A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
You probably find that you come across commercials for laundry detergents and fabric softeners more often than you’d expect.
Various manufacturers release a range of products, and there are plenty of commercials highlighting each one’s cleaning power and feel in use.
In this article, we’ll showcase a whole lineup of those detergent and fabric softener ads.
From spots featuring popular actors to ones with standout background music or buzzworthy humor and direction, these commercials are packed with highlights.
Take this opportunity to sit back and enjoy them.
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Compilation of detergent and fabric softener commercials: from friendly, relatable concepts to humorous ones (41–50)
Lion Soflan Aroma Rich ‘Zattō’ VersionYuriko Yoshitaka
This commercial uses drama-like visuals to portray how Soflan Aroma Rich might help you relax through the clothes and accessories you wear.
In everyday moments, Yuriko Yoshitaka takes a deep breath, and the scarf washed with Aroma Rich releases a rich fragrance that helps calm her mind.
Further enhancing the gentle atmosphere of the visuals is the song “Swallowtail Butterfly ~Ai no Uta~” by YEN TOWN BAND.
The vocals—delicate yet layered over a serene sound—leave a strong impression and convey a reassuring warmth.
Kao × Panasonic #LaundryProjectYohei Kawakami
This commercial brightly depicts how doing laundry can help switch your mood and refresh you, conveying positive feelings in a fresh, uplifting way.
By juxtaposing freshly washed clothes with the blue sky, it highlights their beauty and suggests that this delightful beauty adds fulfillment to everyday life.
The music that further accentuates the refreshing atmosphere of these scenes of subtle, everyday renewal is [Alexandros]’s “Hibi, Oriorii.” Its light, acoustic-tinged sound—and the vocals layered over it—together evoke a breezy, invigorating air.
Kao Attack NeoRie Tanaka
This commercial showcases Rie Tanaka’s spirit of challenge and hard work, highlighting how Attack supports her efforts with brilliantly white results.
The emphasis on predominantly white clothing and backgrounds is a key point, conveying both how white the wash becomes and how it refreshes the mind.
The song that further underscores the positive atmosphere of the challenges depicted in the visuals is Sukima Switch’s “Hare Tokidoki Kumo.” With a grand sound marked by striking strings, the soaring vocals combine to vividly express a forward-looking attitude.
P&G Ariel Sports Liquid Detergent “Birth” EditionNaomi Osaka
This commercial promotes Ariel as the solution to the inevitable sweat and grime that come with working hard in sports.
It focuses on Naomi Osaka, depicting in detail what kinds of stains might occur and where.
It also shows which ingredients in Ariel Sports are effective against those stains and what happens when it’s used.
The change in brightness between the before and after shots conveys the impression that the clothes become fresher.
P&G Ariel Whole Washing Machine Disinfection Summer Scary Stories: “Washing Machine Drum” Edition / “Clothing” EditionMio Imada, Koji Yamamoto
This is a high-energy commercial that enthusiastically touts the effects of Ariel’s Complete Washing Machine Sanitizer.
It explains that the musty odor in a damp washing machine is caused by bacteria that have multiplied there, and that Ariel’s Complete Washing Machine Sanitizer can solve this problem.
The setup—Mio Imada describing the proliferation of bacteria as if telling a scary summer tale, with Koji Yamamoto cowering in fear—is also comedic.
The subsequent shift to bright imagery suggests that the odor has been eliminated.
Kao Attack ZERO ‘Laundry Love Trip Imabari’ VersionKento Kaku, Shotaro Mamiya
This commercial features Kento Kaku and Shotaro Mamiya interviewing craftsmen at an Imabari towel factory, highlighting how Attack ZERO has become a familiar favorite.
They ask what is required of detergents used for towels and reveal that Attack ZERO has the power to solve those concerns.
Including the craftsmen’s surprised reactions, the benefits are presented in a bright and positive way.
Kao Humming Flair “In a Good Mood with Your Favorite Scent” / “New Urban Floral”Satomi Ishihara
This is a commercial promoting Kao’s Humming Flair, highlighting how its fragrance adds a vibrant touch to everyday life.
It portrays Satomi Ishihara’s casual daily moments, showing how she catches the scent at unexpected times.
The scene then transitions into visuals of flowers blooming the instant she senses the fragrance, and her smile in that moment conveys the rich aroma and a feeling of uplift.