s rule that the dryer is off-limits, and he ends up suffering from the odor of indoor-dried clothes.
That’s when Yuki Amami appears and recommends Lenor Ultra Deodorant, resolving the family’s concern.
The overall comedic tone highlights how easily you can achieve a fresh, clean scent.
Compilation of detergent and fabric softener commercials: from relatable to humorous presentations (31–40)
P&G Lenor Antibacterial Beads “Shuuzō Goes!” Version / “Quiz” VersionShuzo Matsuoka
This is a series of commercials in which Shuzo Matsuoka, appearing as “Shu-Zo,” promotes the appeal of Lenor Antibacterial Beads in various ways.
In the pattern where he goes around town asking for opinions, it depicts him being impressed by the candid feedback on what effects people experienced from using the product.
In the quiz-style pattern, the effects are conveyed in an easy-to-understand way.
It comically portrays what kinds of problems the product helps solve and how the fragrance transforms.
Overall, the ads convey the benefits in a fun, lively manner, leaving an impression that makes you want to give it a try.
P&G Lenor Super Deodorant “Shuzo Appears” VersionShuzo Matsuoka
This commercial features Shuzo Matsuoka appearing as “Shu-Zou,” a character highly sensitive to smells, using his reactions to highlight the effectiveness of Lenor Super Deodorant.
It comically portrays the everyday moments when odors become a concern through Matsuoka’s movements, then shows how Lenor is the perfect solution for those troubles.
The imagery that evokes the fresh scent after using the product is also memorable, conveying how it can brighten your everyday life.
Matsuoka’s reactions—his expressions when he senses an unpleasant smell and his smile after deodorization—make the visuals especially appealing.
P&G Lenor Aroma Jewel “Shasha’s Song” VersionHaruka Ayase
This commercial showcases how easy it is to use Aroma Jewel through Haruka Ayase’s light, effortless movements.
It conveys that simply adding it before doing the laundry delivers luxurious scents reminiscent of a hotel lobby, hand creams, and perfumes.
The distinctive “sha-sha” sound representing the Aroma Jewel beads and the music are memorable, further emphasizing its ease of use.
The visuals that convey the spread of the fragrance and her blissful expressions also highlight both the simplicity and the high quality.
P&G Lenor Happiness “Plotting Switch” (version)Erika Sawajiri,
This commercial expresses the expansive fragrance of Lenor Happiness through a scene of two people watching fireworks side by side.
It humorously portrays how the character’s attention is drawn to a sudden whiff of scent from the side, causing them to miss the fireworks.
The fact that Erika Sawajiri realizes the character is being distracted by the fragrance also adds an amusing twist to the story.
Further highlighting the calm atmosphere of such an ordinary everyday moment is the song “Just The Way You Are” by EXILE’s ATSUSHI.
The gentle vocals layered over the serene sound convey a relaxed mood.
P&G Lenor Happiness “A Life with Flowers”Riho Yoshioka
This commercial conveys the rich fragrance of Lenor Happiness, inspired by the image of Riho Yoshioka surrounded by flowers.
The unique depiction of flowers blooming from clothing is striking, illustrating how the scent spreads and stays well.
Further emphasizing the gentle atmosphere of the flower-filled visuals is Salyu’s song “Stay Happiness.” Centered on an acoustic sound, its soft tones play lightly, and together with the vocals, it conveys everyday happiness and relaxation.